The Florists^ Review 



JAMUAAX 13, 1921 



L 



ouisviiie, 



aie, Ky. 



NEW MEMBERS OF THE F. T. D., BUT OLD AT THE TRADE 



F. T. D. orders taken for Louisville and placed with 



EDITH V. WALKER & BROS. 



636 FOURTH ANf'ENUE 

 will be filled according to our reputation, which is the best 



Lexington, Ky. 



JOHN A. KELLER CO. 



INCORPORATED 



Main Street, Opposite Phoenix Hotel 

 Service for all 



Central and Eastern Kentucky 



Member Florists' Telegraph Delivery Association 



LEXINGTON, KY. 



HONAKER, The Florist 



Largest Cut Flower Grower in the State 



160 West Main Street 



Member Florists' Telegraph Delivery Ass'n, 



BOWLING GREEN, KY. 



COBBY'S FLOWER SHOP 



pat Flowers and Desipfns 



Member F. T. D. 

 Corsaeres a Specialty 



RICHMOND. KY. 



Richmond Greenhouses. M. S. Pontrich, Prop. 



Good service to Normal School, Berea College, Irvine 

 and nearby points. Member F. T. D. 



COVINGTON, KY, 



Good Stock. Prompt Delivery. 

 MILLER, "THE FLORIST," Growet 



Covington, Ky. f.'t."^ 



ROBF>RT D. RUTTLE 

 THE MADISON AVENUE FLORIST 



Kentucky — Owensboro 



TAPSCOTT, Florist ^^"^^l^ 



PINE BLUFF, ARK. 



DAVIS FLORAL CO. \^'^»g.^ 



GEORGE RYE, s^"^^ f^»°"«* 

 ™F.?.^ Ft. Smith, Ark. 



EUREKA SPRINGS, ARK. 



C. I. POOR, 27 Hilton St. 



HOT SPRINGS, ARK. 



T'L m CL 866 Cerjtral 



1 he r lower bhOP Avenue 



HI A 1 NEAREST FLORIST 



elena, Ark. ,%stat^ 



BALL FLORAL COMPANY 



In KJlJN 1 UClvY where prestige counts for much, 

 let your cu^omers be represented by a concern whose pro- 

 gressiveness is combined with the dignity of forty-six yesurs 

 of distinguished service. 



Louisville, Ky. 



HENRY FUCHS 



670 SOUTH FOURTH STREET 

 Member F. T. D. 



LOUISVILLE, KY. 



AUGUST R. BAUMER 



MASONIC TEMPLE 

 Member Florists' Telegraph Delivery Ass'n 



WHEN ADVERTISING STOPS. 



What Became of One Firm. 



The following article appeared re- 

 cently in the Aberdeen, S. D., News and 

 its story is obvious: 



Do you remember Pearllne? 



Once it was the moat popular washing powder 

 In Amorioa. 



In 1907 Pearllne ceased advertising. 



Its owners said that advertising was no longer 

 necessary, that Pearllne was a good product and 

 everybody knew It. 



In 1914 tlie Procter & Gamble Co. bought 

 Pearline at its own figure to save it from bank- 

 ruptcy. They renamed the formula and have 

 sold millions of dollars' worth of it since, by 

 advertising. 



In seven years the public forgot Pearllne, and 

 it dwindled from millions to nothing. 



The manufacturers of Pear's soap once tried 

 the same experiment, but. noting the alarming 

 slump in sales in six months, they resumed their 

 advertising and did not bust. 



If people did not die. If people did not move. 

 If new generations did not grow up. if customs 

 and habits did not change, if competitors did not 

 compete, if people were not open to suggestion 

 and receptive to new ideas, there would be no 

 need of advertising, and when a business was 

 once built up. It would stay put. But until then 

 advertising is the surest safeguard for the es- 

 tablished product, the most certain hope for the 

 new idea. 



The application of the foregoing is 

 just as true to our national publicity 

 campaign if we permit it to die out, as 

 will be the case if funds are not forth- 

 coming. Undoubtedly those long- 

 headed, loyal types of progressive flo- 

 rists who have seen the light of adver- 

 tising will continue to give our cam- 

 paign their moral and financial support. 

 But there are too many who have not 



LOUISVILLE 



KENTUCKY 



Fine Flowers and Efficient SerT>- 

 ice have distinguished this 

 house for nearly forty years. 



Send us your particular orders. 



William Walker Co. 



Incorporated 



Home-grown Flowers 



616 SOUTH FOURTH AVENUB 

 Hemt>er8 Florists' Telegraph Delivery Aas'n. 



LOUISVILLE, KY. 



THE F. WALKER CO. 

 310-312 West Chestnut Street 



LABGESt FIOWEB STORE IN THE CITY 



LOUISVILLE, KY. 



MARRET & MILLER 



Established 1878 

 MEMBERS F. T. D. 



814^2 CHEROKEE ROAD 



LOUISVILLE, KY. 



E. G. REIMERS & SON CO. 



Established 1880 Incorporated I9UI 



Paducah, Ky. ¥IS^ 



JOHN VAN AART 

 50.000 Feet of Glass and Retail Store 



Owensboro, Ky. 



f!t!d? nanz floral CO. 



AUGUSTA, ^KY. 



Victor H. Thomas, town and Ripley.°Ohio 



