28 



The Florists^ Review 



NOVUMBEB 27, 1919. 



When you're talking busiueas, talk 

 dollars and sense, and don 't forget either. 



A 



Established. 1897. by Q. L. GRANT. 



Published every Tharsday by 

 Thb Florisis' Pubushinq COm 



S20-660 Oaxtoa Bulldln«r. 



eoeSoatli I>earborn St., Chicago. 



Tele.. Wabash 8196. 



Keffistered cable address. 



Florrlew. Oblcaco. 



Entered as second class matter 

 Deo. 3. 1897. at the post-office at Ohl- 

 caco, lU., ander the Act of llaroh 

 8, 1879. 



Subscription price. fl.SO a year. 

 To Canada, $2.tS0: to Europe. IB.OO. 



Advertisinir rates quoted upon 

 request. Only strictly trade »d- 

 Tertlsluff accepted. 



n 



Besnlts bring advertising. 

 The Review brings results. 



The best producer you have ia your 

 time — does it all pay dividends f 



Note how the Pink Part grows — twen- 

 ty-eight pages now. Soon there will be 

 more. 



Penn's magazine for his retail cus- 

 tomers, "The Blue Flower," has started 

 its fifth year. 



Last-minut;e buyers of giganteum 

 bulbs have npt much time left if they 

 want a crop for Easter. 



Ck)NsiDERATiON of the viewpoint of the 

 person on the other end of a sale or pur- 

 chase will give one a business insight that 

 is exceedingly valuable. 



One express company received over 

 300,000 shipments at its nineteen "no 

 mark bureaus" last year. Surely the 

 "Pack it Right, Mark it Right" cam- 

 paign was needed. 



The editor's desk has been decorated 

 for several days by a fine vase of a new 

 pompon mum, Seedling No. 10, from B. 

 E. Moss, Vinita, Okla. The large, full, 

 snow-white flower has excellent keeping 

 quality. 



It is with pleasure that The Review 

 greets the reappearance of its contempo- 

 rary, the Florists' Exchange, with its 

 Rochester date line, after the suspen- 

 sion by the printing trades in New York 

 city. We hope that it may soon be is- 

 sued regularly again from its own print- 

 ing plant, which long has been a model 

 of its kind. 



The publishers of The Review can look 

 back to the time when one man did most 

 of the typesetting, and in a few hours. 

 But those days are past. Now the com- 

 position is a real problem. It is impos- 

 sible to provide enough men to set all the 

 type in the day or two preceding the hour 

 of going to press; composition must go 

 on all through the week. It is the cus- 

 tom of weekly trade papers in other lines 

 to close the next issue as soon as the pre- 

 ceding one has gone on the press, thus 

 getting a week for the typesetting, but 

 The Review can hold its forms open until 

 the night before an adition goes to press — 

 can hold open, that is, if its friends do 

 not throw too much of the work into that 

 last day. Mail copy to reach Chicago Fri- 

 day or Saturday when you can. 



"IN FLANDEBS FIELDS." 



Nearly all retail florists felt the call 

 for poppies for Armistice day, but could 

 not profit by it. 



In a large number of places there was 

 concerted effort to make of November 

 11 another general flower day, but the 

 measure of success for the first attempt 

 was not such as to arouse sanguine ex- 

 pectations. The only real, spontaneous 

 call was for poppies, the flowers that 

 blow in the Flanders fields of the verses. 



We can make November 11 a poppy 

 day without half trying. Is it worth 

 while? 



In this connection it is worth noting 

 that a British seed house, Baker's, of 

 Codsall, Wolverhampton, is introducing 

 a novelty called Sunbeam poppies. The 

 disseminator says: "In color they re- 

 semble the well-known Iceland poppy, 

 but in length and strength of stem, size 

 of flower, robust habit, they are so far 

 in advance as to justify their b^ing con- 

 sidered a new type. Flowering from 

 May to October, makes them an ideal 

 plant either for the hardy border or 

 bedding work, while for cut flower pur- 

 poses we predict they will, when known, 

 be used as universally as the sweet 

 pea, ' ' The Sunbeam poppies were given 

 an award of merit by the Royal Horti- 

 cultural Society July 19 and may be just 

 what we want for Armistice day. 



FXaUBES ON BIO BXJYINO. 



To the florist who wishes to compare 

 the advance in his sales over other years 

 with the much discussed increase in buy- 

 ing in merchandise lines, the figures of 

 last week's trade report of R. G. Dun 

 & Co. offer these statements: 



"Retail business is fifty to seventy- 

 five per cent larger than in November 

 of last year. Mail order houses are do- 

 ing thirty to forty per cent more busi- 

 ness than in last November. These 

 figures mean new high record totals for 

 business in the current month and offer 

 the best explanation possible for the 

 pressure on the wholesale markets which 

 is constantly forcing prices upward. 



