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50 



The Florists^ Review 



Dbcembeh 25, 1919. 



GOLD LETTERS-SPECIAL PRICES 



l«tt«ra paokad tS to mioIi paolotc*. 

 Niuu«rala In sain* colors and prlc*. 



No. 1 

 In Gold and Purple, per 1000. tSJIO 



No. 4 

 In Gold Onlr, per 1000. IB.00 



No. 6 

 In Gold OnlT. per 1000, $4.N 



The kind that will stick, STICK and STICK, and won't come off. 



B. E. and J. T. COKELV, 



201l.7thAve.,SCRAITOI,PJL 



■stabUsbad M yaars Manufaoturars and Importars of Florists* BnppUss 

 ^1^— ^— — — ABOVK PRICKS ARK POSTPAID* ^^^-^— i^-^— 



Always state what color is wanted, other- 

 wise cold will be sent. 



as he sang. This is surely effective ad- 

 vertising and should be encouraged in 

 every city where Mr. Stiles appears. It 

 is tiie biggest advertisement yet and 

 costs little, comparatively speaking. It 

 is to be hoped that the trade in every 

 city where Mr. Stiles sings will lend 

 him every assistance possible by the 

 donation of flowers. He will do the rest. 



Since embargo on coal has been lifted, 

 everybody feels happy. 



Visitors last week were: J. W, 

 Grandy, Norfolk, Va.; Elliot W. Morris, 

 manager of the W. J. Newton Co., Nor- 

 folk, Va.; Eobert Pyle, president of 

 the Conard & Jones Co., West Grove, 

 Pa.; Paul Berkowitz, Philadelphia; J. 

 W. Snvder and G. H. Gangerbaum, Cum- 

 berland, Md., and G. S. Gouldman, 

 Fredericksburg, Va. G. V. S. 



CINCINNATI. 



The Market. 



All early signs foretold a record- 

 breaking Christmas. The opinion of re- 

 tail merchants in general seemed to be a 

 unit as to the volume of business ex- 

 pected. 



Laurel roping is to be seen decorating 

 fifty per cent of the stores. Interiors, 

 espociallv, were unusually lavish this 

 vcar. Little things like this give the 

 people the flower-buying sfnrit and few 

 things arc better advertising for the 



florist. 



("liristiiias ])rii'es in tlie retail stores 

 were the higliest on record in this re- 

 spect. Tlie best American Beauties 

 brought $:50 per dozen and in some in- 

 stances even higher figures were re- 

 conlcd. Fancv rose slock sold well and 

 brought from' $10 to $1") ])er dozen. 

 Kxtra sj.ecial soM out at $18 to .$20 per 

 <lozen. Short roses were in great demand 

 for corsage work, also the miniature va- 

 rieties, such as Baby Doll, Nesbit and 

 Cecile Brunner. These in combinations 

 with sweet ])ea.s, violets and baby prim- 

 rose were prime favorites with flower 

 buvers. Carnations that retailed at $3 

 ])er <lo7.en one week before Christmas 

 were easily sold at $.'5 to $6 per dozen. 



The scarcity of this stock was a source 

 of great worry to the commission men, 

 who could not begin to fill their orders 

 with satisfaction to their customers. 

 Calendulas were unequal to the demand, 

 especially Orange King. Sweet peas, a 

 scarce article, brought unheard-of prices 

 and were of good quality. Violets have 

 been out of this market this winter so 

 far, but a fair supply reached here from 

 the coast in good condition. 



Holly - Boxwood - Laurel - Moss - Peony Roots 



FANCY HOLLY, the very best grade. 2x2x4 ft. case $4.50 per case 



LAUREL BRANCHES, for decorating, 2x2x4 ft. case 8.00 per case 



LAUREL TWIGS, for roping. $1.26 per large bag 



BOXWOOD, both varieties, every spray good 20c per lb. 



PEONY ROOTS and divisions best cut flower varieties. Wi ite for prices. 



Goods shipped direct from swamps. We advise express shipments. 



Cash with first order. 



W. Z. PURNELL, » Snow Hill, Nd. 



Mention The Review when you write. 



Southern Wiia Smilax 



A-1 STOCK 



50-lb. case $2.50 



30-lb. case 1.50 



Magnolia Leaves 



for preparing purposes; fresh picked 

 70-lb. case $3.50 



The Quickest Shipper 



J. A. CURRY & CO. 

 DREWRY, ALA. 



Orchids and valley were perhaps the 

 rarest things of all; .$60 for a dozen 

 cattleyas seems .a lot of money, but it is 

 j)aid. Valley at $5 to $6 per dozen is 

 a new high mark for this flower, but this 

 price has been standard for some months 

 past. 



Holly was bringing $11 per case in 

 the market, but sold somewhat cheaper 

 the last few days. Two carloads were 

 badly frozen, being twenty-four hours 

 (III a siding during a cold spell. 



Taking everything into consideration, 

 the growers and commission men were 

 well pleased as to prices and volume of 

 business. The retailers all report a heavy 

 increase in advance business; a great 

 factor tliis year has been the telegraph 

 delivery. The volume of business du6 to 

 telegraph orders has been enormous. 



H. E. K. 



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5 We handle a large line of FloriBts' Letten. It 

 = will pay you to write for oar price list. 



i C A. KUCHN WH0LE8UE FLORIST | 



I 1312 Pine Street ST. LOUIS, MO. S 



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Mention The Review when you write. 



Various Notes. 



Mrs. Luna Murphy and Miss Dorothy 

 Murphy have gone to Los Angeles t» 

 spend the winter with Mrs. Murphy's 

 daughter, Claire. 



Many Florists 



Add New Department 



to Their Business 



A decided trend in recent enrollments 

 in our Correspondence School has de- 

 veloped the fact that Florists are awak- 

 ening to the great possibilities in Land- 

 . scape Architecture and Gardening. Let 

 us tell you how you can start a complete, 

 well equipped department to handle this 

 business. 



American Landscape School 

 10 K. NEWARK. NEW YORK 



Mention The Review when yon write. 



Gardening for Women 



School of Horticulture, Ambler. Pa. (18 miles 

 from Philadelphia) offers Two-Year Uiploraa 

 Course beKinning January 20th. 1920. Lectures 

 and practical work with (freenhouses, gardens, 

 orchards, canningr, kitchen, apiary, live stock. 

 Vocational course in Poultry January 20th to 

 March 29th. 



ELIZABETH LEIGHTON LEE. Director 



