22 



The Florists^ Review 



Januarv 13. 1921 



numerous comniou names or nicknames. 

 For instance, Clirysaiithemnm Leucan- 

 themum, tlie American or oxeyc daisy 

 or whitcweed, also bears tlie titles moon 

 daisy, big daisy, f^reat daisy, horse 

 daisy, midsummer daisy, etc., and some 

 cynical horticulturist, fully persuaded 

 that the plant is notliing but a trou- 

 blesome weed or ]H'st, has dubbed it the 

 devil's daisy. 



Yet, despite all that has here been 

 said about the multitude of different 

 flowers that are known as daisies, the 

 confusion of names is not so complete 

 as it at first a])iii'ars to be. All of the 

 so-called daisies referred to herein, if 

 tlio writer mistakes not, beloufr to the 

 great nsteracea" family. Thus, if not all 

 sisters, they are, at any rate, some sort 

 of cousins, more or less "removed." So 

 the naming of the daisies, after all, 

 shows a degree of public discernment or 

 discrimination that has been somewhat, 

 if not entirely, scientific. 



The Shasta Daisy. 



So far, in the body of this article, the 

 Shasta daisy has been omitted from the 

 category, not because it is unworthy of 

 mention, but because, on the contrary, 

 it is one of the best and most beautiful 

 of daisies and has therefore been re- 

 served as a sort of climax. The Shasta 

 daisy is an improved form of Chrysan- 

 themum maximum and is listed among 

 Luther liurbank's "creations." 



Alaska, the variety of Shasta shown 

 in the illustration on the preceding 

 page, is one of the most popular of the 

 group, owing to the largo size of the 

 flowers, their lasting qualities, their 

 pure white color and their long, strong 

 stems. Other excellent Shasta deriva- 

 tives are King Edward VII and Mrs. 

 Lothian Bell. A few suggestions on the 

 culture of the Shasta are here appended. 



Culture of Shasta Daisies. 



Seed of Shasta daisies may be sown 

 under glass in February or March, or 

 outdoors until the end of July. Large, 

 strong clumps can be obtained the first 

 season from the earlier sowings and 

 fair-sized ])lants from sowings made 

 even as late as the end of July. 



The seedlings should be transplanted 

 into flats and later set out in nursery 

 rows, allowing twelve to fifteen inches 

 between the plants if they are started 

 early, or eight inches for late sowings. 

 With frc'iuent cultivation until Octo- 

 ber, fine plants will be secured. 



For an outdoor crop of flowers the 

 plants need well drained land with some 

 slope. They winter best in land of a 

 porous nature, particularly in sandy 

 soil. It is d.'impness, rather than severe 

 cold, that kills them in winter. In 

 plants grown from seed, some variation 

 in type will be noted. Specially fine 

 varieties should be marked and divided 

 early in September, so that they can 

 become well established before winter 

 sets in. Let the jilants freeze solidly 

 before covering them; then spread some 

 straw, hay or leaves over them and hold 

 this material in position with a scat- 

 tering of old manure or brush of some 

 kind. Be sure to give only a light cov- 

 ering, or it will do more harm than good. 



Indoor Shastas for Cutting. 



Plants wanted for cut flower purposes 

 need a space of eighteen to twenty-four 

 inches in the rows, as they are of strong 

 growth. Such as are intended for green- 

 house culture should be left outdoors 

 until they have been subjected to one 



or two good freezings. They may then 

 be lifted and planted in boxes six inches 

 deep, which can be left outdoors until 

 quite severe weather sets in, or they 

 may be planted in benches in a cold 

 greenhouse. It will not pay to attempt 

 any forcing until the sun increases in 

 power toward the end of January; then 

 let them have 45 degrees at night, later 

 raising this to 50 degrees. Water care- 

 fully in dark weather, or the plants will 

 be liable to rot. It is always safer to 

 run them somewhat on the dry side 

 until March, when more moisture and a 

 little more heat can be given. It is not 

 advisable, however, to have a tempera- 

 ture of over 50 degrees at night for these 

 or any other perennials. The cooler they 

 are grown, the better substance will the 

 flowers possess. Old forced clumps can 

 be discarded, as it is a simple matter to 

 propagate from seeds or divisions. 



TEXAS INSPECTION LAW. 



Frequently of late have florists made 

 inquiry of The Eeview concerning the 



A Hunch — and 

 What Happened 



W. II K.rtKl^'hurt ■■{ Mtmphis. T«nn.. )■ J 



I U h.w l)iiitt u|i tiiM hUKirtFM h) adwrtismi 

 lip )i;ii1 hi^ fli>l hunch thnt th» q^wnpapei 

 1. Lild mD n<>wei> whin ht '-tiMrvrd h<.s* (h« 

 d>-p.'ilnif?nt ftorfh disposrd ef ^rral lu^inti- 

 tief. of DirichiiiidiM tiy iii'w^pdpct advertia- 

 iug 



"If It will wll rortunnaplacc dry ro->ia, why 

 vvi.n'l It M'l] MntimrnUI flo»*r»T" he ukvd 

 himacir. 



