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20 



The Florists^ Review 



Dbcbhbeb 18, 1919. 



out next summer, if cut back and 

 planted, bloom in the fall in the gar- 

 dent Or would it be better to start 

 early cuttings and plant them out? 



D. F. C— Colo. 



You will find over a column of snap- 

 dragon advertisements in the Classified 

 section of The Eeview. If your market 

 will absorb the cut from a bench, they 

 will probably pay you better than any- 

 thing else you could bench now. Ca- 

 lendulas, too, would give a splendid cut 

 within a short time if you will buy 

 plants from 3-inch or larger pots. The 

 best strain obtainable will be the most 

 profitable in the end. Gladioli would 

 do well if planted soon. Do not try to 

 force these, or failure will surely re- 

 sult. We find 50 degrees just about 

 right for them. Keep the temperature 

 right and guard against red spider, 

 their worst enemy in the greenhouse. 



Carnation plants which have bloomed 

 all season do not make ideal stock for 

 planting out for blooms during the sum- 

 mer or fall. Young plants grown from 

 early-struck cuttings will give better 

 results. Probably the best results 

 would be obtained from late-propagated 

 plants, potted into 3-inch or 4-inch pots 

 in the fall and carried over in cold- 

 frames until spring, at which time they 

 could be planted out, blooming by 

 early summer. If your climate is not 

 too severe to carry them through the 

 winter in coldframes, this would be the 

 ideal plan. 



Your local growers or your state ag- 

 ricultural experts could give you better 

 advice on the soil question than I. 

 They are familiar with your local con- 

 ditions, while I am not. However, if 

 you find something that gives better 

 results than what you are using, lose 

 no time in substituting. That is the 

 way to progress. A. F. J. B. 



FBOM HANSEN'S HANGAB. 



Kansas City, Mo. 



The Pinehurst Floral Co. has been 

 spending about $300 a day getting wood 

 for the greenhouses. Twenty men are 

 employed to cut timber at $4 a day and 

 the loading and unloading is a large 

 item. 



Kansas City business has been cur- 

 tailed on account of all amusements be- 

 ing discontinued during the coal crisis. 



St. IjOuIs. 



Considering the shortened hours 

 lately prevailing, the spirit of the flo- 

 rists is wonderfully brilliant. Prac- 

 tically everyone is looking forward to a 

 big Christmas business. St. Louis uses 

 many orchids, both cattleyas and cyp- 

 ripediums, as well as vandas and other 

 spray orchids. Beauties are seldom seen 

 here. There is a good supply of local 

 violets. 



The St. Louis Wholesale Cut Flower 

 Co. has probably the finest appearing 

 wholesale store in the country; the front 

 is decorated, the finishing inside is green 

 and the tables are polished. 



Joseph Witek, at 4748 McPherson 

 avenue, is a good way from the center 

 of the town, but his location enables 

 him to handle not only large quantities 

 of cut flowers of the usual grades but 

 also much fancy work. 



Memphis. 



Memphis stores occupy little space. 

 When one enters a place such as Nell's 



Flower Shop the adage, "Good things 

 come in small packages," enters one's 

 mind. There is true harmony here. 

 Flowers come from the Chicago market 

 principally. 



Louisville, Ky. 



There are many fine stores here, but 

 the store owners do not have glass of 

 their own as a rule. 



Edith V. and David Walker, formerly 

 with their father, William Walker, have 

 opened a store on the opposite side of 

 South Fourth street. 



David Weller is active manager of the 

 William Walker Co. 



It is peculiar to note that the Ward 

 rose is quite popular down here. 



Indianapolis. 



Indianapolis stores have peculiarities 

 of display novelties. The Circle Flower 

 Store, on Monument place, has an elab- 

 orately tiled floor, in the center of 

 which there is a pond with goldfish. 

 A. Wiegand 'a Sons Co. has a window of 

 alligators; they number fifteen. H. W. 

 Rieman's store contains one of the 

 finest collections of birds to be found 

 anywhere in this part of the country. 



Bertermann Bros. Co. has a wonderful 

 array of palms and ferns under glass 

 in a section adjoining their store, which 

 is always beautifully decorated. The 

 Bertermanns have made themselves fa- 

 mous by hard work, and any visitor to 

 their store is able to feel the radiance 

 of activity that prevails there. 



W. A. H. 



CHBISTMAS IN NEW YOKE. 



Under date of December 16, Max 

 Schling, Inc., sent the following letter 

 to 2,000 florists with whom orders are 

 exchanged: 



The wholesale prices of flowers In New York are 

 steadily increasing. We are now paying for the 

 best American Beauties $1.25 each, for long- 

 stemmed Hadley roses, 60 and 75 cents each. 

