The Florists^ Review 



December 25, 1919. 



f 



Why Pay for a Truck 

 Three Times? 



1. The Purchase Price. 



/ ^ The initial cost of an ordinary truck is but one item / / 



A , in the price you pay. Inferior quality must be paid v ^V 



for time and again after the truck is put into opera- 

 tion. WHITE quality costs money to produce, but 

 saves money in the long run. Its cost comes but 

 once in the life of a truck. 



2. The Operating and Maintenance Expense. 



A constant charge against the truck's earning 

 power. The poorer the truck the more it costs for 

 fuel, oil, renewals and repairs. WHITE Trucks 

 operate with the utmost economy. They are known 

 money savers. 



3. The Cost of Idleness. 



The largest item of all. Loss of earning power 

 for a day makes a serious inroad on profits; a three- 

 day lay-up may easily equal a month's operating 

 cost. That is the direct loss. The indirect loss, due 

 to halted and delayed operations, may be far more 

 serious. 



IN White Trucks the purchase price is your total 

 investment. The operating item is absorbed in 

 high earning power. The loss item is little or nothing. 

 White Trucks have the staymg power to keep going. 

 They do the most work for the least money. • 



THE WHITE COMPANY 



CLEVELAND 



