98 



The Rorists^ Review 



JANUAUX 13, 1921 



i Pacific Coast Department if 



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Seattle, Wash. — T. ]\rooliizuki is n now 

 member of the traile. lie is tlie owner 

 of a large greenliousc 



Santa Cruz, Cal. — Xora Stark is in llic 

 bulb business, liaving several liundred 

 thousand bulbs of white and yellow cal- 

 las, tulips, fi;ladioli ami narcissi. 



Modesto, Cal. — Tlie Oiristmas and 

 New Year's trade of Smitli's Floral 

 Shop was excellent, luitwithstandinir 

 that the weather is so mild iu this val- 

 ley that narcissi, hyacinths and other 

 plants are blooming ])lentifully in the 

 open. The cychimens <>rown at tlie 

 firm's nursery this year far surpass 

 any that have been shipjied to the mar- 

 ket for five years both in healtliy 

 foliage and in good keeping qualities. 

 Several greenhouses are now filled witli 

 tomatoes and three other houses are 

 filled with bedding stock and vege- 

 tables. 



LOS ANGELES, CAL. 



The Market. 



After the big rush for Christmas and 

 thQ Pasadena parade at New Year's, 

 business took quite a little slump last 

 week and stock has been overplentiful 

 at the wholesale houses. Roses have 

 been the best sellers and several grow- 

 ers have been a little off crop, making 

 a shortage some days. All outdoor stock 

 is plentiful, owing to the mild weather. 

 A fine lot of early Purity frcesias are 

 in and these, with Paper Whites and 

 other bulbous stock, make a pleasing 

 change. Acacia boughs and peach blos- 

 soms give a spring-like effect to the 

 stores and make a pleasing variety. A 

 number of azaleas, cyclamens and made- 

 up plants arc offered, but the demand is 

 slow. Funeral work keeps up well. All 

 classes of greens are plentiful. 



Various Notes. 



A call at Frank M. Warner's new 

 place, at Inglewood, found him busy 

 preparing the ground and ]ilanting late 

 bulbs. Mr. Warner has a fine property 

 in his ten acres there, the soil being 

 ideal for bulb culture, apparently. At 

 any rate, the earlier ])lanted stock looks 

 asthougli it enjoyed life. Among other 

 items tliere arc 35,000 Sjjanish irises 

 iust showing through the ground, 2(),000 

 Paper White, 15,000 Golden Spur and 

 15,000 Emperor narcissi. These formed 

 the nucleus of a stock for cut flower 

 purposes. Besides these, there are large 

 quantities of watsonias and trial rows 

 of tlie newer narcissi, such as Glory of 

 Leiden, King Alfred and others. There 

 are also a number of bulbs iu variety. 

 These trial rows of a few hundreds of 

 each kind will be interesting ;is they 

 grow and will show which are best 

 adapted for the soil. A good deal^ of 

 work remains to be done and Mr. War- 

 ner is going to bo a busy man for a year 

 or two. He has tho'best wishes of 

 everybody in the trade. 



Fred Gerkin is cutting fine ])luniosus 

 at his establislimont at I.omita — tlic 

 best he ever had, he says. Business is 

 good at the Washington street store. 



Although a fine cut of roses is still 

 coming in from the greenhouses to the 



store of Walter Armacost & Co., the de- 

 mand is much greater tlian the supply, 

 according to Mr. Williamson. Some 

 handsome made-up plants of cyclamen, 

 with heather aiul other flowering stock, 

 are i)roving fine sellers. 



The new offices of the F. (!. Am ling 

 Co., at 447 Wall street, are nearing com- 

 l)letion and give the store a business- 

 like asjiect. The new sliipping room 

 and all otlier departments are in work- 

 ing order and large (|uantities of good 

 stock are being liandled. Preparations 

 ;ire being made for the carrying of a 

 full line of florists' sujiplies. 



Some exquisite baskets, the work of 

 Harry Housen, were ])rominently dis- 

 played at Lichtenberg's last week. 



'J'assano & Son are preparing to build 

 more lath at their Burbank place. They 

 are growing statice in variety. The 

 plumosus is extra fine at this season. 



At Wright's Flower Shop some fine 

 freesias from the firm's nurseries are 

 shown. 



The Broadway Florist decorated the 



I 1 



float for the Pacific fleet that took first 

 prize in its class at the Pasadena tour- 

 nament of roses New Year's day. This 

 is the first time that the naval author- 

 ities have exhibited anything along this 

 ine. Naturally Dan Stathatos, the pro- 

 prietor of the Broadway Florist, was 

 elated over his success, for it was a big 

 job and required a staff of about 

 twenty-five men under his supervision. 

 It was a beautful float and attracted a 

 great deal of attention and admiration 

 from the thousands of visitors. It was 

 forty-five feet long and decorated from 

 stem to stern. 



Charles A. Brazee is shipping fine 

 Paper Whites from Wilmington to the 

 K. C. Amling Co. 



P. C. Hahn, late of Cleveland, 0., has 

 op(<ned a new store on Hollywood boule- 

 vard. 



E. H. Volkman is building the first of 

 a new range of greenhouses at Sawtelle. 

 The new house is 36x300 feet. 



Despite some complaints about a 

 slack week, Albert Goldenson says he 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



Packed Right 



Shipped Anywhere 



L. A. FLORAL CO. 



The Houme of Quality and Service 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Write for Special Prices 



Famous Southern California 



VIOLETS 



For Long Distance Shipping 



;AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Southern California 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



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