44 



The Florists' Review 



January 6, 1921 



PHILADELPHIA. 



The Market. 



Tlie woather turned cold after Christ- 

 mas, keeping down the supply and hold- 

 ing prices fairly steady on the lower 

 level which is ajjt to follow the holiday. 

 New Year's did not promise ninch; no 

 one thought it would be like the little 

 Christinas of years ago, but the last- 

 minute orders brought the total business 

 to so respectable a figure that in many 

 cases it equaled that of last year. The 

 bar to the complete success of New 

 Tear's business lay in the decline in 

 price of long-stemmed roses. Beauties 

 held their own at from $8,') to $100 per 

 hundred, but many j^romincnt buyers 

 positively declined to pay from $50 to 

 $75 for Premier. So general was this 

 feeling that long Premier and Columbia 

 went down hard, carrying Mrs. Russell 

 with them. Cattleyas were abundant; 

 thej', too, suffered a decline in price. 

 The remainder of the market held ex- 

 tremely well, short and medium grades 

 of roses especially so. The apprehen- 

 sion thi)t was felt regardijig the begin- 

 ning of January is disappearing in face 

 of pretty good orders and a decreasing 

 supply. 



The Mighty Farenwald. 



Adolj)]! Farenwald, of Roslyn, lias 

 long enjoyed the reputation of doing 

 things a little bit better than ordinar- 

 ily well. This reputation, which is un- 

 deniably earned, is due to three things, 

 knowledge, ability and fearlessness. 

 Those wlio have watched Mr. Faren- 

 wald 's horticultural career cannot have 

 failed to observe that he is independent 

 in thought and action, never doing 

 things liec.-nisc somebody else advised 

 or did Hii'in, tint thinking things out for 

 himself .'ukI acting on liis own convic- 

 tions. In fact. Mr. F.'irenwald ]irefers 

 going against tlio current, doing what 

 none or few of his competitors are do- 

 ing, provided he thinks he can do that 

 thing well. Take his ]ilac(' today. 

 Look carefully at the varieties he is 

 growing and how he is handling tlieni. 

 Look, too, at the Skinner system that 

 he is installing in his greenhouses. This 

 answers tlie question. 



An Incident. 



There is a little incident that occurred 

 at the meeting of the Tennessee State 

 Florists' Association, at Memphis, 

 Tenn., last fall, that has never been 

 published. It is a humorous incident 

 that disjilayeil good feeling, sentiiiuint 

 and ready wit, each in turn. 



It was the jiresentation of a bouquet 

 to Robert Q. Slioch, of Philadelpliia. 

 Tliere had only been one presentation 

 on this memorable occasion. Fveryone 

 was on the alert when the box was 

 opened. When the bouquet was uncuv- 

 ere<i and held u;' to view a siioiit xveiit 

 up, for it was eom])0sed of vegetables. 

 Then came the iiresentation speech, 

 breathing with drollery, seriousness and 

 apju-eciation. There was a tomato in 

 the center of his lidurinet to tyjiifv ricli 

 red bldod. There was a scallion to sug- 

 gest streiigtli. Tliere was :\ carrot as a 

 reminder that lie liad no yellow streak. 

 There weie liejqiers to iiidicite the 

 stufl" ill liiiii. Mr. Sluich rejilied witli a 

 stroke of real brilliancy. After thank 

 ing his friends in tiiat cordial way that 

 has nia'e their number legion, he ]mlled 

 :i cli] 1 ing from a Pliiladidphia paper 

 I'ron; his pocket. Mr. Sliocli said: "In 



During the month of .lanuary, when there is a good demand for 

 flowers, you must realize the necessity of having connection with a 



Dependable Source of Supply 



Under all conditions we will serve your interest best, and what 

 is in season you are sure to find here. 



Beauties 



Better quality than usual. Plenty of them every day. 



Roses 



Russell, Premier, Columbia and all other good commercial 

 varieties. 



Cattleyas 



Our growers are cutting some very fine flowers now. Prices are 

 less, and the variety in bloom one of the best. 



Gardenias 



.1;4.0(» lo $(i.()0 per dozen, according to the size of the flowers and 

 length of stems. 



White Lilac 



We offer you tlie only supply in this market that is dependable. 



Valley 



The Valley we offer is of a (luality that we do not hesitate to 

 recommend to you. We expect to have a steady sujiply from 

 now OD. 



If you will depend on us lo till your orders we feel sure you will 

 not be disappointed. 



THE LEO NIESSEN CO. 



Wholesale Florists 



Branches: 1201.3-5 Rac. St. 



WASHINGTON » rtU-iAUtJ-if^rilA 



BERGER BROTHERS 



HIGH GRADE CARNATIONS AND ROSES 



Trumpet Major Daffodils Paper White Narcissi 



EASTER LILIES all the year around 



1609 Sansom Street PHILADELPHIA 



Everything in Cut Flowers 



and Greens 



We can fill your orders for fine stock 

 THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto, "The Golden Rule" 

 1615 Ranstaad Streat, PHILADELPHIA 



