H 



The Florists^ Review 



.U^v:.'--;V'-v"tn 



December 25, 1919. .^ 



BE ORIGINAL 



Do not sacrifice the appearance of your store by installing STOCK or STANDARDIZED types of REFRIGERATORS. 

 Originality in the furnishings of store or in the display of flowers attracts attention and increases sales. 



Read the letter reproduced 

 here, received from THE 

 MADSON SEED COMPANY, 

 Manitowoc, Wis. 



Their cQuipment consists of : 



Display refrigerator. 

 Wall cases. 



Display and work tables. 

 Seed fixtures and Refriger- 

 ating Machine. 



Uie Oii'tlCt TttloxOKt D'Ui 





• DSON MANITOWOC 



fmH^Af^^fY', //fj/ 



IOTflBb«r 15. 1919. 



Central Bafrlairator « nvxlpMot Co.. 

 15& North CUrk St., Ohloaeo 



C«lttl«B«D|- 



«• ar* tnoloalDg you our ebaok tMr«with ooverlnR your Inrolea to fttll. The 

 rizturos %rm tuitallad and 1b« mw nlrror U bar* fcr th« rafrlcerator. Bvarythloc 

 li no* and tha f ixtoraa ar« vary satlafaetory and (»▼• oaiuad aiuch favorabla coBnaat 

 fa appraolata your prooptoaaa and thoroi^hoaia in gattine out thla oidar and ahoold 

 »* oaod any nora flxtursa, you oan faal aaaurad that «• will oall on you. 



S% propoaa having a photograph taken of our naa atora and aandlng It to tha 

 dlffarant floral papara, vlth a arlta up of the atora and «* ahall ba plaaiad to 

 Bantloa your nan In tiila arlta up. 



flaaaa quota ua on a eonntar alvlUr to tha \m you furnltfiad w axcapt aama 

 to ba 12 faat long Inataad of 10 ft. otharwlaa to ba auotly tba aana aa tha two 

 eountara wa now bava. 



Toora vary truly, 



nUC M.O. KiDSGi 9££0 00., 



_\k-r^rr^■^ 



Our refrigerators are con- 

 structed specially to fit your 

 particular requirements and 

 are insulated with pure 

 CORK, the most efficient it 

 is possible to use. 



Let us assist you in planning 

 the most attractive arrange- 

 ment and design of your en- 

 tire equipment. 



Our success in the equipping of flower stores is the result of tea years' study on the part of our designer. 



Correspondence solicited. 



Central Refrigerator & Equipment Co. 



155 N. Clfiurk St., 



Telephone Central 4304 



CHICAGO, ILL. 



V 



Mention The Beylew when you write. 



INDIANAPOLIS, IND. 



The Market. 



Stock was decidedly scarce last week 

 and prices were extortionate. Roses 

 •were in short supply and ranged from 

 $6 to $:i5 per hundred. The former 

 were unusually short-stemmed. Red 

 roses were almost out of the question. 

 Carnations were scarce in all colors and 

 sold readily at from $8 to $15 per hun- 

 dred. Red ones were held almost at a 

 premium. 



Cut poinsettias were in excellent de- 

 mand, selling at $2 and up per dozen. 

 These were of good quality and, al- 

 though in fair quantity, were inade- 

 quate for the demand. On account of 

 the closeness of the market, all stock 

 showing color was eagerly sought. Poin- 

 settias are always the leader of the mar- 

 ket and attractive pots and pans of it 

 were offered at 35 to 50 cents per bud 

 and bloom. 



Cut narcissi, in limited supply, could 

 be obtained. Calendulas were attract- 

 ive in various displays, but were not 

 seen in abundance. Violets were in de- 

 mand, but, like almost everything else, 

 were hard to procure. Sweet peas sold 

 at $2 per hundred. Calla lilies at $2 per 

 dozen were in good demand for funeral 

 work in order to save other cut stock. 

 Stevia was snapped up upon appearance. 



Potted plants were fine property. 

 Cyclamens were good at from $1.50 to 

 $3. .Jerusalem cherries were in fair 

 supply and moved readily. Other potted 

 plants included primroses, begonias and 

 ferns. Christmas greens, although high- 

 er in price than ever before, sold well. 



Considering the number of orders and 



Refrigerators and Store Fixtures 



Write for special design on our new Standardized Refrigerator 



A POSTAL CARD READING 



"SEND DETAILS ABOUT STANDARDIZED REFRIGERATOR" 



WILL BRING THE WHOLE STORY 



A. L. Randall Co., 



COMPinE FLaRISTS' 

 OUTFinERS 



Chicago^ 111. 



Offl' 



FLORIST RBFBIGERATORS 



will increase your profits. Send for catalocue. 



I Lakt Itrttt, 

 KENO«LLVIUE. lil. 



NcCnyRetri^rattrCi., 



GLOEKLER FLOWER 

 REFRIGERATORS 



Send at onoe for Oatalofae F. fflnatratUif 

 and deacrlblnff flower bomea. 



BESNARD GLOEKm COnrittAiifh,ra. 



general volume of business, this would 

 have been a record Christmas if stock 

 had been obtainable; the shortage was 

 greatly regretted. 



Seedsmen claim that this Christmas 

 was exceptionally good. 



Various Notes. 



Remember the meeting of the Indiana 

 State Florists' Association to be held 



Writa for Catalogua 



BUCHBINDER BROS. 



11 S. La SiOla St, CHICAGO 

 Boom TSl 



January 13 in the rooms of the Inde- 

 pendent Athletic Club, Indianapolis. T. 



