t>ICI>MBIlR 11, 1919. 



The Florists' Review 



107 



Christmas Roses 



BEAUTIES (Burton stock and Burton quality), 

 RussellSf Columbias, Premiers, Hadleys, 

 Ophelias, and Kiliarneys will be strong with us, 

 and promise to be of wonderful quality. Your order 

 will have our most careful attention. The earlier it 

 reaches us, the better. 



Christmas Cut Flower List ready December 13th. 

 Green List ready now. 



Everytliing in Cut Flowers, Plants, Greens, Ribbons and Supplies 



BaaineM Hoars: 7 A. M. to 5 P. BI. 



S. S. PENNOCK COMPANY 



New York 



IT WMt 28th Streat 



Tk« WholetaU FUrists •( PMU<l*lpkia 

 16«8-9« I.ndl«w Stroet, PHII.ADi:i:.PHIA, PA. 



Baltlmoro 



Franklin and St. Paul Sta. 



Waahinston 



1S16 ■ Streat, N W. 



All Seasonable 

 Cut Flowers 



WM. J. BAKER 



Wliolesal* Florist 

 12 Sooth Mole Street, PhOmclelphia, Pa. 



THE HOUSE OF MERIT 

 FLORISTS* SUPPLIES 



JOS. a. REIDIR8ER CO. 



1309-11 N. Second Street 

 PHILADELPHIA, PA. 



PUSSYWILLOW 



From now tUl Decoration Day 



Entire cut from 30.000 cultivated plants 



50c per bunch, mixed lengths 

 In separate laDgths from $2.00 to 110.00 per 100. 



SJJ^*"" E. KENDIG, Oswego, N. Y. 



aMMuamiiiiiiuauiiiuiiinaiui 



EDWARD REID 



Offers for | 

 Christmas 



A Good Assortment of 



ROSES AND CARNATIONS 



Everything Seasonable in Cut Flowers 



Remember, When They're Reid*s, They're Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



miuiiniiiimmo 



cmamnmaniiiiiiniai 



GRAVE MARKERS 



Stela's risrai Sipply'Nfn. 



2223 N. Friat St. 

 Philadelphia 



Mention The Review when you write. 



publicity campaign on the lines you have 

 mapped out. 



A Neiw Store. 



Frank M. Eoss has about completed 

 rebuilding his store at 136 South Fifty- 

 second street. It is one of two build- 

 ings that present a decidedly pleasing 

 appearance. The door, placed at an 

 angle on the side, adds to the effect of 

 space given on entering and also leaves 

 the fine show window in undisputed pos- 

 session of the front. Frank P. Gaul, the 

 manager, called attention to the lightness 

 of the store. It is finished in white and 

 has rear as well as front light. The 

 workroom is in the store, but this may 

 not be permanent. The icebox is large 

 and well appointed. Electric lights are 

 used throughout. The whole appearance 

 of the store is most attractive. 



On Ontario Street. 



It was the first co'ld morning in De- 

 cember, when the thermometer had gone 



THE FINEST 



Mrs. Aaron Ward, Russell, Ophelia, 

 Sunburst and all the best Roses* 



CARNATIONS, VIOLETS and GREENS 



Growers desiring a change should see us, 



THE PHILADELPHIA WHOLESALE FLORISTS^ EXCHANGE 



1615 Ranstead Street, PHILADELPHIA 



Mention The Review when you write. 



away down. John Aschmann and his 

 son, Edward Aschmann, had just finished 

 that personal care that all of us put 

 at some time or other on the heating 

 system to see that all is well before win- 

 ter. The flu had knocked out last fall's 

 visit to the Godfrey Aschmann range, 

 so that it was with especial interest that 

 the greenhouses were seen. The range 

 was familiar, yet different. The houses 

 were unchanged. The varieties grown 

 were the same in general character, but 

 differed in personnel. The strict regard 

 for the value of space was as evident as 

 of yore. John Aschmann appeared to 

 be meeting the changing business con- 

 ditions with courage. He was planning 

 ahead carefully and said that he knew 

 good stock and made it a rule not to 

 send out anything that he would not 

 like to receive. The general quality of 



the stock in the houses was good. Were 

 a specialty each in the foliage and flow- 

 ering classes to be named, they would 

 be ferns and cinerarias; both are nicely 

 done and both are numerous — sure signs 

 of popularity. 



Various Notes. 



Eobert B. Bragg took that beautiful 

 rose seedling of E. Towill's back to Ed- 

 ward Eeid's after the December meeting 

 of the Florists' Club on the roof garden 

 of the Adelphia. The following morn- 

 ing Mr. Bragg sent most of the flowers 

 to Pennock Bros. A. B. Cartledge was 

 pleased with them and had them put in 

 the big show window. A few of the 

 blooms went to Mrs. Ehret, to grace her 

 window on Fairmount avenue. 



Eecent visitors included A. L. Mil- 



