December 4, 1919. 



The Florists^ Review 



65 



PAGE 



of TELEGRAPH DELIVERY CARDS 



Don't you want to get a share of this rapidly increasing business, which will be bigger than ever before 



in the Record season now at hand ? Then send in your or>ler today 



to The Review. Get a good start for the season ! 



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What Schling does in 

 New York to further 

 F. T. D. Business 



tre/ 



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<hostn wi// 6c "Qtu '— anrf Ma rtelbivtt 

 b* ri/ii'»iing -rfianks io you' 





Max Schling 



INC. 



785 Fifth Avenue 



New York 



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TicHet *f wirt4 'mstrvdiians -from u$, c»riy ovt yoOr 

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Reduced reproduction of ad>ertiseinent in New York daily papers 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



NATIONAL PUBLICITY CAMPAIGN. 



Aided Thanksgiving Trade. 



Reports generally as regards Thanks- 

 giving day business are to the effect 

 that it was of record character. Never 

 before was the volume so great. He 

 would be dull indeed who would not 

 give our publicity campaign credit for 

 being a factor in the promotion of this 

 condition. Our magazine advertising 

 was timed just right and millioas of 

 people saw the splendidly illustrated ad- 

 vertisements pertaining to Thanksgiv- 



ing. The importance of flowers in the 

 general observance of the day was em- 

 phasized in the text embodied in the 

 advertisements: "Let flowers express 

 your thankfulness for those friendships 

 you hold dear. Send Thanksgiving day 

 greetings of flowers. Chrysanthemums 

 were never so gorgeous, such glowing 

 tokens of prosperity and peace, as this 

 year. In fact, all flowers seem to antici- 

 pate this season's wonderful message." 

 Flowers were not cheap — they were 

 really much higher than usual at this 

 season — yet the public bought, and lib- 

 erally. 



FOREIGN SECTION 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS. Ltd.. Florists 



Just think of it! The 3,000,000 copiea 

 of the magazines containing our pub- 

 licity matter were, it is safe to assume, 

 read by over 10,000,000 people — all of 

 the class we so much desire to reach. 



