54 



The Florists^ Review 



Decembeb 11, 1919. 



Roses for Christmas 





k : -' 





y .^ '•". 



.vv:,'*'' 



•1 f^'-- ..^ 





•-A^ 







-5^>^ > •/^r'-/^ 



.. . /^ ■• .- 





'^"''^ /^/-N 



'V • -^ . 



We are promised a heavy cut of Roses 

 in Premier, Columbia, Ophelia, Hearst. 

 Killamey, White Killarney, Sunburst, Mi- 

 lady and Hoosier Beauty. Our share of 

 the cut from 20e,000 rose plants that will 

 be in crop for Christmas insures us of a 

 heavy cut of first-class stock and we will 

 have plenty of them, at least 100,000 

 roses. We are able to give quality at very 

 reasonable prices: I 



Premier, Colmnbia and Rntsell: p^^. ^^ 



Shorts $8.00 $10.00 



Medium 12.00 20.00 



Long 25.00 35.00 



Extra Long 40,00 60.00 



Ophelia, Hearst, Killamey and Wbite Killamey: 



Per 100 



Shorts $6.00 $8.00 



Medium 10.00 12.00 



Long 15.00 20.00 



Milady and Hoosier Beaaty: 



(Limited Stock) Per 100 



Shorts $ 8.00 $10.00 



Medium 15.00 20.00 



Long 25.00 35.00 



Carnations 



We will have our usual supply of high- 

 grade fancy stock at market prices. Plenty 

 of RED for all orders. p^i- loo 



Long fancy assorted $15.00 



Choice assorted $10.00 12.00 



We are not able to auote Mums or Pom- 

 pons at this time, as these may be out of 

 the market by Christmas. 



Wreaths like this 

 and. Baskets of.... 



OUR BABY BOXWOOD -r"''^- 



FOR CHRISTMAS 



Small lots. 30c lb.; 25 lbs. and up, 26c lb. 



ABSOLUTELY NO WASTE. SOLD AT NET WEIGHT. 



Asparagus and Sprengeri 



Per bunch ? 35c to 60c 



Leucothoe 

 Choice long green, per 100 $ 0.76 



Ferns 



Per 1000 3.00 



Galax 



Bronze, per 1000 1.50 



Green, per 1000 /. 2.00 



SPECIAL XXX BRONZE, per case. 10.00 



Our Motto: "Nothing is too much trouble to please a customer." 



WHOLESALE FLORISTS 

 164 N. Wabash Ave., L. D. Phone, Central 3373 



CHICAGO 



There was an attractive little exhibi- 

 tion of Christmas accessories and novel- 

 ties, staged by A. L. Bandall Co. and 

 Poehlmann Bros. Co. From far-oflf Cal- 

 ifornia came an erica, grown outdoors 

 in the nursen^ of MacRorie-McLaren 

 Co., at San Mateo. George Ball, Glen 

 EUyn, showed King of Plumes chrysan- 

 themum and Hans Jepsen, of Maywood, 

 staged disbudded blooms of Chrysanthe- 

 mum Sunshine, the Goetz anemone-flow- 

 ered variety. Gould Bros., of Wilmette, 

 sLowed well-grown cyclamens and prim- 

 ulas. 



Retailers Adopt "Milwaukee Plan." 



The Betail Florists' Association de- 

 cided, at a meeting held at the Morrison 

 hotel, December 9, to make an attempt 

 to organize the trade in Chicago along 

 the lines of the "Milwaukee plan" for 

 community advertising. This will call 

 for a subscription by every retail florist 

 on the basis of his purchases and by 

 every grower on the basis of his sales. 



Considering the zero weather, there 

 was a large attendance at the meeting, 

 a number of retailers who do not usu- 

 ally lend their personal support being 

 present. President Asmus went straight 

 to the point, introducing President J. P. 

 Ammann to tell what the S. A. F. is try- 

 ing to accomplish, Secretary H. J. Seel 

 to tell of the methods and exeprience 

 of the Milwaukee Florists' Advertising 

 Club and W. C. Zimmermann to speak 

 for the results obtained in that city. 

 When the three guests had finished, A. 

 Lange said the time for action had ar- 

 rived and made a motion that those 

 present be given an opportunity to sign 

 a pledge to go into such a plan as has 

 proved so profitable in Milwaukee. Six- 

 teen retailers signed. 



The Commercial Flower Growers' As- 

 sociation will take action on the matter 

 at a meeting December 11. 



President Asmus read to the retailers 

 the paper on store management and pric- 

 ing prepared for the F. T. D. by H. P. 



Knoble and originally published in The 

 Review of October 4, 1917. He com- 

 mended it to the consideration of all 

 retailers who de not find their profit* 

 satisfactory. 



Christmas Prospects. 



Everyone in this market feels sure 

 the Christmas demand will break all 

 records, just as Thanksgiving did. There 

 also is the belief that the distribution 

 of the Christmas Number of The Re- 

 view will be followed by the biggest run 

 of early orders ever known, because in- 

 quiries received indicate that the buy- 

 ers realize this may be a year in which 

 delay is dangerous. It is figured the 

 bulk of the orders will come in early 

 this year and that shipping will begin 

 heavily one day earlier than usual. Most 

 of the shipping houses are planning to 

 keep open Sunday, December 21. The 

 big shipping days will be December 22 

 and 23. 



It is the consensus that the rose will 



