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Decembbb 4, 1910. 



The Florists^ Review 



87 



lo Automobile Time 200 Machines an Hour Pass This Sign on the National Highway. 



On this highway the automobile traffic 

 in- season, states Bertermann Bros. Co., 

 ranges up to 200 machines per hour. 



The scene is here set for the growth 

 of any amount of publicity. If we sup- 

 pose averages of four passengers per 

 machine and only 180 machines per hour 

 for ten hours per day and 150 days in 

 the year, then for that minor portion of 

 the year 1,080,000 people read "Say It 

 with Flowers" in conjunction with the 

 firm's name and address. Add to that 

 the result of the diminished traffic in 

 the rest of the year and the much larger 

 figures for the passengers on the two 

 railroads and the annual total would 

 be well over 3,000,000. Many of these 

 readers and potential buyers are resi- 

 dents of that region, going to or from 

 Indianapolis; they would patronize the 

 local store. Others are travelers from 

 a distance; they might easily become F. 

 T. D. patrons. 



l^AIR BOOTH BBINGS TBADE. 



One of the most successful of the 

 booths at the farm, home and school 

 festival at MankatO, Ean., last month 

 was that of the Kramer Greenhouse. 

 These booths were sold to various busi- 

 ness firms for the display of their goods 

 or products. That of the Kramer Green- 

 house seemed to be a point of interest 

 and many words of commendation were 

 heard. The people evidenced a great 

 desire to learn more of flowers and 

 plants, and occasion was taken to re- 

 mind them of birthdays and wedding an- 

 niversaries of friends and other times 

 when the sending of flowers was appro- 

 priate. 



In regard to the display, L. H. Caw- 

 thorn, manager of the Kramer Green- 

 house, says: "Ours was the first flo- 

 rists' booth ever displayed at this fes- 

 tival or fair along with other lines of 

 business. I think this idea a good one, 

 inasmuch as it shows that the florists' 

 business is one with which the public is 

 beginning to deal as with other lines of 

 business. Doubtless I can make the idea 

 plainer by saying that wherever there 

 is a trades ' or merchandise or products 

 display of a general nature, such as the 

 fairs offer, there the florist must be with 

 his display and his talk of flowers. In 

 this way the public can be taught that 

 the flower business is one they can pat- 

 ronize every day the same as any other 

 business. 



"I have no quarrel, mind you, with 

 the so-called mum shows, horticultural 

 shows and the various flower society 

 meetings and exhibitions; they are ex- 

 cellent and should be supported by all 

 means, as occasionally the florist or 

 grower should occupy the entire stage. 

 But they do to some extent exclude a 



certain part of the public and give an 

 erroneous idea that cut flowers and 

 plants are expensive and a luxury to be 

 indulged in only on widely separated oc- 

 casions. Mixing and showing with other 

 lines of business will have a tendency 

 to do away with this shyness of a part 

 of the public toward the florists' busi- 

 ness. ' ' 



FBOVIDENCE, B. I. 



The Mai^et. 



Stimulated by the brisk demand for 

 chrysanthemums during the Thanks- 

 giving holiday, business last week was 

 unusually good. The supply of niums 



NOTICE 



To those who want things 

 printed in the 



CHRISTMAS NUMBER 



Out December 11 



Advertisements will be re- 

 ceived up to Tuesday, Decem- 

 ber 9, but the present size of 

 the paper makes it imperative 

 that we obtain the bulk of the 

 "copy" several days earlier. 



Please Mail Yours Today 



I® 



of all sizes and grades was so plentiful 

 that the shortage on roses was not gen- 

 erally noticeable and most of the deal- 

 ers came through with satisfactory 

 clean-ups. There were a large number 

 of small weddings that called for a big 

 lot of flowers, while family gatherings 

 created an active call. Medium and 

 small individual mums found the most 

 demand, while sprays and clusters were 

 quickly moved. Reports already re- 

 ceived indicate that Thanksgiving busi- 

 ness this year exceeded that of any 

 previous year. One noticeable condi- 

 tion that has been becoming steadily 

 more and more apparent is the custom 

 of wearing orchids. The demand for 

 them at the downtown stores is said 

 to have more than doubled this fall. 



Various Notes. 



MacNair had a special bulb window 

 last week, featuring Paper Whites. 

 During the previous week the store at 



Chestnut and Broad streets had an at- 

 tractive harvest window, with many 

 small electric l^ulbs hidden among 

 branches of dark autumn leaves. 



The Budlong Rose Co., Auburn, is cut- 

 ting hundreds of fine roses daily for the 

 Boston market. Double White Killarney, 

 Stanley, Ophelia and Columbia furnish- 

 ing the leading cuts. 



John Johnston, of Johnston Bros., 

 was a business visitor in Boston last 

 week. 



Miss L. Bloomer, of Pawtucket, will 

 leave in a few days for Florida, where 

 she will remain during the winter. 



Alexander H. Johnson has leased to 

 James P. McDonald two stores, 521-523 

 Elmwood avenue, for five years. 



Ed Brooke, of T. J. Johnston & Co., 

 made an automobile trip through south- 

 eastern Massachusetts last week on 

 business. 



Howard Almy has sold his green- 

 houses at Simmonsville to his brother, 

 Benjamin Almy, who will dismantle 

 them. Mr. Almy is removing to New 

 Hampshire. 



For the seventy-first consecutive year 

 the W. E. Barrett Co. presented its em- 

 ployees with turkeys for Thanksgiving. 



Thomas Curley, on Harkness street, 

 has decided not to operate his green- 

 houses this winter, but is supplying cus- 

 tomers on order. 



William E. Chappell, of Branch 

 avenue, had the decorations for several 

 large Masonic sociables recently. 



J. Ennis, of the Hampden Meadow 

 Greenhouses, has been reglazing several 

 of the large houses on his range. 



Charles Smith recently made a busi- 

 ness trip through southeastern Massa- 

 chusetts for the Eastern Wreath Co. 



W. H. M. 



NEWPOBT, B. I. 



Horticultural Society Meets. 



A largely attended open meeting of 

 the Newport Horticultural Society was 

 held Tuesday evening, November 25, in 

 Music hall, a lecture on "The Straw- 

 berry" being the principal feature. 

 The lecture was given by Louis Graton, 

 of Whitman, Mass., who told the his- 

 tory of the strawberry, described 

 methods of growing it and discussed 

 the best varioties. Following the lec- 

 ture a question box was conducted by 

 Mr. Graton. 



Various Notes. 



Carl Jurgens is especially busy on 

 wedding decorations. 



Gibson Bros, report an increasing call 

 for ferns for winter growing in homes. 



W. H. M. 



