54 



The Florists^ Review 



JANUARY 6. 1921 



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I Pacific Coast Department i^ 



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Bellingham, Wash. — Fire, originating 

 in the heating j)lant of the grecnlumsc 

 owned by Ray Kersey, did damage esti- 

 mated at about $3,000 December 18. 

 Plants in the greenhouse, jiarticularly 

 lilies, were also damaged, the loss to the 

 plants alone being about $1,500, accord- 

 ing to the report. The lieating plani 

 was destroyed and considerable glass 

 broken. 



Yakima, Wash. — Unable to rent a 

 suitable location in the business district 

 of the city, Henry Barton demonstrated 

 his capacity to meet emergencies by 

 building a complete but small green- 

 house on the only vacant lot in the busi- 

 ness section. He had the structure com- 

 pleted in forty-eight hours and was 

 ready to open for Christmas trade De- 

 cember 22. 



IiOS ANGEIiES. 



The Market. 



Despite the unusually large and fine 

 crops of roses brought in by the prin- 

 cipal growers, there is still a stortage 

 in certain lines, notably in red and in 

 the medium-length grades of other col- 

 ors. Without doubt, there were a 

 great many more roses sold this year 

 than at any previous holiday, and at 

 that retailers could have disposed of 

 more. Carnations were fairly plentiful, 

 but the stock was cut so closely for 

 Christmas trade that a scarcity de- 

 veloped afterwards for New Year's or- 

 ders. At the time of writing there is 

 every indication of fine weather for the 

 tournament of roses at Pasadena, and 

 the advance orders for stock for dee- 

 orating floats are heavy. Both whole- 

 salers and retailers ex])ress themselves 

 as well satisfied with tlie season 's busi- 

 ness. 



The most popular plant was the cycla- 

 men, though a good number of fairly 

 good azaleas wore shown. The high 

 prices asked and their poor (juality 

 made them slow sellers and some were 

 left over. Made-up baskets, boxes and 

 similar receptacles sold well. Small 

 crotons and other foliage and flowering 

 plants were artistically used in them. 

 Poinsettias were not up to the usual 

 standard, either cut or in ])ots, tliougli 

 the pot stock was much the l)ett('r of the 

 two. PluTHosus and other greens wcri' 

 unusually plentiful for the season. 



Various Notes. 



Miss M. Vetter and Donah! Price 

 have opened a store at 68 Pier avenue, 

 Hermosa Beach. Miss Vetter has ha<l 

 good exjierience in the business, having 

 been in the growing end of her parents' 

 establishment in Hermosa for some 

 time, and was highly successful. 



W. Armacost & Co. had a cut of ros<>s 

 this year that was so large, Mr. William- 

 son, the store manager, says, that a sin- 

 gle day's cut last week was more than 

 the whole week's gathering last year. 

 The whole lot was sold, however; a 

 sj)lendid clean-up. The same ai)]ilies to 

 plants; everything that was fit for sah' 

 went out at good prices. The plant 

 houses are again being filled with cy- 

 clamens and other stock t!;at did not 

 make the holiday and a fine stock is 



assured for many months ahead. An es- 

 pecially good lot of heather in pots was 

 among the holiday offerings. 



George King, of the O. C. Saake es- 

 tablishment, severely injured his shoul- 

 der, while his 10-year-old son was badly 

 burned, in a recent accident. On the 

 brighter side, he was presented with an 

 Elgin watch and chain as a Christmas 

 gift from O. C. Saake. A lot of fu- 

 neral work as well as the holiday rush 

 kept everyone busy here. 



A fine clean-up was made at the Ath- 

 letic Club Florists' and a large decora- 

 tion was on hand for the New Year, 

 wherein a great many large specimen 

 cyclamens, heather, azaleas and similar 

 plants were used. 



The biggest Christmas in the history 

 of the business was the report of Albert 

 Knopf, of the Eedondo Floral Co. 



Twelve truckloads of plants, baskets 

 and other made-up stock, in addition to 

 the firm 's own delivery rigs, were sent 

 out by the Wright Flower Shop. 



S. Murata & Go. report an extra good 



Christmas business and an especially 

 good demand for stock for the pageant 

 at Pasadena. Out-of-town shipments 

 are especially heavy here. 



Paul Miller, of the California Floral 

 Co., expressed himself as surprised that 

 business kept up so well following so 

 good a Christmas trade. The demands 

 are taxing the resources of the estab- 

 lishment to the utmost. 



While he had not had time to check 

 up, Frank Lichtenberg was sure that 

 the holiday business was exceptionally 

 good. 



Westrem Garland Florists are well 

 satisfied with their first Christmas busi- 

 ness. 



The Occidental Florist had an excep- 

 tionally attractive window of straw- 

 flowers and colonial bouquets. The lo- 

 cation of this firm opposite one of the 

 interurban depots should be excellent 

 for the tourist trade. 



An immense lot of plants was sold 

 by the Alexandria Florists. 



Manager John Gordon, of Darling's 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



Packed Right Shipped Anywhere 



L. A. FLORAL CO. 



The HouMe of Quality and Service 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Write for Special Pricee 



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VIOLETS 



For Long Distance Shipping 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Southern California 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



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