52 



The Florists' Review 



January 13, 1921 



PHIIiADEUHIA. 



The Market. 



TIk' iiiiirket lias beoii less active since 

 New Yeiir's. I'rices are not so high 

 as at this time last year. There are 

 sufficient flowers, save in moderate- 

 priced roses. It is curious, now that 

 other flowers are more plentiful and 

 less expensive, that the buyers still 

 prefer roses, provided they are not too 

 high-priced. The wholesalers, seeing 

 the condition of the supply, are endeav- 

 oring to attract attention to other 

 flowers. So far they have not been 

 successful. It may be because the buy- 

 ers have formed the habit of buying 

 roses, but more likely because it takes 

 time to get information noised around. 

 Anyway, the buyers are taking the 

 lower-grade roses and are neglecting 

 the rest of the list. So far this has 

 not caused waste. Flowers are not 

 ])lentiful enough for that. It just 

 causes lower average prices, made by 

 occasional sacrifice sales. Carnations 

 have been much more plentiful. So 

 have sweet peas to a lesser extent. 

 Mignonette of good quality is coming in 

 freely. There are more lilies of the 

 valley, ranging through several grades. 

 There are few callas, but Easter lilies 

 are ever increasing. White lilac is now 

 a stai)le. There are plenty of eattleyas, 

 but other orchids are disappearing. 

 Violets sell slowly. Stevia is nearly 

 over. Paper Whites are still extremely 

 plentiful. 



To return to roses, only the fancy 

 American Beauties sell at satisfactory 

 prices, yet they cannot be said to be 

 in brisk demand, while the crop is 

 going off fast. Premier is still the 

 most ydentiful rose. The buyers find 

 that asking for shorts is the most effec- 

 tive way of lowering jirices, because the 

 Christmas crops have of necessity left 

 no shorts. Ojihelia is the scarcest rose 

 on this market. There are a few good 

 Pilgrims. 



Mignonette. 



The good siip](ly of really fine mignon- 

 (>tte now coming into this market has 

 ])r(uight U)! seriously the question of 

 ]>rices. Many retailers believe that 

 luigiioiietle should be sold at jire-war 

 prices. The growers say tluit this is 

 impossible. One jiromineiit gr()\v(>r of | 

 mignonette has stated that he will not i 

 grow mignonette another se.-isiin. The i 

 question is cl(>;ir: Is migiumette of suffi- I 

 cient viilue as a cut flower to encourage 

 its production, or shall it go fur lack 

 of support ? 



Ophelia. 



George Ttaushi, grower for .1. Henry 

 Rartraiii at I>aiis(lo\vne. P.m., has a house 

 of () year-old Ophelia roses that are a 

 marvel of vigor. The plants were 

 turnerl over last .Inly and are now a 

 mass of heavy canes, th.-it are the ad- 

 miration of all who see them. Mr. 

 Raushi did not cut back his ])Iants, 

 simply culling out the brush, then 

 pinching and bending them. 



The First Assembly. 



The ballroom of the BellevueStrat- 

 forrl hotel was in readiness for the 

 first assembly ball, Friday evening, 

 .January 7. This beautiful ballroom is 

 perfect in all its appointments, and .1. J. 

 Habermehl 's Sons strove to enhance, 

 not to eclipse, this natural advantage 

 by their decorations. Their material, 

 always of the best, was arranged with 



Our Supply of Flowers 



Is Larger than Last Year 



There is an ample supply of everythingf in season, 

 larg^ely due to the favorable weather conditions. 



If you have any difficulty in getting all the good CARNA- 

 TIONS that you can handle, place your order with us and you 

 can depend on your orders being filled. 



During this month we will have a good supply of BKAUTIES 

 and you will nearly always find us in a position to fill your orders. 



LOOK OVER THIS LIST 



GAKDENIAS d zen. $4.00 to $ 7.50 



All perfect flowers. 



CATTLEYAS dozen, 15.00 



Special price in quantity. 

 LILAC bunch, 2.50 



MIGNONETTE 100, 10.00 



Extra heavy spikes. 



PEAS 100, $3.00 to 4.00 



All colors in quantity. 



DAFFODILS 100. 10.00 



Only singles; flue flowers. *** 



YELLOW NARCISSI 100, S.OO'f 



SNAPDRAGON dozen, 2.50 



Yellow and pink. 



CALENDULAS 100, *6.00to 8.00 



BOU V ARDIA 100, 8.00 



FREESIA 100, 10.00 



VALLEY, SINGLE AND DOUBLE VIOLETS 

 in quantity. 



THE LEO NIESSEN CO. 



Wholesale Florists 



Branche.: 1201.3-5 Rae. St. 



WASHINGTON » lill-fcA.Uliil_jr^rTlA 



BERGER BROTHERS 



HEADQUARTERS FOR BULBOUS FLOWERS 



Narcissus Trumpet Major and Paper White 



High Grade Carnations, Roses, Sweet Peas 



EASTER LILIES all the year around 



1609 Sansom Street PHILADELPHIA 



VALLEY 



A Good Assortment of Choice Flowers and Greens 



It would please us to receive your next telegram 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto, "The Golden Rule" 

 1615 RanstMd Str««t, PHILADELPHIA 



