The Florists^ Review 



1 



Decbmber 18, 1919. 



Your 



We Do 



Always 



Ready 



Protection 



ALWAYS READY to 

 BUSINESS. 



CHICAGO, at any moment, 

 assist the RETAIL FLORIST to do MORE 



IS 



/ . THE CHICAGO MARKET feeds the country IN ALL DIRECTIONS 

 — ALWA V S READY to fiU up the deficiencies of the RETAILERS' 

 A. OWN GREENHOUSES or even keep up the RESERVE SUPPLY of 



competitive wholesale growers and wholesale dealers. 



ALL THE ROSES, in their distinctive popularity, are grown here 

 under the most favorable conditions, every stage of their development 

 requiring the most efficient cultural methods from growers who have 

 achieved their success by GETTING RESULTS. 



THE VAST AREA OF GLASS around CHICAGO, with our own 

 direct connections, opens to YOU the greatest opportunities of GOOD 

 SERVICE from us. 



As We Say 



KENNICOTT BROS. CO.. Chicago, 



Wholesale Dealers in 



CUT FLOWERS Since 1881 



ders. It is the same with valley, cat- 

 tleyas, violets, mignonette and calen- 

 dula, as once more we have a seller's 

 market. 



Tlie Christmas Outlook. 



It is almost the unanimous report that 

 the Christmas orders are coming more 

 heavily than ever before. It seems to 

 be generally recognized that the supply 

 is not likely to equal the demand, espe- 

 cially on short and medium roses. So 

 numerous are the orders for these grades 

 that many of the wholesalers have 

 adopted the policy of declining orders 

 for the shorter grades except where a 

 proportionate quantity of long stock is 

 taken at the list prices. It is the same 

 with carnations; most of the dealers are 

 making the bright colors sell the white 

 for Christmas. Poinsettias do not seem 

 to be in special request and it seems that 

 this is one item on which a retailer 

 could push with success. Sweet peas 

 and violets will be in small supply, 

 though one or two commission houses 

 expect heavy shipments of violets from 

 the Rhinebeck district. 



Confidence is general that this Christ- 

 mas will break all records in the matter 

 of money. In the matter of satisfac- 

 tion, much depends on the supply of 

 stock and on the character of the service 

 given by the express company. Except 



O er L 



v\\dewX\Ms 



^Chicaqp I/l. 



\^e'^\e\s \x\ ?)\xpp\\«.s 



30 EAST RANDOLPH STREET 



Mention The RcTlew when yon write. 



for one interval during a zero spell, the 

 express service recently has been quite 

 fair. Everybody hopes it will not break 

 under the strain of the holiday rush. 



Christmas Greens. 



There never has been a Christmas for 

 which such huge quantities of artificial 

 material have been bought as is the case 

 this year. The reason is the high price, 

 low quality and general uncertainty 

 with regard to Christmas greens. Flo- 

 rists generally have bought large quan- 

 tities of boxwood because it was avail- 



able, staying off in the matter of order- 

 ing holly because they had no assurance 

 as to quality, price or delivery. The 

 market is practically bare of hoUy. 

 Some districts put an embargo on 

 freight shipments. This happened to the 

 W. W. Barnard Co., which has been get- 

 ting eastern holly in car lots by express. 

 In some sections express shipments were 

 limited to five cases. The eastern Ten- 

 nessee district has been flooded, so that 

 no holly could be cut. In the zero 

 weather many shipments have been 

 frosted. Prices have varied widely, 

 from $6.50 to $10 per case, and it was 



