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96 



TlrtMca^' Review 



Dbcbubbb 4, 1919. 



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Pacific Coast Department 



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LOS ANGELES. 



The Market. 



A rain just before Thanksgiving 

 made it difficult to get stock dry enough 

 to ship and wholes^ers had a good deal 

 of trouble with their long-distance 

 orders. Every year sees a decided in- 

 crease in shipping business for Thanks- 

 giving and this year was no exception. 

 At the moment of writing it is too 

 early to say how all the retailers fared, 

 but there is every indication of a good 

 holiday. Roses shortened up unaccount- 

 ably just as they were needed, the out- 

 door stock being badly bruised, owing 

 to high winds, and the indoor being off 

 crop. Indoor carnations were about 

 level with the demand, but more good 

 field stock could have been sold. One 

 grower was in with some fine late Hunt- 

 er mums, but otherwise these flowers 

 were in poor condition, the season being 

 past. Appleton was the only yellow 

 that was at all worth while as a shipper, 

 J. anne Nonin the only good white. 

 Small flowers are plentiful with the ex- 

 ception of sweet peas, which are scarce. 

 A large demand is found for straw- 

 flowers and other everlastings for east- 

 ern shipments. Plumo^us is short and 

 higher in price. Other greens are about 

 as last reported. In plants there are 

 good cyclamens, poinsettias, begonias 

 and primulas, but with the exception of 

 cyclamens they are not plentiful. Ferns 

 are of better quality and more plentiful. 

 Stevia is in fine supply. Orchids are 

 still scarce. 



Frost on Thanksgiving night reduced 

 the supply of stock here considerably. 

 No severe damage was done to crops in 

 general, but prices are much higher. 



Various Notes. 



Another horticultural landmark has 

 been gwept away in the march of prog- 

 ress. A. F. Borden, of the Redondo 

 Floral Co., has sold his property at 

 Hollywood, having first removed the 

 greenhouses. This is the same range 

 that was formerly run by Mr. Borden 

 and Mr. Dekema, the latter previously 

 of Jensen & Dekema, carnation grow- 

 ers, in Chicago. Bassett & Wash- 

 burn also used the greenhouses here for 

 a time for propagating purposes and 

 growing small kentias in preparation 

 for their Sierra Madre place. But the 

 property had been much too valuable 

 for these purposes and Mr. Borden 

 wears a broad smile when he thinks of 

 the big addition to his bank balance. 



Oscar Paishman, formerly with Mor- 

 ri« Goldenson and more recently with 

 Miss Hosp, of Riverside, has been out 

 of the business for some time, but is 

 coming back. He intends opening a 

 store in a new building now being built 

 in Long Beach, the largest in town and 

 centrally located. He should do well. 



P. J. Miller & Co. have their place 

 fitted np in nice shape now and report 

 good business, necessitating an addition 

 to the staff already. 



S. Murata & Co. are busy with the 

 shipping end. Mr. Murata 's little 

 daughter is in trouble with her eyes, 

 but all hope it is not serious. Miss 



Rohr is back at her place here, but etill 

 walks with a slight limp. 



J. Dieterich has got over his troubles 

 and although not looking at his best, 

 yet is around the place attending to 

 business. 



Shipping business has been heavy 

 with the L. A. Floral Co., several orders 

 for long-distance work having to be 

 turned down owing to scarcity of stock 

 fit to ship. It is the policy here to turn 

 down orders when the stock is not like- 

 ly to" carry well. Several carloads of 

 humus were shipped last week and this 

 material is gaining favor wherever 

 tried. 



T. Yakas, formerly of Oakland, helped 

 with the Thanksgiving rush at the store 

 of the Broadway Florist. Mr. Yakas 

 intends locating here and will probably 

 open a retail store in the near future. 



A fine cut of Beauties is coming to 

 W. Armacost & Co., and the demand is 

 good. The new store arrangement is 

 perfect and everything is running 

 smoothly now. 



The Superior Nursery is getting out 



large -quantities of ]»lantB and C. Gut- 

 ting, back from his hunting trip, is 

 working like the proverbial Trojan. The 

 stock of cyclamens is excellent and good 

 blocks of such stock as Fieus pandurata, 

 crotons and others are grown. 



Frank Lichtenberg was in San Fran- 

 cisco last week purchasing stock. At 

 the store a great display is made and 

 all are busy. A wedding order last 

 week wherein American Beauties and 

 pink mums were leaders ran into big 

 figures. 



Paul Ecke reports that his poinsettias 

 were not damaged by the frost Thanks- 

 giving night. His stock is coming along 

 well. H. R. Richards. 



SAN FRANOISOO, GAL. 



The lyiarket. 



Active demand and plenty of stock 

 sums up the situation which existed last 

 week in the local flower market. 

 Thanksgiving shipping orders proved a 

 heavy drain on th3 supply of stock here 



Violets 



AND 



Poinsettias 



And All Other Flowers in Season 



WRITE FOR PRICES ON RAFFIA, ALSO CARLOAD 

 PRICES ON HUMUS, THE WONDERFUL SOIL BUILDER 



L. A. FLORAL COMPANY 



The Houge of Quality tmd Service 



236 E. Pourth St., LOS ANGELES, CAL. 



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I Xmas Greens I 



I Garland Wreaths WU Cherry Wreaths | 



I Garland Roping | 



I ORDER EARLY f 



(GEORGE J. HALL & CO. I 



I ,. ,. . Los Angeles, Calif . | 



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