50 



The Florists^ Review 



December 4, 1919. 



that the ordinary stock brought 50 cents 

 :a hundred. 



. -- Now. 



It is Frank M. Boss wh6 is speaking. 

 He is one of our most progressive flo- 

 rists of today. Better listen to what he 

 is saying:, ^'We have been doing more 

 business this fall than we did last fall, 

 in spite oi the fact that last fall had 

 the extraordinary demand of the flu 

 and that this fall we have been rebuild- 

 ing one of our three stores. People have 

 money and they are spending it. "We are 

 now buying fancy roses that we must 

 flell at $7.50 per dozen and we are sell- 

 ing theiii. Two years ago buying such 

 stock would have been suicidal. I think 

 that the next three months will witness 

 the greatest shortage of stock that the 

 flower business has ever seen. No, I 

 do not think that high prices will se- 

 riously hurt the business. We have a 

 sign in our stores that reads, 'Quality 

 Is Remembered- When Price Is Forgot- 

 ten.' I believe this and aim to give 

 people a good article. I think that the 

 Florists' Telegraph Delivery will be a 

 great thing in five or six years. I ex- 

 pe«t to keep right on at it even if I do 

 so at a loss at' first. 'Few things pay at 

 vonce. ' ' 



The Park Show — Not. 



Tliere was a trolley block that caused 

 fl long delay, so it was almost dark be- 

 fore Horticultofal 'hall was reached, 

 away out on BeMontroad — ^so dark that 

 the hall should have been closed, but 

 the regular hour of 5 o'clock was still 

 thirty minutes away. There was no 

 show as in pre-war days. It was just 

 light enough to see that the chrysan- 

 themum flowers stood out from among 

 the dark green ioliage, the whites and 

 yellows quite clearly displayed in the 

 twilight gloom. Many people were 

 there, strolling around the big building 

 with the same unconcern they would 

 have shown in the daytime, apparently 

 .enjoying themselves. Evidently war 

 .economies had not affected the big 40- 

 year-olders planted out in the beds. 

 •They looked to be in robust health. 

 .Only the absence of that wealth of 

 bloom plainly told that there were 

 , reasons. The crowd showed as plainly 

 that a show was desired. 



The headline? Why, it is in the style 



.of a chap who always puts the word 



"not" after each sentence he utters, 



.conveying his meaning in negatives. 



(How do you like it ? 



The Rose Premier. 



E. Gurney Hill usually selects a 

 ^rosarian of note in this district to test 

 Jiis introductions. He is called upon, 

 : shown the blooms, invited to liichmond, 

 Ind., to see the novelties growing and 

 induced to plant them largely. The re- 

 .quirements for such a rosarian are that 

 :he be a commercial grower of unques- 

 tioned ability, that he have confidence 

 -in the introducer and in his introduction 

 ; and that he have nerve to take a quan- 

 tity. Joseph Heacock held this posi- 

 ;tion of trust for years. His mantle now 

 . appears to have fallen on Stephen Mor- 

 .tensen, of Southampton, Pa. 



Mr. Mortensen has 3,800 Premier that 

 ■ were in solid beds in one of his green- 

 : houses Jast April. They fill half of the 

 Jiouse.^nd A^e a sight worth seeing. Tlie 

 plants {^r« ^ix ffiet high and promise a 

 rjie^vy. crop.pf special blooms for Christ- 

 <fti,as. iThey have produced freely all 



^ 



CHRISTMAS 

 SPECiaLS 



Months ago we have asked dozens of florists as 

 to just what 



special Christmas Ba^kei^ ^^ * 



the trade would most likely demand, arid as a result 

 we have manufactured right in out fpwn factory 

 just such special baskets. We hdve numbered 

 them No. 50 and No. 66. - .,■_■;_ 



J^fifnh^'V ^fi ^^ ^ beautifully decorated basket, ready 

 ' » *«# f it/t?f %J\J to be sold to your customers. It is rustic 

 ia nature; consists of coneSi red and green ruscus, frieze, etc. Kvery 

 part of this basket brings forth to ihe minds of your customers 

 CHRISTMAS TIME and CHKISTMAS CHEER. Each basket is 

 boxed separately, which makes it easy to ship," insures perfect 

 arrival, and makes it easy for your customer to carry home. 



Price, complete, including the box, $7.20 per doz. 

 Colon: Red or Green 



nIfifY%n0Y fifi '^ ^ ^^^^ dainty little basket made out 

 4^ **Mll%J%^M ^^ of willow, enameltd rad or greeo. When 

 - -this basket is filled up and decorated by yourself with your own 

 natural bjxwood, ruscus. frieze and other Christmas materials, it 

 makes a very pleasing effect. When it is set off by a nice ribbon 

 on the handle it makes a very beautiful table decoration. 



Price, $2.50 per doz. Colort: Red or Green 



The time to order these baskets is NOW, as we 

 feel sure that they will please you and your custo- 

 mers. You will save yourself a lot of disappoint- 

 ment in many ways if you will send your order in now. 



^= We are headquarters for = 



Cycas 



Size Price per 100 Size Price per 100 Size Price per 100 



8tol2 $3.25 20to24 J5.75 ao to 40 $:1.50 



I'Jtoie 4.00 24to28 7.00 40 to 44 . ... ....13.25 



ICtoiO 4.75 32to3() '.1.50 44 to 48 16.00 



We preserve our own Cycas right in our own factory. 



It will be to your advantage if you will pass us your orders for 



Cut Flowers 



We also handle a complete line of SUPPLIES, such as Ked 

 Ruscus, Green Ruscus, Red Roping, Red Immortelles, etc. 



We shall be pleased to receive your inqulrisa for your Cut F1ow9t 



and Wi'eath Boxes. 



Try a $25.00 assortment of our Baskets. 



Boston Floral Supply Co. 



Wholesale Florists 



MANUFACTURERS OF ARTIFICIAL FLOWERS. PRESERVERS OF CYCAS 

 AND NATURAL FOLIAGE AND DEALERS IN FLORISTS' SUPPLIES 



Office and Salesrooms, 15 Otis Street and 96 Arch Street 



Boston, Mass. 



Telephones, MAIN 2574 - 3525 

 Unknown customers kindly send reference or cash with order. 



*^Wi-, •.-.• 



