DECEMBiDR 18, 1919. 



The Florists^ Review 



73 



"- Th » florists wbo«« cards appaar on the pases oarrytnc this head, are preparad to fin orders 

 ■>**' from other florists for local delivery oa the usual baslso 



""IS^"" CHICAGOj 



OAK PARK and the West Side of Chicago 



A. H. SCHNEIDER, 



MEMBER 

 F. T. D. 



1048 Lake St., Oak Park, 111. 



SAN ANTONIO, TEXAS 55.™?,°'!? ?»h?S 



LARGEST STOCK OF CUT FLO WE RS IN 



MEMBER F. T. D. 



SOUTHWESTERN TEXAS 



adoption and, as the field of endeavor 

 has hardly yet been scratched, we may, 

 in the near future, expect other good 

 ideas for strengthening the campaign, 

 both national and local. And can you 

 not see in the week and the song the 

 enthusiasm emanating from out na- 

 tional campaign, which has been the 

 inspiration for both actions f 



More Pep, More Profits. 



Opportunities, more than we yet real- 



ize, exist in our business and the more 

 "pep" we can put into our campaign 

 the larger will be the results. 



Who doubts that florists generally 

 feel proud of the effect of our campaign, 

 as yet but two years old? Can you 

 conceive the outcome of several years' 

 action, both in results and in instilled 

 energy as well? 



Advertising men have argued for 

 years that the door to economical mar- 

 keting is opened by advertising and a 



concrete example of this is the expe- 

 rience of a firm which began advertis- 

 ing thirty years ago a camera which 

 took a 21/^ -inch picture and which sold 

 for $25. Today this firm makes a far 

 better camera, which sells for $10, 

 simply proving that by continuous ad- 

 vertising it not only improved the 

 camera, but, by making and selling 

 more cameras, it was also able to lower 

 the price, and this in the face of a 



