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18 



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The Florists^ Review 





December 18, 1919. 



them to win. In the conduct of a re- 

 tail flower business the little things 

 are of prime importance and their neg- 

 lect simply means greasing the chute 

 by which the florist readily glides into 

 bankruptcy. Since the greater number 

 of flower buyers are women, it is meet 

 that they come into contact with mem- 

 bers of their own sex in having their 

 floral wants supplied. Aside from ac- 

 tual necessity, the love of one's work 

 regulates the degree of energy applied 

 to it and the effort so prompted is the 

 most productive. Knowing well her 

 work and equally resolved to prosper, 

 Helen M. SchlurafP has achieved a suc- 

 cess which might serve as an inspiration 

 to all women aspiring to a business ca- 

 reer. 



B. S. Feam. 



It has been justly observed that 

 women florists give closer attention to 

 the appearance of their stores than do 

 male members of the profession. This 

 is particularly true in the smaller cities. 

 Stepping into the Elyria Flower Shoppe, 

 of which B. S. Feam is proprietor, at 

 Elyria, O., one accustomed to visiting 

 flower stores is immediately impressed 

 with the force of this assertion. A 

 woman of refined taste rarely fails to 

 appoint her place of business in a hand- 

 some manner. This, with a discriminat- 

 ing nicety in handling orders, is an asset 

 which women bring to the profession. 



B. S. Feam entered the florists' busi- 

 ness because she was intensely fond of 

 flowers and succeeded in it by reason 

 of her devotion to its needs. She insists 

 upon personally opening her store in the 

 morning and closing it at night. Scores 

 of patrons go regularly to her place of 

 business feeling assured that their or- 

 ders will be given the proprietor's per- 

 sonal attention. Service is the watch- 

 word and its practical application brings 

 the inevitable reward, increased busi- 

 ness. An electrical * ' Say It with Flow- 

 ers ' ' sign in front of her shop, visible a 

 great distance by reason of its prom- 

 inence, supplies evidence that B. S. 

 Feam fully appreciates the advantages 

 of publicity and is profiting by its intel- 

 ligent use. What was formerly an ordi- 

 nary flower store has been changed to an 

 up-to-date and prosperous business by 

 the enterprise of its present proprietor, 

 which is proof positive of her ability as 

 a business woman. 



James McLaughlin. 



ROCHESTER, N. Y. 



The Market. 



The market opened at the beginning 

 of last week with a fair amount of ac- 

 tivity and continued so throughout the 

 week. The retail stores are more and 

 more festive-looking, most of the down- 

 town stores being now decorated for 

 the approaching holiday. 



Cut flowers are not plentiful and 

 prices are approaching those of previous 

 years. The chrysanthemum season is 

 practically at an end, save for a few 

 late varieties which are showing up in 

 small quantities each day. These are 

 bringing good figures and, owing to the 

 scarcity of other flowers, are much in 

 demand. Pompons are also seen, but the 

 supply is quite limited. Good cattleyas 

 and cypripediums are on the market, 

 but prices on the former are quite high 

 and the demand is somewhat slow. Good 

 mignonette is seen and moves well. Pa- 

 per White narcissi reach us now in 



heavier supply, but are not any too 

 plentiful as yet. Tliey are of good qual- 

 ity and sell freely. 



There is a satisfactory supply of roses 

 reaching the market each day and, since 

 there is a steady demand, no surplus is 

 left. The demand is chiefly for the me- 

 dium grades, but there is no difiiculty 

 in disposing of both long and short 

 stock. Fine Columbia is reaching us at 

 this time and is especially well received. 

 There promises to be a good supply of 

 red stock for the holidays. Violets sold 

 better during last week and the quality 

 is good. Single violets do not move so 

 readily. Calla lilies are reaching us in 

 small quantities and sell well. Bouvar- 

 dia in pink and white arrives in small 

 quantities and is of good quality. Snap- 

 dragon is also seen. 



Christmas greens are arriving in ex- 

 cellent shape and there is a splendid 

 supply of laurel and laurel roping on 

 hand. Boxwood this season is excep- 

 tionally good and the demand is good. 

 Ground pine is also selling readily. Mis- 

 tletoe is in good condition. Winter 

 berries and j5artridge berries are of spe- 



ONE DAY EARLY 



Because the Christmas and New 

 Year's holidays fall on Thurs- 

 day, the day The Review usually 

 is mailed, the issues of 



— FOR — 



December 25 and January 1 



will go to press one day 

 earlier than usual 



Correspondents and Advertisers 

 FORMS WILL CLOSE MONDAY 



Send your Copy in Early 



cially good quality and sell well. The 

 early shipments of holly are in good 

 condition. 



