71 



The Florists^ Review 



Dbcbhssb 18. 1919. 





In JlVJljJN L U OJlIl X where prestige counts 



for much, let your customers be represented by a 

 concern whose progressiveness is combined wjtji the 

 dignity of forty -six years of distinguished service. 



550 FOURTH AVENUE -LOUISVILLE" 



MEMBER F. T. D. ASSOCIATION 



SIOUX CITY, IOWA 



WIRE YOUR ORDERS FOR ANY AMOUNT 

 OF FLOWERS. QUICK SERVICE. 



Orders for 



Iowa, Nebraska, South Dakota and Minnesota 



ROCKLIN & LEHMAN, 



520 Fourth Street 



Members F. T. D. 



— your campaign fund, promoted in 

 your interests, and productive of bo 

 much good for yout Thousands of dol- 

 lars have been spent from the fund to 

 make your Christmas business big. Put 

 « little back — you owe it. 



John Young, Sec'y. 



SOCflETY OF AMERICAN FLORISTS. 



A Ten Days' Opportunity. 



Practically only ten days remain in 

 which to take out life memberships in 

 the society at the old rate of $25. At 

 the Detroit convention it was unani- 

 mously voted to increase the annual 

 dues from $3 to $5, and the life mem- 

 bership fee for members in good stand- 

 ing from $25 to $50, the increases to 

 take effect January 1, 1920. 



The advantage in life membership at 

 the present rate is obvious — in five 

 years a member will have paid in an- 

 nual dues what can now be made in 

 one payment, forever relieving the 

 member from the payment of further 

 dues, besides removing the necessity for 

 keeping track of annual subscriptions 

 and the bother of making remittances. 

 Many members consider it an honor to 

 be on the life membership list and point 

 with pride to the handsomely framed 



and most impressive certificate, or 

 diploma, which is issued to each life 

 member. 



Trade Life Insurance. 



Look at the matter in the light of an 

 investment and send me your check for 

 $25, if in good standing; if not in good 

 standing, add your dues for 1919, mak- 

 ing the check $28. New members com- 

 ing in as life members must pay $30, the 

 difference being the amount of initia- 

 tion and first year 's dues. 



If you are not already a member and 

 are not interested in life membership, 

 why not start the new year right, by 

 sending in your check at once for $5t 

 This will cover your initiation fee and 

 dues to January 1, 1921. 



Life memberships nominally are de- 

 signed to increase the funds in the 

 hands of the treasurer, to permit of 

 more effective work in the interests of 

 the trade. Almost 700 life membership 

 certificates have been issued this year. 



Some of our state vice-presidents and 

 others are doing laudable work in the 

 direction of increasing our life mem- 

 bership list, notably 0. J. Olson, St. 

 Paul, Minn., who has sent in fifteen 

 applications, and W. J. Pilcher of St. 

 Louis, Mo. W. F. Gude, Washington, 

 D. C, and A. F. J. Baur, Indianapolis, 

 Ind., have also done good service. 



Oertiflcates and Buttons. 



Owing to the large influx of life 

 members, some little delay has been 

 experienced in engrossing, framing and 

 dispatching certificates, but we are 

 catching up with the work as fast as 

 possible. 



A new supply of life membership 

 buttons has just been received; these 

 are being furnished at 75 cents each 

 and are mailed on receipt of this amount 

 at the secretary's office. 



John Young, Sec'y. 



NEW OPPORTUNITIES. 



Are You Finding Them? 



Has the slogan "Say It with Flow- 

 ers" taken hold of you to the extent 

 that it has developed new thoughts 

 and suggestions for the extension of 

 your business f 



Have you noticed how well the floricts 

 of several parts of the country carried 

 out the suggestion of Z. D. Blackistone, 

 of Washington, D. C, in regard to a 

 "Say It with Flowers" weekf 



And now comes the new song, "Say 

 It with Flowers," making a big hit 

 wherever it is sung. 



Those who have tied up to these 

 plans have already benefited by their 



