74 



The Florists^ Review 



Dbcdmbbb 18, 1919. 



The florists whose oards appear on fhe i>aces oarrylnK this head, are prepared to fiUl orders 

 — — from other florists tor local delivery on the uanal basis. 



Schenectady, N. Y. 



MEMBER F. T. D. 



The ROSENDALE FLOWER SHOP 



126 Jay Street 



Roses 



Violets 



Orchids 



H. E. EBERHARDT, Prop. 



PHONE 2813.iiiiiiiiiiiiiiiiitiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 



^^ V^ No Order Too Large for Us to Pill 



No Order Too Small for Consideration 



WATERBURY and all Connecticut 



Best and Biggest Stock. 



Most Satisfactory Service. 



APPROXLMATE CHRISTMAS PRICE LIST: 



ROSES. $3.00, $5.00, $7.50, $10.00 doz. 



RED ROSES $4.00, $6.00. $9.00. $12.00 doz. 



CARNATIONS $3.00doz. RED $4.00. $5.00 doz. 



VIOLETS. DOUBLE $4.00 100. SINGLE $6.00 100. 



ORCHIDS $4.00 each 



AMERICAN BEAUTIES $20.00 and $25.00 doz. 



CORSAGES $5.00andup 



RYAN & POWERS, members p. t. d. Waterbury, Conn. 



NEW ORLEANS 



35 Years of Quality and Promptness 



The 



Avenue Floral Co. 



3442 St. Charles Avenue 



Member F. T. D, 



steady increase in the cost of labor 

 and materials. 



Facing the IF. 



Now, how does this affect flowers? 

 By a steady application of a proper na- 

 tional publicity campaign backed up by 

 a strong local campaign you will build 

 up a bigger and better business through 

 developing more uses for flowers, help- 

 ing at the same time the grower to 

 maintain a higher market price, to 

 which he is justly entitled. This can 

 be accomplished if — and here's the 

 "if" — IF we all back up our campaign 

 fund to the extent that we can spread 

 our message before the American public 

 often enough so that flowers will be 

 used more, talked about more, yes, and 

 now sung about more. And if the funds 

 which arc now necessary to conduct thia 

 campaign come in their proper amounts, 

 your returns will be many, many times 

 your original investment. 



Now, a word to those who have not as 

 yet contributed: If there is a doubt, 

 or shadow of a doubt, as to why you 

 should contribute, ask your neighbor, 

 and if he cannot tell, ask any of those 

 who have already given. 



La Rochefoucauld once said that 

 "narrowness of mind is often the cause 



of obstinacy; we do not easily believe 

 beyond what we see." If such be the 

 case, look around you and see who the 

 contributors are, and do your share. 



Henry Penn, 

 Chairman National Publicity Campaign. 



PITTSBURGH. 



The Market. 



The dark, cloudy weather which has 

 characterized the last few weeks con- 

 tinues to make the supply inadequate 

 for the demands made upon the "fash- 

 ionable florists," who for several weeks 

 past have had a capacity business on 

 account of the renewed ardor of social 

 activities. Naturally, this season's 

 debutante set is made up of "buds" of 

 the three seasons of 1917, 1918 and 1919, 

 whose friends apparently are trying to 

 make up for lost time, if one may judge 

 by the large quantities of rare and 

 beautiful blooms thus demanded. On 

 the other hand, the larger body of retail 

 florists who maintain a more general 

 business are complaining of business be- 

 ing a little slow. 



On the whole, prices continue just 

 about the same as they were a year ago, 

 notwithstanding the abnormal demands 



at that time. Roses vary from $6 to 

 $30 per hundred, while carnations are 

 $8 straight. The supply departments, 

 both wholesale and retail, are busy in 

 making ready for the Christmas trade. 



Various Notes. 



Although J. M. Johnston is having 

 the best season in the history of his 

 afliliated McKeesport, Braddock, Home- 

 stead and Duquesne stores, he is giving 

 them only secondary attention, since 

 both he and his manager, F. D. Mc- 

 Millen, are largely busy with the new 

 MdKeesport gas boom, promoting and 

 selling leases in the gas belt. Harry 

 Koehbar has been temporarily trans- 

 ferred from the McKeesport store to re- 

 place Mr. McMillen in the Braddock 

 store. 



Fred Burki, president of the Pitts- 

 burgh Cut Flower Co., and his wife, who 

 with their children, Roma, Grace and 

 Albert, left early in October for Cali- 

 fornia, have returned temporarily and 

 have been spending the last three weeks 

 in and around the city. Their intention 

 is to leave again Saturday, December 

 20, for the Pacific coast, where they 

 have purchased a beautiful bungalow at 

 Hollywood and expect to spend the 

 greater part of each year. Fred Kocher, 



