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26 



The Florists^ Review 



Decbmbeb 4, 1910. 



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PERSONAL GLIMPSES 



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MERCHANT PRINCES. 



Max Schling. 



The career of the self-made man is 

 always intensely interesting. The hum- 

 ble beginning, the privations, the lean 

 years o:^ close and constant application, 

 followed by a goodly measure of well 

 merited success, lend hope and inspira- 

 tion to them whose course is just begun. 

 No other experience is so capable of 

 developing the finer qualities of char- 

 acter or nourishing the nobler attributes 

 of the human heart. Without this broad- 

 ening influence it is practically impossi- 

 ble to become a master in the walks of 

 men. 



In this crucible was formed the life 

 of the nationally known Fifth avenue 

 florist. Max Schling. Success cameij to 

 the tenlperamental Max simply because 

 it could not elude him; he had chosen 

 the right calling and hard work with in- 

 telligent direction did the rest. His 

 origiijalitj. and fertility in evolving 

 new idea*'- give him distinction. He 

 loves his calling and derives his great- 

 est pleasure from pleasing his countless 

 patroiiS He is an -ind«f atigable worker 

 and expects his assistants to perform 

 nothing that he is unwilling to do him- 

 self. The phenomenal growth of his 

 business is the logical result of the well 

 coordinated efforts of an able man. The 

 memory of the distinctive personal qual- 

 ities and kindly hospitality of Max 

 Schling lives long after other features 

 of a visit to the financial capital of the 

 world are forgotten. 



H. H. BaUles. 



Those present at the F, T. D. meeting 

 in Buffalo last October will lopg remejn- 

 ber the tribute paid to this prominent 

 Philadelphia florist by the eloquent 

 Charles H. Grakelow. We know not 

 whether H, H. Battles has heard of the 

 justly good things said of him at this 

 gathering by his gifted fellow towns- 

 man, but we do know that the tradesmen 



assembled were given a true and splen- 

 did impression of the man. 



Somehow or other, we must admire 

 the man who gives himself exclusively 

 to the exactions of his business. The 

 world is full of men who — often to the 

 detriment of their interests — give liber- 

 ally of their time and attention to other 

 affairs, but the man who has built his 

 business upon the ideal of service and 

 by untiring personal effort has ad- 

 vanced it to a state where he doos not 

 wish for more, is a distinguished excep- 

 tion and well worthy our regard. Trade 

 organization is indeed a great product- 

 ive force for good, but its burdens must 

 be borne by men to whom the work is 

 congenial. All should contribute of 

 their substance, of course, which is gen- 

 erously done by H. H. Battles. The 

 striking success of this man in the 

 retailing of flowers furnishes a splendid 

 example of what may be accomplished 

 by a strict and undivided attention to 

 business. 



S. A. Anderson. 



The attention of the entire trade has 

 been directed to Buffalo by the marked 

 enthusiasm of its florists upon the sub- 

 ject of publicity. A superb degree of 

 cooperation exists there at present; 

 broad plans for the increase of business 

 by advertising are formulated and 

 funds in support thereof are being sub- 

 scribed with a liberality truly admir- 

 able. That the florists of the Queen 

 City and its environs firmly believe in 

 the merits of greater publicity for their 

 product is amply borne out by the gener- 

 ous amount of the proposed annual fund. 



One of the reasons for this activity 

 is that Buffalo is the home of S. A. An- 

 derson, who is justly reputed to be an 

 exceedingly live wire. A successful 

 business man is he, having the vision to 

 see even better times ahead for his pro- 

 fession, a man of action and of the 

 constructive type rare among florists. 

 That every institution is the lengthened 

 shadow of a man is proved by a visit to 



his places of business, which are models 

 of neatness and efficiency. 



Out of the 100,000,000 people in Uncle 

 Sam's dominions only comparatively 

 few are accustomed to the refining in- 

 fluence of flowers. Education is needed 

 and this can be supplied alone by pub- 

 licity. It is- the means of tapping the 

 vast reservoir of public sentiment, that 

 augmented streams of gold may flow 

 into the waiting coffers of the florists. 

 Buffalo florists reason in this manner. 

 There, as in every other community, 

 successful men, well worthy of emula- 

 tion, point the way and the interest of 

 the humblest member of the trade dic- 

 tates that he join the movement to the 

 extent of his ability. Here 's to the live 

 wires — the men capable of generating 

 the vivifying current and transmitting 

 it to their fellow-craftsmen. 



James McLaughlin. 



PiaSKIN AIDS COLLEGE SHOP. 



Opening their shop in a college town 

 in time for the football season this fall, 

 the three college men who compose the 

 BluMaize Blossom Shop, at Ann Arbor, 

 Mich., have had a most auspicious be- 

 ginning. After the names of the three 

 men on the firm's letterhead appears the 

 alma mater of each: Alex. Lurie — Cor- 

 nell; W. S. Wells— Miami; H. W. Haw- 

 kins — Michigan. Alex. Lurie is well 

 known to the trade. While at the Uni- 

 versity of Maine he organized the Maine 

 Florists' Society. He was trustee of the 

 St. Louis Florists' Club while he was 8J-' 

 perintendent of the Missouri Botanical 

 Garden in that city. W. S. Wells was 

 also at one time with the Missouri Botan- 

 ical Garden and was instrumental in or- 

 ganizing the Missouri State Florists' 

 Association in 1916, acting as its first 

 vice-president and later as its secretary. 

 He resigned his position as superinten- 

 dent of the medicinal garden of the Uni- 

 versity of Michigan to open the flower 

 store. 



For the close of the football season 

 the BluMaize Blossom Shop made thor- 

 ough preparations for the big crowd's 

 demand and used the opportunity to 

 stage an F. T. D. window display, which 

 is shown in the accompanying illustra- 

 tion. The annual football game be- 

 tween the University of Michigan and 

 the University of Minnesota drew thou- 

 sands of visitors to Ann Arbor. The 

 apparently inexhaustible supply of yel- 

 low mums, chiefly Bonnaffon and yellow 

 pompons, was disposed of so rapidly that 

 many of the late-comers were forced to 

 do without flowers, much to their dis- 

 gust. Pompon corsage bouquets were 

 snatched up as fast as they were made 

 and many people were turned away 

 either from lack of material or the time 

 to make the bouquets. The day was 

 perfect and all the florists enjoyed a 

 splendid business. The BluMaize Blos- 

 som Shop got a large share by its clever 

 and extensive local advertising. Its F. 

 T. D. business is constantly growing. 



F. T. p. Window in Store Conducted by College Men in a College Town. 



BUYERS PASSING BY. 



The sign shown in the accompanying 

 illustration is located on the Cumber- 

 land range of the Bertermann Bros. Co., 

 Indianapolis, Ind.; this firm reports that 

 the sign was inspired by a suggestion of 

 August Poehlmann's in a recent number 

 of The Review. It faces the national 

 highway from Baltimore, Md., to St. 

 Louis, Mo., and may be seen from the 

 Interurban and Pennsylvania railroads. 