"Quotations on merchandise in many 

 cases are already considerably higher 

 than the highest of war times and there 

 is no evidence of either the satisfying 

 of demands or the exercise of restraint 

 on the part of buyers. 



' ' Indications are that the approaching 

 holiday trade will be limited only by 

 the difl5culty of obtaining sufficient 

 goods with which to meet demands. ' ' 



COAL MEN IN DEADLOCK. 



After the operators made propositions 

 which the coal men turned down, Secre- 

 tary of Labor Wilson suggested an in- 

 crease amounting to 31.61 per cent, 

 which was approved by the miners but 

 rejected by the operators. The latter 

 desired the administration's agreement 

 to an increase in price to the consumer 

 to cover the added wages, but the gov- 

 ernment officials declare the mine own- 

 ers have drawn enormous profits of late 

 and can stand the wage increase with- 

 out suffering a loss of profits of a proper 

 percentage. So a deadlock on three 

 sides holds up production. 



In the meantime state governors are 

 taking steps to seize the mines and en- 

 force operation. And not too soon, for 

 in many localities the public utility 



companies are suffering from shortage 

 of fuel and industrial establishments 

 are commencing to close. Though the 

 latter are few now, the number may 

 grow rapidly in the course of a week or 

 two, say many, for the fuel adminis- 

 tration cannot administer fuel if no 

 one will mine it. Action of some sort is 

 expected daily to reasw productive ac- 

 tivity. 



Florists who have their coal are pro- 

 ceeding serenely. Others are hoping 

 for the deadlock to be broken. In that 

 lies their only hope, for even firms on 

 the preferred lists no longer can expect 

 to secure supplies of coal. Even street 

 cars are cold and city electric lights 

 fail to flicker. The shortage is increas- 

 ingly acute and may become dai'gerous 

 if the conference at Washington does 

 not reach an early decision. 



SPBEADING THE GOOD WOBD. 



"Our stuff is the best of its kind 

 in America," said a man to us the other 

 day. ' ' Don 't doubt it a bit, if you say 

 it," said we, "and that being the case, 

 how splendidly it would pay you to hire 

 an advertising man, because right now 

 the trade thinks one of the other fellows 

 sets the pace in your line! " "Yes, and 

 it's the ads that have made most of 

 them think so," chimed in a prospec- 

 tive customer of our friend. It's like 

 this: 



Review ads sure get the business. — Aubrey 

 A. Hart, Hart Floral Co., Blackwell, Okla., No- 

 vember 18, 1919. 



If you hear a man complain of the 

 cost of advertising you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



AMERICAN BOSE SOCIETY. 



Bose Begistration. 



The following requests for registra- 

 tion of roses have been approved by the 

 rose registration committee. Unless ob- 

 jections are received at the society's 

 office within three weeks from the date 

 of this publication, the registrations 

 will be permanently accepted. 



From Robert Scott & Sons, Inc., 

 Sharon Hill, Pa.: 



Name, Cornelia; class, hybrid tea; parentage, 

 Ophelia X Mrs. Aaron Ward. Description — Habit 

 of plant, strong and vigorous; character of fo- 

 liage, like Mrs. Aaron Ward; freedom of growth 

 and hardiness, free, hardiness not tested; flower, 

 medium to large; color, outer petals light flesh 

 with center bright Malmaison pink, base of 

 petals bright orange; form, good; fragrance and 

 bud, fragrant, bud like Mrs. Aaron Ward; petal- 

 age, very double; freedom of bloom and lasting 

 quality, very free and lasting. The rose is sim- 

 ilar to both parents, but Is different in color 

 and superior because It is the best of its color 

 to date; commercially valuable as a bud, half 

 expanded flower and full flower. 



From the Montgomery Co., Inc., Had- 



ley, Mass.: 



Name, Crusader; class, hybrid tea; parentage, 

 Montgomery seedling. Description — Habit of 

 plant, vigorous; character of foliage, large, dark 

 green; freedom of growth, free; flower, large, 

 full; color, crimson red; form, globular, high cen- 

 ter; fragrance and bud, moderate fragrance, 

 ovoid bud; petalage, sixty-five; freedom of bloom 

 and lasting quality, free bloomer, good keeper. 

 The rose is distinct. 



From the Montgomery Co., Inc., Had- 

 ley, Mass.: 



Name, Pilgrim; class, hybrid tea; parentage, 

 Montgomery seedling. Description — Habit of 

 plant, vigorous; character of foliage, normal 

 green, large; freedom of growth, very free; 

 flower, large, full; color, deep rose pink outside, 

 silvery pink inside; form, perfectly Imbricated; 

 fragrance and bud, decided fragrance, long- 

 pointed bud; petalage, forty; freedom of bloom 

 and lasting quality, very free, splendid keeper. 

 The rose is distinct; of a two-toned pink. 



E. A. White, Sec'y. 



---jd 



