FOREIGN SECTION 



Liverpool, England 



DINGLEYS, Ltd.. Florists 



SHEFFIELX), ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS. Ltd.. Florists 



oCO iLiAND ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



MEETnrO NEEDS OF THE TIMES. 



Campaign Stimulated Progress. 



Throughout the period of the war, at 

 least in the earlier part of it, when the 

 public was inclined to be panicky and 

 people did not know what the financial 

 outcome in this country was going to 

 be, and coal was scarce and labor hard 

 to procure, many florists themselves 

 tJScame demoralized. One would hear 

 on every side, "Oh, flowers are a lux- 

 ury and will be one of the first things 

 cut out." Now, what is the result? 

 The florists' industry today is standing 

 on a firmer foundation than ever in its 

 history. How was this brought about? 



A short time after war was declared 

 the Society of American Florists, in 

 convention in New York city, decided 

 to inaugurate a national publicity cam- 

 paign to educate the public in the 

 greater use of flowers. The society 

 later adopted as a slogan for this cam- 

 paign, "Say It with Flowers." 

 Through the heroic efforts of the com- 

 mittee appointed to carry out this work, 

 money enough was soon secured to 

 launch the campaign, with the result 

 that within a comparatively short time 

 this slogan was fairly well known from 

 one end of the country to the other. 

 Again we heard the cry of the pessi- 

 mist: "What is the use of spending 

 money on publicity when the incomes 

 of the natural flower buyers are cut in 

 halfT" And we are all familiar with 

 the fact that this was the case. But, 

 tlianks to the publicity committee, the 

 campaign was continued, not by any 

 moans as the situation demanded at 

 that time, but to the limit of the funds 

 available. The result is history; we are 

 all familiar with it. Instead of the 

 country witnessing a depression finan- 

 cially, one of the greatest industrial 

 upheavals took place that this or any 

 country has ever known. It was then 

 that the wage earner came into his 



"<S^Mj^^^ 



Members 



of the 



F. T. D. 



Members 



of the 



F. T. D. 



GJUDE BROS.Ca 



FLORISTS 

 1214- F ST.N.W. 



Send Orders for 



WASHINGTON, 

 D.C. 



and vicinity to 



EVERYTHING 

 FIRST-CLASS 



Member F. T. D, 



14th and H. Streets 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N St.. N. W. 



Miss Louise W. Daughcrty, • • ProprtetreM 



Phones-Franklin 3579, 3841, 3842, 



Member Florists' Telegraph DeMvery, 



HALL A 

 ROBINSON 



Montreal, Que., 



825 St. Catherine St., W. ^f¥a" 

 VANCOUVER. VICTORIA. 



B. C. B. C. 



A. J. WOODWARD 

 BON VOYAGE OBDERS my speeUlty 



TRURO, -^^^N^?™ 



^^^. SUCKLING & CHASE. Ltd. 



VANCOUVER, B. C. 



BROWN BROS. & CO., Ltd. 



48 HASTINGS STREET. E. 



I£? BRITISH COLUMBIA orders 



Members Florists' Telegraph Delivery Assn, 



A Card This Size 



Costs only $1.85 per "Week 

 on Yearly Order 



It would keep your name and your specialty 

 before the whole trade. 



A half -Inch card costs only 62Hic per week on 

 yearly order. 



SCRIM'S, FLORIST 



OTTAWA. CANADA 



