54 



The Florists^ Review 



Dbcember 25. 191». 



1 





1 



FANCY FERNS 



Finest stock in the country 



$3.00 per 1000 $3.00 per 1000 



Subject to Chance Without Notice. 



Green Leucothoe, 100 $1.00. 1000 $ 7.50 



Wild Smilazy 50-pound cases. $6.00; 25-pound cases 4.00 



Magnolia Leaves, green and bronze, per carton 1.50 



Galax Leaves, green and bronze, per case of 10,000 10.00 



GREEN SHEET MOSS, very fine for basket work, trimming 



pots, etc., per bag, 15 lbs. to the bag 2.00 



Sphagnnm Moss, per bale 2.50 



FULL SUPPLY CUT FLOWERS AT ALL TIMES 





T 



POCinfiAN CUT FLOWER EXCHANGE, 264-266 Randolph St., DetNit,lGh. 



last week removed all displays from all 

 windows along tiie different fronts and 

 filled the windows with flowers. The 

 effect of the display on the four streets 

 was especially striking. The window 

 displays of the trade were fine. The 

 downtown stores were not alone in hav- 

 ing Christmas window effects. The 

 smaller dealers realized that the win- 

 dows are the eyes of the store and be- 

 gan to make greater use of them in at- 

 tracting people into the store and money 

 into the cash register. 



Several retailers have had, in addition 

 to window displays, tiers of shelving ar- 

 ranged to carry quantities of plants and 

 ferns. 



The retailers will hold an oyster sup- 

 per in January. The growers have been 

 invited to it to talk over matters for the 

 betterment of the trade. 



In February the Florists' Club will 

 hold the annual dance. This is one of 

 the big events of the year and last 

 year it was attended b}' nearly 500 per- 

 sons. A committee is now looking for 

 a larger hall to accommodate the antici- 

 pated crowd at this season's event. 



The Canadians wish to extend best 

 wishes for a happy and prosperous new 

 year to the friends in the trade south of 

 the border. ,T. .T. TT. 



EARLY SALVIAS. 



Please tell mo wliich is the best va- 

 riety of salvia to grow from seed, one 

 that ia earlv and a free bloomer. 



L. P. F.— Pa. 



Salvia splemlens Zurich conioH into 

 bloom earlier than any other variety 

 that I have grown; it is dwarf in habit 

 and a free and continuous bloomer. 

 Bonfire is another splendid variety, a 

 most profuse bloomer, growing about 

 twenty four inclies in height. C. W. 



BUTFALO, N. Y. 



The Market. 



The pre-holiday slow spell predom- 

 inated la^t week. This does not mean, 

 however, that stock accumulated, for it 

 was far below normal supply. There 

 had been exceedingly cold days and 

 some shipments had arrived frozen. 

 Such losses made supply short enough 

 to be really felt, especially in those 

 (lays when many orders were waiting 



Start the 



New Year right 



Use 



Bragues' Cut Ferns 



L. B. Brague & Son 



Eatabllahed 1867 



HINSDALE, MASS. 



WILD SMILAX 



FRESH FROM THE WOODS 



50-lb. cases, $3.00 



Write, wire or phone. 



KNUD NIELSEN, EVERGREEN. ALA. 



to be filled. In general, the retailers 

 report that more orders were booked 



than ever before and that the plant 

 trade was- a record breaker. V. P. A. 