Various Notes. 



George F. Boucher has both his East 

 Main street and his East avenue win- 

 dows filled with Christmas baskets of 

 helichrysums and other dried flowers 

 and foliages, the production of Arthur 

 M. Newborn. They are artistically ar- 

 ranged and attract considerable atten- 

 tion. 



Alberts the Florist has an attractive 

 window arrangement, in which fancy 

 vases, ferneries and .iardinieres are seen 

 in large quantity, all nicely filled with 

 strawflowers, berries and artificial flow- 

 ers. He is doing a fair business in holly 

 and pine wreaths. 



The Rochester Floral Co., of 9 North 

 street, has recently installed a new elec- 

 tric sign bearing the word, "Flowers." 

 The sign, which is set at an angle, is 

 clearly seen from the main street; since 

 the word is of ordinary block letters, it 

 is easily noticeable. This store reports 

 good business so far this month and the 

 outlook for Christmas is promising. 



E. R. Fry, of West Main street, re- 

 ports a large amount of funeral work 

 recently. He is making good prepara- 



tions for the holiday and his store is 

 especially attractive in its decorations 

 and Christmas novelties. 



James Macgregor, of Parsells avenue, 

 is doing a good business in that section 

 of the city. He is making up a lot of 

 Christmas novelties, including a large 

 number of gourds which he is filling 

 with helichrysums, etc. 



Visitors to the trade last week were 

 B. Kimball, of Syracuse, N. Y.; S. W. 

 Morgan, of Le Roy, N. Y.; Mrs. Percy 

 Patrick, of Auburn, N. Y.; R. W. Mer- 

 rill, of Sayre, Pa., and the manager of 

 the Exchange Flower Shop, Geneva, 

 N. Y. 



George B. Hart is growing some fine 

 ferns and palms at his greenhouses in 

 Fairport, N. Y.; they will be in good 

 shape for the Christmas rush. 



George Cramer has been busy during 

 the last three months making up birch 

 bark baskets of all sizes and shapes. He 

 is about through now and expects to 

 leave town in a day or two for Buffalo 

 to assist one of the florists during the 

 holidav season. H. J. H. 



PAINESVIIiU!, O. 



Beginning the first of the year, the 

 firm of T. R. Norman & Sons will run 

 their nursery on a profit-sharing basis 

 with all employees who have been in 

 their employ two years or more. 



R. A. Hacker, probably one of the 

 most successful propagators of shrubs, 

 roses, etc., in northern Ohio, reports a 

 highly prosperous season. 



H. P. Knoble and Shep. Norris, of 

 Cleveland, motored to Painesville on a 

 business trip Saturday, December 13. 

 Mr. Norris is superiiitendent of the 

 Friedley Co. greenhouses. 



Joseph Martin started in business 

 for himself recently. Mr. Martin has 

 ten acres well stocked with nursery 

 stock, perennials, etc. 



Carl Schmidt, foreman for the Carl 

 Hagenburger Co., West Mentor, O., has 

 reason to be proud of a house of cycla- 

 mens grown by him. Some of them 

 measured two feet across. They met 

 with ready sale to the Cleveland retail 

 trade. There were 2,000 plants in all. 



Kallay Bros, have enlarged their seed- 

 room and have also built a new collar 

 and packing house for nursery stock. 



The nurserymen in this section say 

 that fruit trees are scarce and will 

 double in price. Plums will be hard to 

 get at any price. 



C. C. Hallinan says he has had an 

 exceptionally good demand for peren- 

 nials, shrubs, etc., this fall. 



The Carl Hagenburger Co., at West 

 Mentor, O., sends its Packard truck on 

 two trips daily to Cleveland. This not 

 only saves express charges, but also gets 

 the shipments to customers in first-class 

 condition. 



E. H. Schultz, manager of the Way- 

 side Gardens, Mentor, O., says that 1919 

 has been the banner year. With many 

 orders already booked for spring deliv- 

 ery, the coming season promises to sur- 

 pass all previous ones. 



Wilson the Florist has had a beautiful 

 window display of Christmas flowers. 



T. J. M. 



Akron, 0. — Recently the Heepe Co. 

 received a $1 order for flowers, to go, 

 according to the order, "to the Akron 

 Chamber of Commerce, in appreciation 

 for getting us some coal." Narcissi to 

 the value of $1 were immediately sent 

 to the chamber's office. 



