•'"• _• --.w*/,.' . 



100 



The Florists^ Review 



December 4, 1919. 



Important Notice 



Express refrigerator service has been i-esumed, San Fran- 

 cisco to New York, via Ogden, Omaha and Chicago. 



This means that shipments to eastern points will arrive 

 in fine shape. 



Cars leave San Francisco every Wednesday and Friday. 

 Place your order now. We can make money for you. 



MUMS.:. .'. . . . .50c per doz. up 

 VIOLETS. $1.00 per doz. bunches 



PLUMOSUS and ADIANTUM 



25c per bunch 



POMPONS.. 25c to 35c per bunch 



J. A. AXELL, 



WHOLESALE FLORIST 

 461 Bush Street, 



San Francisco 



for several days before the holiday and 

 the local demand was sufficiently strong 

 to effect a close clean-up of supplies 

 after out-of-town business was taken 

 care of. There were many more or less 

 elaborate dinner parties planned for the 

 holiday and unusual liberality was 

 evinced in preparing the decorations in 

 conjunction with many of them. As far 

 as business is concerned, the local flo- 

 rists had much to be thankful for on 

 this Thanksgiving day. 



Stock was all that could be desired. 

 There were plenty of roses, carnations 

 and a big supply of violets, as well as 

 other seasonable stock, and a nice show- 

 ing of chrysanthemums. Owing to the 

 lack of rain and the little frost, chrys- 

 anthemums are having an unusually 

 long season. Some years they are off 

 the market before Thanksgiving, but 

 this year they figured prominently iu 

 the special displays for this holiday and 

 with a continuation of mild weather 

 much good stock will continue to arrive 

 for some little time. Hopes are even 

 entertained that San Francisco will 

 have chrysanthemums for Christmas. 

 Large mums demand high prices, as 

 does good stock generally. 



A nice shipment of cut poinsettias ar- 

 rived from the southern part of the 

 state for Thanksgiving and found ready 

 purchasers at the local stores. 



In potted plants some nice azaleas 

 were offered from near-by nurseries and 

 begonias and cyclamens made a fine 

 showing. Plants had a good call, as well 

 as cut flowers. Large quantities of 

 California red berries and pepper ber- 

 ries were shipped out of the city on 

 Thanksgiving orders and the local de- 

 mand took care of its full quota. These 

 items show good quality this year. 

 Greens are plentiful, but not in excess 

 of the demand. 



About the only stock shortage at pres- 

 ent is in orchids. These choice blooms 

 are still hard to get in large enough 

 numbers to fill the requirements of the 

 trade. Their scarcity is reflected in a 

 particularly strong demand for gar- 

 denias, the latter being more plentiful 

 than orchids and of particularly good 

 quality. 



Various Notes. 



One of the busiest mornings on fu- 

 neral work the local florists have had for 

 some time came Wednesday, November 

 26, when former State Senator C. M. 

 Belshaw, his wife, J. D. Sherwood, of 

 Spokane, Wash., and his wife, all of 

 whom met death together in an automo- 

 bile accident Sunday, November 23, 



nl 



VIOLETS 



POINSETTIAS 



CARNATIONS 



ROSES 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Soutliern California 



380-386 So. Los Angreles St., LOS ANGELES, CAL. 



WE NEVER MISS 



I 



POINSETTIAS 



Place your orders now for the entire season. 250,000 blooms on 14 acres of frostless 

 land which are ready now— supply will last until February. 



Prices for season 1919-1920: 



No. 1— Selected blooms, 2^2 to 3-foot stems per 100, $18.00 



No. 2— Large blooms, 2*2 to 3-foot stems per 100, 15.00 



No. 3— Medium. 18 to 30-inch stems.. per 100, 12.00 



No. 4— Decorative, 12 to 18-inch stems per 100, 9.00 



PAUL ECKE 



Largest Grower and Shipper of Cut Poinsettias and Poinsettia Stock Plants 

 1226 Hay Avenue, LOS ANGELES, CAL. 



PHOENIX CANARIENSIS 



Pot-grown, 24 inches, at $9.00 

 per dozen, F. 0. B. cars. 



EDWARD H. RUST 



1828 Bank St. South Pasadena, Cai. 



LOS ANGELES GERANIUM CO. 



CULVER BROS., Props. , Wholesale Growers of 



California Sunshine Geraniums 



For the Trade. Leading Standard Varieties. 



Strongly Hooted Cuttlnfji $20.00 per 1000 



We pay transportation 



1752 Garfield Place. LOS ANGELES. CALIF. 



were buried. Many telegraphic orders 

 were handled from other parts of the 



Yellow Callas 



LOS ROBLES 



Santa Cruz, Cal. 



CYCLAMEN 



Five named varieties, e.xtra nice, bushy plants, 



full of buds, for Christmas blooming 

 800 from 4-inch pots, at 25c-mostly Glory of 



200 from 6-inch pots, at 75c-mixed, 5 varieties 

 named. Cash, please. 



FRED GROHE CO. 



R. F. P. 4. Box 867. SANTA ROSA. CAL. 



country and the aggregate of the floral 

 tributes made a wonderful showing. 



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