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98 



The Florists^ Review 



NOTKMBKB 20. 1910. 





Pacific Coast Department 



I 



^^^^^^^^^'T^i^^^.^^^'^'^^^^^^^^^^sm^^^^^^^^ 



Bay City, Ore. — H. W. Gooch has bo 

 bad a case of inflammatory rheumatism 

 that he cannot fill the orders he receives. 

 It is impossible to secure proper help, 

 and so he will return to California 

 shortly if he does not improve. 



Pasadena, Oal. — On the page of the 

 Pasadena Evening Post headed "Pasa- 

 dena's Smart and Exclusive Shops" 

 appeared a write-up of P. T. D. service 

 November 8, with particular mention 

 of Siebrecht's House of Flowers. 



Anaheim, Cal. — Howard E. Gates, in 

 the Anaheim Daily Herald for Novem- 

 ber 4, achieves publicity on four differ- 

 ent pages, through a department, "In 

 the Garden, ' ' conducted by him, through 

 advertisements and through brief 

 write-ups referring to the ads. 



LOS ANGELES, OAL. 



The Market. 



Several light frosts have occurred and 

 have had the effect of shortening up 

 stock and of raising prices. The daJhlias 

 have been destroyed at several estab- 

 lishments and all carnations under 

 cloth were injured even worse than 

 those in the field. If further frosts oc- 

 cur, everything will be short for 

 Thanksgiving, but if warmer weather 

 intervenes there will be no shortage, as 

 the plants are not hurt so far. Violets 

 took a big jump and are short in supply. 

 Chrysanthemums are passing and the 

 quality is not so good as it was. Stock 

 for local sales may be fairly plentiful, 

 but flowers that will carry over a long 

 distance are scarce. Eoses are in bet- 

 ter demand; the supply is better and 

 the quality is also improved, so that the 

 rose situation can be said to have im- 

 proved all around. 



Regarding poinsettias for Thanks- 

 giving, the growers are still in hopes 

 of a crop being ready, but here as else- 

 where the weather during the next few 

 days will be the deciding factor. Should 

 warm weather come, the pompon chrys- 

 anthemums will be over, so that the 

 prospects for cheap flowers on the holi- 

 day are not good. Small flowers, with 

 the exception of violets, will probably 

 be equal to the demand. Plumosus 

 growers have put their prices up with a 

 view to holding stock for Christmas and 

 the new year and everything in this 

 line will probably be higher from now 

 on. Potted plants, outside of ferns, 

 cyclamens and palms, are still scarce. 



Various Notes. 



By a rearrangement of the shipping 

 room, Murata & Co. have almost doubled 

 the size of this department, a change 

 made necessary by the increase in busi- 

 ness. 



Harold Gates, of Anaheim, Cal., is 

 working along the lines of educating 

 the public not only to buy flowers, but 

 also to buy plants and shrubs and to 

 grow flowers. His articles in a local 

 journal bring him publicity for his own 

 business and make many friends for 

 him among amateur growers and gar- 

 deners. He is considering taking more 

 ground near Center street for display 

 purposes and going farther out, where 



land is not so valuable, for his growing. 

 Since the death of his mother, Mr. 

 Gates has run the entire business him- 

 self. 



The Fancher Creek Nurseries, of 

 Fresno, Cal., of which George C. Boed- 

 ing is the well known head, have sold 

 their holdings at La Habra, but will 

 continue to grow stock of citrus under 

 contract in this place, the land and 

 climate being especially suited to this 

 class of stock. 



T. D. Eobertson, of FuUerton, Cal., 

 reports business as good. In a recent 

 visit the writer noted that he is selling 

 avocados (miscalled "alligator pears") 

 from the trees in his nursery at a pretty 

 good price. It looks like good business 

 to grow the trees and sell the fruit at 

 the same time. H. E. Eichards. 



SAN FRANCISCO, CAL. 



The Market. 



The first frost of the season hit the 

 chrysanthemum acreage in the vicinity 



of Eedwood City and Palo Alto the 

 early part of last week, but compara 

 tively small damage was done to th.? 

 blooms except in several instance:: 

 where no protection for the plants was 

 provided. Prices for the large mums 

 are still on the rise and a number of 

 growers anticipate a stiff price by 

 Thanksgiving, for by that time all the 

 stock will be grown either under cloth 

 or under glass. The pompons and 

 Chinese mums are still in good condi- 

 tion and in strong demand, both with 

 local florists and for shipping trade. 



Violets are plentiful and moving well. 

 They are in good shipping condition 

 now and the eastern demand is strong 

 enough to clean up the market in good 

 shape every day. Eetail prices in San 

 Francisco are maintaining a satisfac- 

 tory level, with the demahd normal. 



The rose stock is still improving. 

 While blooms of fine appearance have 

 been in the market for several weeks, 

 they were hardly of a quality to ship 

 satisfactorily, but the buds are more 

 solid now, on longer stems, and the ship- 



V V V 



I I I 



\ \ \ 



s s s 



And All Other Flowers in Season 



WRITE FOR PRICES ON RAFFIA, ALSO CARLOAD 

 PRICES ON HUMUS, THE WONDERFUL SOIL BUILDER 



L. A. FLORAL COMPANY 



7%e Houae of Quality and Service 



236 E. Fourth St., LOS ANGELES, CAL. 



VIOLETS 

 CHRYSANTHEMU 

 CARNATIONS 

 ROSES 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Expericaced Shippers in Soathem Calllomia 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 

 ^ WE NEVER MISS 



