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54 



The Florists^ Review 



Decbmbbb 18, 1919. 



Pacific Coast Department 





Colma, Cal.— The S. Eosaia Co. is 

 shipping violets from the west coast 

 nearly to the east, with notable success. 



LOS ANGELES, CAL. 



The Market. 



While the fine weather last week 

 helped to bring on stock, there is still 

 a scarcity and at the rate that Christ- 

 mas orders are coming in there will be 

 a record rush for all kinds of flowers. 

 Wholesalers report an unprecedented de- 

 mand for this time. As a general rule, 

 the last two weeks before Christmas- 

 time are not good, but this year has 

 beaten all records. The rose scarcity is 

 passing, but the high prices that grow- 

 ers have to ask may check the demand 

 somewhat. When the high cost of labor 

 and of all kinds of material is consid- 

 ered, the reason for the higher prices is 

 at once apparent, but unfortunately this 

 is not always taken into account by 

 flower buyers. 



Carnations are in good condition, but 

 the greenhouse-grown crop will be ex- 

 tremely limited and only half the orders 

 will be filled. Poinsettia growers are 

 watching the weather anxiously and 

 hoping for the best. A storm has been 

 threatening and rough weather would 

 be fatal to good shipping stock. 

 Heather is arriving of better color than 

 last year's, owing to the recent rains, 

 but personal observation of the grow- 

 ers' stock seems to indicate that the 

 long sprays so plentiful last year will 

 be nearly absent this year. The reger- 

 minans types, while attractive, do not 

 seem to meet with the same favor as 

 melanthera, which is always in demand. 

 In favored sections the baby zinnias are 

 still flowering, though many of the 

 patches were injured by the recent 

 frost. Violets are still on the scarce 

 side as compared with the orders. 

 Brunner roses are scarce, some of the 

 indoor growers being off crop. There 

 will not be enough cattleyas to go 

 around, even at the high prices asked, 

 and sweet peas are almost out of the 

 market. 



The "sold out" signs are on the 

 azaleas and cyclamens and the poin- 

 settias are going fast. There is little 

 else in pot stock. The demand for 

 Christmas greens, wreaths and gar- 

 lands is quite without precedent, while 

 the express service is not of the best. 

 Reports of deep snow in the northern 

 woods have stiffened prices and every- 

 thing points to a scarcity. Desert 

 holly is not plentiful, owing to the 

 difficulties of transportation. Greens 

 are high in price and likely to remain 

 so from now on. 



Various Notes. 



Tassano Bros, have taken large tem- 

 porary quarters at 714 South Spring 

 street for the holiday season; there they 

 will be centrally located to fill orders. 



T. Wedderburn, of the Quality Brands 

 Co., Cleveland, O., has been a business 

 visitor in this city. This firm's glazing 

 specialties were used on the new green- 

 houses of Walter Armacost & Co. 



The H. N. Gage Co. is sending in 



forced Roman hyacinths in pots and 

 also the earliest daffodils. 



A most attractive "Say It with 

 Flowers" sign is being shown by the 

 Broadway Florist. A small electric 

 motor revolving a light behind glass 

 gives the impression of running water, 

 the different colors of the flowers shown 



breaking up into various tints and ap- 

 pearing as moving waves of color. This 

 firm has recently added a Dodge de- 

 livery car to its equipment. 



C. E. Morton, of Phoenix, Ariz., is 

 visiting this city because of his mother 's 

 dangerous illness. Mrs. Morton is at 

 Long Beach, lying ill with cancer; her 



Desert Holly, 30c lb. 



-— ^ In case lots of 35 to 100 lbs. 



Violets, Poinsettias 



And All Other Flowers in Season 



WRITE FOR PRICES ON RAFFIA, ALSO CARLOAD 

 PRICES ON HUMUS, THE WONDERFUL SOIL BUILDER 



L. A. FLORAL COMPANY 



The House of Quality and Service 



236 E. Fourth St., LOS ANGELES, CAL. 



^Illllllillllllililllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllilllllllillllllll!: 



= - -s. 



i Service that Advertises i 

 I GEORGE J. HALL & CO. I 



I WHOLESALE i 



I FLORISTS I 



I 423 East 5th St. 



Los Angeles, Cal. | 



E WE NEVER FAIL g 



>lllllllllllllllllllllllllllllllllllillllllllllllllllllllinilllllllllllllilllllllllllllllllllllllllllllir 



POINSETTIAS 



Place yonr orders now. 250,000 blooms on 14 acres of frostless land ready for shippinf. 



Prices for season 1919-1920: 



No. 1— Selected blooms, 2^ to 3-foot steins uer 100. 118.00 



No. 2— Large blooms, 2H to 3-foot stems perlOO, 15.00 



No. 3— Medium. 12 to 18-inch stems.. perlOO, 12.00 



No. 4— Decorative, 12 to 18-inch stems perlOO, 10.00 



Cash with order. 



PAUL ECKE 



Largest Grower and Shipper of Cut Poinsettias and Poinsettia Stocic Plants 

 1226 Hay Avenue, LOS ANGELES, CAL. 



