December 4, 1919. 



The Florists^ Review 



25 



of the air force suggested fetching the 

 flowers from the greenhouse if he would 

 have the order telephoned to the house; 

 he got there about the time we got the 

 call. 



Then it used to happen that whenever 

 they would have a dance at the camp 

 one of the pilots would come down Id 

 the greenhouse for tlic flowers in order 

 to got them fresh cut. It got to be a 

 regular occurrence with us. 



Bell Floral Co. 



PHILADELPHIA CLUB MEETING. 



At the dinner of the Philadelphia 

 Florists' Club at the Adelphia Hotel 

 Tuesday evening, December 2, there were 

 about fifty persons present. It was fol- « 

 lowed by a fair-sized meeting. Charles 

 H. Grakelow opened the evening by 

 urging the loyal support of everyone 

 for the publicity campaign here. A. L. 

 Miller, of New York, president-elect of 

 the S. A. F., spoke on the results to be 

 accomplished by getting together. 

 Frank H. Traendly and Eugene Daille- 

 douze, of New York, also spoke. The 

 meeting clesed with a discussion of 

 the use of oil for fuel. 



From Buffalo the W. F. Kasting Co. 

 sent an exhibit of Hamburg Late Pink 

 chrysanthemums. Henry I. Faust, of 

 Morion, Pa., exhibited cyclamens, 

 })oinsettias and ferns. William K. 

 Harris had a display of foliage plants 

 and Edward Towill showed a seedling 

 rose. Phil. 



ADVERTISING AT LOW COST. 



In the celebration of "Say It with 

 Flewers" week in Washington, D. C, 

 the father of this movement, Z. D. 

 Blackistone, gave further proof of the 

 fertility of his brain by his methods of 

 securing advertising in behalf of the 

 florists' week at cost so out of propor- 

 tion to the gain that it was insignificant. 

 The two illustrations on this page show 

 two ideas of Mr. Blackistone. One is 

 the basket of chrysanthemums which 

 Mr. Blalkistone describes as the "first 

 big gun of 'Say It with Flowers' 

 week." It was presented at a mass 

 meeting of 10,000 Red Cross workers at 



Z. D. Blackistone and Basket Presented to Red Cross Workers. 



Liberty Hut at the opening of the week 

 and linked up the florists' campaign 

 with these workers' activities. The 

 presentation speech was ably made by 

 Wm. F. Gude, who was followed on the 

 program by General Pershing. The 

 value of this basket of chrysanthemums 

 to the florists' week campaign was many 

 times its actual cost. 



In the other illustration is shown Z. I). 

 Blackistone 's store as it apj>cared dur- 

 ing "Say It with Flowers" week. Mr. 

 Blackistone said the exterior decoration 

 was done at a cost of $2~) and lasted two 



weeks. He further states that it 

 was one of the best pieces of advertis- 

 ing he has made. In the windows were 

 exhibited displays, staged by G. N. 

 Prokos, for a Tom Thumb wedding, 

 which constantly drew crowds of wit- 

 nesses. 



On Thanksgiving day Mr. Blackistone 

 contributed still another advertising 

 idea to the local florists' cause, that of 

 sending flowers to the sick children in 

 various hospitals of Washington by the 

 Boy Scouts. 



The publicity gained by such ideas as 

 these is extensive, whereas the cost is 

 small, extremely small if one compares 

 it with the returns. 



RUST ON SNAPDRAGON PLANTS. 



Is there any known remedy or preven- 

 tive for rust on snapdragon plants? At 

 jiresent our jilants are free from rust, 

 but last year most of our stock was lost 

 because of it. P. F. ('.— I'a. 



Exterior Store Decoration Proved Excellent Advertising at Low Cost. 



The best and perhaps the only way to 

 keep snapdragon plants free from rust 

 is the use of clean cultural methods. 

 Grow the plants well in a clean, light, 

 well-kept house, giving plenty of ven- 

 tilation on every favorable occasion. 

 Avoid as much as possible any tendency 

 toward a close, stuffy atmosphere. Do 

 not syringe the plants and, when water- 

 ing, water at the roots only. Pay par- 

 ticular attention to keeping the insects 

 in check by vaporizing with the nicotine 

 extract regularly about once every two 

 weeks, since the green fly is especially 

 troublesome on snapdragon plants. As 

 the plants are now free from rust, there 

 ought not to be any trouble from it this 

 season if reasonably clean culture is 

 given them. M. P. 



