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•'A ' - 



30 



The Florists^ Review 



Dbcembeb 25, 1919. 



We take this means of WISHING THE TRADE 



A Merry Christmas 



AND 



A Bright New Year 



At the same time thanking one and all for the Large and Steady 

 volume of Shipping Orders for High Grade Cut Flowers sent us 

 during the past year; also soliciting a continuance of same during 

 the coming year. 



Have Your Customer ''Say It*' with BDDLONG'S Flowers in 1920 



If you have not had a thoroughly satisfactory source of supply the 

 past year, start the New Year right by sending us your orders. 

 Anything and everything in seasonable Cut Flowers and Greens. 



J.H.8UOLONG CO. 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



WHOLESALE CUT FLOWERS AND GREENS 



Roses, Valley and Carnations our Specialties 



184-186 North Wabash Ave. 

 CHICAGO 



WE ARE CLOSED ALL DAY SUNDAY 



SHIPPING ORDERS GIVEN CAREFUL ATTENTION 



PRICES 



AS 



LOW 



AS 

 OTHERS 



We an hi cMataal tMcli with Mrfcd OM^itiMn ni wfcoi • itdlt takes ptace yoe cm rdy apoa ericnseat u receiviaf SKh beacfits. 



davs many of the wholesalers had been 

 declining orders for the shorter grades 

 of roses and brighter colors of carna- 

 tions. Several other items, like violets, 

 sweet peas and valley, also were short, 

 but the orders were principally for roses 

 and carnations. 



The number of orders shipped Decem- 

 ber 22 probably was not greater than at 

 some previous "^ special flower days, like 

 Easter and Memorial day, but thoaver- 

 age value of the flowers was the h'ifehest 

 ever known. This was not the case(.>Hth^ 

 some of the miscellaneous items, but 

 it was notably true of roses. Compared 

 to the demand for them, there were ex- 

 tremely few short roses. Not many 

 orders were accepted below 10 cents and 

 several houses had nothing to oflfer be- 

 low 12 or 15 cents. While the heavy 

 shipping was in progress it was impos^ 

 sible for one wholesaler to buy roses of 

 another for less than 25 or 30 cents. At 

 from 35 cents to $1 per flower roses 

 could be had. The Christmas market 

 never has been so strong on long roses. 

 To begin with, the modern varieties give 

 longer stems than did the sorts dis- 



placed. In the second place, the early 

 autumn market was so low that nearly 

 all growers gave at least a part of their 

 plants an extra binch, with the idea of 

 substituting a lo)ig-stemmed Christmas 

 crop for the shorter crop which might 

 have been cut at the earlier date. Beau- 

 ties were in such small supply that $18 

 easily was realized for first-class long 

 stems. 



It was found that many houses had 

 overbooked on carnations and could not 

 fill the orders they had taken. Under 

 such circumstances local retailers had 

 only one chance to buy stock for unex- 

 pected funeral work and they proceeded 

 to bid the carnation market to heights 

 comparable to the pinch of last year. 



Shipping continued heavily December 

 23 and there were many additional or- 

 ders by telegraph to strengthen the mar- 

 ket. At the time this report was pre- 

 pared it seemed impossible that the mar- 

 ket could break on Christmas eve. So 

 large a part of the available stock must 

 have been drawn in from the growers 

 that there cannot be much stock in their 



hands to be dumped on the market after 

 the opportunity to use it is gone. 



The confidence of the retail dealers 

 has been remarkable. Never before have 

 they taken hold of high-priced stock, 

 with so little hesitation. Also, the qual- 

 ity of stock is worth a special mention. 

 There have been quite a few chrysanthe- 

 mums which evidently should not have 

 been held for Christmas and there have 

 been a good many overripe carnations, 

 but the roses, the big item of the Christ- 

 mas market, have been unusually fine. 

 There will be complaints, of course, but 

 on the whole the market never has had 

 better stock or a better demand. 



Mr. Campanlni and the Flowers. 



"It never rains but it pours," and 

 so it frequently happens that when the 

 trade is busiest with a holiday rush there 

 comes an unusual demand for funeral 

 flowers. It was so in Chicago at the 

 beginning of this week. The funeral of 

 Mr. Campanini, director of the opera, 

 created a call for flowers greater than 

 anything known here in years. 



The j)resident of the opera associa- 



