December 18, 1910. 



The Florists^ Review 



117 



PRISCILLA 



TOKIO 



FOUR 



VARIETIES 



That Fill a Gap 



While the "Mum" season is 

 still fresh in your memory, run 

 over your list of pink varieties. 

 Have you anything good that 

 blooms between Unaka and 

 Chieftain? We offer these four 

 varieties to fill this gap. The 

 first two compare favorably 

 with your varieties in other 

 colors blooming at the same 

 time, while the latter two will 

 rank with the best midseason 

 sorts. Being easy doers, and 

 giving a full percentage of per- 

 fect blooms, they will find a 

 place among the commercial 

 varieties. 



Priscilla I^esembles Unaka in 



> many respects, but 



has a livelier color and is full in 

 the center. Blooms same time as 

 Unaka. Take terminal bud. Stock 

 limited. ;itSm 



Pandora Follows JPriscilla in 

 date of blooming. Re- 

 flexed petal and full flower. Lively 

 pink in color. Take terminal bud. 

 Stock limited. 



Tokio Follows Pandora. Large 



_ Japanese reflexed. Beau- 



tiful lavender-pink. Compares fa- 

 vorably with the best midseason 

 varieties. Take terminal bud. 



Progress Follows Tokio and 



= finishes as Chieftain 



comes on. Large, Japanese in- 

 curved. Bright deep pink. Makes 

 a fine appearance. Scored 91 points. 

 Take terminal bud. 



Dalivery will begin about 

 March 1, 1920. Each, 3Sc; 

 dozen, $4.00; 100, $25.00. 

 Six at dozen rate, 25 at 100 

 Rate. 



PANDORA 



PROGRESS 



BAUR & STEINKANP 



3800 Rockwood Ave. 



INDIANAPOLIS, IND. 



V 



Our prettiest yards are planted in mid- 

 summer and people think us strange and 

 wonderful, for a few years back they 

 could not conceive the idea of planting 

 a large bush or tree even in the winter, 

 to say nothing of the summer. I used 

 to feel as if I wanted to carry my cata- 

 logue in my inside pocket, because I 

 did not care to have some people I saw 

 know that I was in the nursery busi- 

 ness. But today is different. People are 

 traveling and seeing excellent plantings; 

 they are a topic of conversation at tea 

 parties, and the Ladies' Home Journal, 



the Home Beautiful and other papers of 

 their type are devoting from one to five 

 pages to them. Ours is getting to be a 

 real profession. 



Know More tlian Your Customer. 



The average old-style tree salesman 

 cannot go out and interest a man in a 

 $2,500 planting. For these reasons, it 

 is up to us to put our whole hearts and 

 Bouls into the business. We ourselves 

 must study and also teach our employees 

 in open discussion. Teach them to speak 

 of the aucuba as a pretty little plant 



from the Himalaya mountains in Asia, 

 and of the Cedrus Deodara as the cedar 

 about which Kipling writes so many 

 pleasing stories, and so on. For you 

 <know as well as I do, and the fact has 

 never been different, that if you do not 

 know more than your customer, you 

 stand a mighty poor chance of getting 

 his attention. 



Comparatively speaking, there are as 

 jet only a few landscape gardeners and 

 nurserymen who have adopted the prac- 

 tice of summer planting. But it is rap- 

 idly coming to the front. 



