II 



The Florists^ Review 



December 11, 191!). 



Sounding Some Sound Sense 



SUPPOSE you had right now, 10 to 35 thousand dollars of 

 ready money to invest, how would you invest it ? 



Isn't it so, that regardless of how many investments you have 

 cleverly made, you sun must "be shown" before you put a cent 

 into any stocks, bonds or enterprise of any sort. 



You comb the facts down to the last possible point. 

 You wouldn't be much of a business man if you didn't. 



Some of you go at it the same way when investing your money 

 in a greenhouse. 



Some of you don't. 



Submit an estimate and specifications to some growers and the 

 first thing they do is turn over to the last line of the last page 

 and see what it costs. 



Then they compare the cost on other estimates. 

 After which they compare a tew of the bigger points about each 

 construction; take another look at the estimate and give the or- 

 der to the lowest one. 



Then again there are others who comb over every detail. 



They are the ones that discover that our truss plates are double 



and have two bolts to others' one. 



They look into the size glazing nails we use. 

 They find out what's in our priming paint. 



They lookiat the gable, and figure out whether it's stiff enough 

 so the wind thrust against it won't be carried to the roof fram- 

 ing, and cause the glass'.to loosen. 



They compare the size of roof bars;' the size of rafters; the size 

 of every piece of metal. 



Then they go carefully over the method of framing and bracing to 

 see if in reducing the number of posts, an equal in strength has 

 been put into the roof framing. 



Then they visit a number of houses built by the different con* 

 cerns and see how they are standing up after several years' time 

 test. 



If possible they secure comparative crop figuresrand cost of 

 heating. 



With all these facts before them they turn again to the figures 

 and nine times out of ten decide to put their money into the 

 house that is the best investment in the long run. 



A. S. Burns, of Spring Valley, N. Y., buys his houses that way. 

 Which more than likely accounts for his buying our houses. 



When'you are ready to talk house, say when and where and we'll 

 be there. 





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ma 







Tof4 & BornhamC 



Builders of Greenhouses and Conservatories 



IRVINGTON 

 New York 



BOSTON 



Little BIdg. 



NEW YORK 

 42nd St. Bldg. 

 CLEVELAND 

 2063 E. 4th St. 



Eastern Factory 

 irvington, N. Y. 



PHILADELPHIA 

 Land Title Bldg. 



TORONTO 

 Royal Bank Bldg. 

 Western Factory • 



Des Plaines, 111. 



CHICAGO 

 Continental Bank Bldg. 



MONTREAL 

 Transportation Bldg. 

 Czmadian Factory 

 St. Catharines, Ont. 







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