 Short-stemmed roses range from 15 to 20 cents 

 each, carnations, 12 and 15 cents each; violets 

 vary between $2 and $3 a hundred; orchids, $2 

 to $2.50 each. 



These are wholesale prices. What will they 

 be at Christmas? 



Therefore my personal advice to m.v brother 

 florists is that when taking orders for small 

 sums of money we must bie careful what we 

 promise. Irrespective of the present high cost, 

 we must give our customers satisfaction; we 

 must consider that we need these customers not 

 only for Christmas, but all the year, and have to 

 take care of them, especially of those who can- 

 not spend more than $4. $5 or $6, and satisfy 

 them the same way as those who spend $25 and 

 more. To enable us to take care of them prop- 

 erly, please do try to take all orders for $4 

 $5 and $6 open to our selection, so that we can 

 plve them either a plant or flowers which not 

 only represent the value of the mone.v spent, 

 but which will also show to the best possible 

 advantage. 



Every order filled should be a credit to us and 

 satisfactory to the customer. 



The same policy applies with equal 

 force to other cities; orders should be 

 of sufficient value to cover the overhead 

 costs and good quality flowers, else they 

 would be better not sent, and so far as 

 possible selection should be left to the 

 one who fills the order. 



ST. LOUIS, MO. 



The Market. 



The zero weather the first part of last 

 week taxed the capacity of the boilers 

 of our local growers, and the cloudy 

 weather did not help the market as to 

 supply. But as there seems to be some- 

 thing of a lull among the retailers just 

 previous to the Christmas rush, the de- 

 mand has been moderate and just about 



enough to clean up the supply of good 

 stock that came in daily. 



Prices will undoubtedly rise greatly 

 by the end of this week if the supply 

 is still short of expectations. Now 

 that the coal ban has been lifted, the 

 growers can use coal more freely than 

 they have for the last two weeks and 

 that should help the production greatly. 

 In looking over the various local whole- 

 sale markets last week, we found there 

 was still a large supply of. late mums 

 coming in; among them a lot of extra 

 good fancy Bonnaffons, both white and 

 yellow. But the end of the mum season 

 is close at hand. Boses are coming 

 along well, and with a week of clear 

 weather the crop should be large for 

 Christmas, as our local growers have 

 been off crop almost a month. Premier, 

 Bussell, Columbia' and Ophelia of extra 

 quality were noticed during the week. 



Carnations are expected to be in crop 

 for the coming holidays. The advance 

 prices show that they will be high on all 

 fancy stock. Violets are not any too 

 plentiful at present, but as the weather 

 is just right for them a good crop is 

 expected for Christmas. Sweet peas 

 are slow this season and only a few 

 are coming in from our local growers; 

 prices have been exceptionally high on 

 the few coming into this market. Val- 

 ley and lilies are scarce. The market 

 is almost clear of them at present. 



Among the miscellaneous stock com- 

 ing in daily are bouvardias, Paper 

 Whites, yellow narcissi, calendulas, 

 mignonette, stevia and snapdragons, all 

 of which have a good demand. Orchids 

 have been in fairly good demand all 

 the week, with prices up to $24 per 

 dozen for choice cattleyas. 



There is not enough asparagus and 

 long smilax coming for the demand. 

 Adiantum and common flat ferns are 

 in large supply, while the demand for 

 galax, boxwood and leucothoe has been 

 excellent all the week. 



Florists' Club Meeting. 



The last meeting in the old year of 

 the St. Louis Florists' Club took place 

 Thursday afternoon, December 11, at 

 2 p. m., in parlor A, Planters* hotel. 

 The attendance numbered fifty when 

 President Hummert called the meeting 

 to order, with all the officers present. 

 After disposing of the general opening 

 business, the chair called upon all com- 

 mittees for reports. 



The state fair premium committee re- 

 ported that the next state fair would be 

 held at Sedalia, Mo., beginning August 

 7, and that the committee had offered 

 to fiorists for plants and cut flowers 

 $643 and to amateurs $64. The reports 

 were accepted, and the committee dis- 

 charged with thanks. 



George Asmus, of Chicago, who was 

 present, offered the society medals for 

 premiums at the state fair and his offer 

 was accepted by the committee. 



Chairman Bourdet made a pleasing 

 report of the work of the publicity 

 committee and the amount of money 

 being spent for advertising the sale of 

 cut flowers and plants. Mr. Little, who 

 has charge of all the committee's ad- 

 vertising, was present, and also advised 

 the members on advertising. 



A letter was read from President-elect 

 A. L. Miller, of the S. A. F., which in- 

 formed the members that he had ap- 

 pointed W. J. Pilcher as state vice-presi- 

 dent of the S. A. F. for eastern 

 Missouri, to succeed himself, which 

 pleased the members exceedingly. 