Il« tTipd It and foutul out TodHy he puti 

 ncMnp^ipi'i udvertiiiinf above «v#ry other 

 ((.rrn u{ puMiCity. 



In .1 rrr«nl *ddrvu, i 

 i-ts' RrvieM, he taid- 



>ird*^ in the Hor- 



Far) (bar Stpailoiriii yriraa Ht^oati 



If vditr businpsp, whatever it may le, is not 

 to derline tn that state «h«i¥ kind friendi 

 "ill ''Say It With Flo«prs."— 



Say it with newspaper 

 advertising — NOW 



The 



IitJianapolii 



Slur 



^j^.m^^^^ 



Newspaper Uses Florists' Slogan. 



existence of a law in Texas regarding 

 shipment of nursery stock and plants 

 into that state. Some have found it a 

 barrier to business there, while others 

 appear to have found it a dead-letter. 

 Though he is unable to furnish a copy 

 of the law, Louis J. Tackett, chief in- 

 spector of the division of orchard and 

 nursery inspection of the state depart- 

 ment of agriculture, gives the follow- 

 ing information regarding it: 



"With reference to the shipping of 

 plants into this state, will say that our 

 law requires that firms outside the state 

 wishing to ship nursery stock or floral 

 plants into Texas must obtain a per- 

 mit from this state to do so. The re- 

 quirements necessary to obtain this per- 

 mit are that the firms making applica- 

 tion shall file with this department a 

 certified copy of their certificate of 



inspection issued by the authorities of 

 their respective states. In addition to 

 this, they are required to pay a fee of 

 $5. Upon receipt of this copy of cer- 

 tificate and payment of fee we are 

 authorized to make any further investi- 

 gations as to the reliability of the 

 applying firm, and when we are satisfied 

 with all conditions, certificate may be 

 issued." 



SLOGAN IS ADVERTISING TEXT. 



That the national slogan of the flo- 

 rists has been strongly put over cannot 

 in the least be doubted. Numerous 

 jokes have been originated by "Say It 

 with Flowers." Abe Martin in the In- 

 dianapolis News said, "Talk is cheap 

 unless you 'Say It with Flowers'." 



The slogan has been so catchy and to 

 the point that other businesses are using 

 or adapting it. One local firm adver- 

 tises, "Say It with a Meal Ticket," and 

 an advertisement of a restaurant fol- 

 lows. But the florists are indeed to be 

 congratulated when advertising men 

 borrow our slogan for their use, as 

 shown in the accompanying advertise- 

 ment that appeared in the Indianapolis 

 Star January 7. E. E. T. 



LADIES' S. A. F. 



New Directors. 



Mrs. George Asmus, president of the 

 Ladies' Society of American Florists, 

 has appointed the following directors 

 to serve for a period of two years: 

 Mrs. Joseph Manda, West Orange, N. 

 J.; Mrs. Theodore Wirth, Minneapolis, 

 Minn.; Mrs. Philip Breitmeyer, Detroit, 

 Mich. Mrs. Albert M. Herr, Sec'y. 



KEMBLE ADDS ANOTHER. 



The Kemble Floral Co., of Oskaloosa, 

 la., recently purchased an additional es- 

 tablishment, making a total of four 

 branch stores and six greenhouse ranges 

 operated by this concern in Iowa. 



The establishment annexed by the 

 Kemble Floral Co. is that of the' J. M. 

 Auge Floral Co., at Fort Madison, the 

 largest in the city. The manager of the 

 branch is Harry Sopher, formerly a 

 Y. M. C. A. secretary at Peoria, 111. 

 Plans have been made to make exten- 

 sive improvements on the newly ac- 

 quired ]>roperty. 



The stores and greenhouses of the 

 Kemble Floral Co. throughout Iowa are 

 located at Oskaloosa, Marshalltown, 

 Ottumwa, Mason City, Fort Madison, 

 Boone, Oelwein, Grinnell, Chariton and 

 Centerville. 



RENNISON'S NEW RANGE, 



The J. C. Rennison Co., Sioux City, 

 la., has completed its modern range of 

 greenhouses, comprising 100,000 square 

 feet of glass, situated on the Smith- 

 land road. The work was finished 

 December 1 and the comjjany moved in 

 immediately. The houses are now 

 planted and in operation. This range, 

 which the company asserts is the most 

 up-to-date one west of Chicago, cost 

 approximately $200,000. The old estab- 

 lishment, at Twenty-fifth and Jones 

 streets, has been discarded. 



The J. C. Rennison Co. was founded 

 by J. C. Rennison forty years ago. The 

 company was incorporated in 1909 and 

 has been steadily pushing forward ever 

 since. The present output of cut flow- 

 ers, according to a recent estimate, is 

 1,500 carnations and 1,000 roses a day. 



