50 



The Florists' Review 



Janhabt 20, 1921 



PHILADELPHIA. 



Tlxe Market. 



The close of the second week in Janu- 

 ary shows little change in the cut 

 flower market. The conditions that ex- 

 isted during the week following New 

 Year's have been accentuated. Long- 

 stemmed roses are in moderate supply, 

 but they are in light demand. It is ex- 

 tremely difficult to sell them all at list 

 prices, yet the buyers frankly admit 

 that such fine stock is worth tlie price 

 asked. Medium and short-stemmed 

 roses, on the other hand, are in extreme- 

 ly light supply and in exceedingly 

 active demand. It is said people are 

 buying short-stemmed roses now who 

 never bought them before. There is 

 no doubt that this is true, with one 

 qualification; they often cannot get 

 them. Carnations have become more 

 plentiful with the extraordinarily 

 balmy weather for midwinter. They 

 are selling well at fair prices. The 

 bulbous flowers are next in importance 

 on the list. Narcissus Trumpet major 

 apjjears to be nearing the close of its 

 season. Not that it cannot and will 

 not be flowered later, but that the large 

 producers will soon turn their attention 

 to the finer varieties. Paper "Whites 

 are having a hard time. They are sold 

 and sold in large quantities, but the 

 prices are so low as to leave little mar- 

 gin. Freesia has made its appearance, 

 not the freesia that won such admira- 

 tion that it placed California ahead of 

 France, but an ordinary, everyday 

 freesia and even its most enthusiastic 

 admirers cnnnot say it sells on sight. 



Sweet peas come next, with a credit- 

 able showing for mid-January. The 

 finest sell most readily at fair prices. 

 There is a good range of color. Of the 

 remaining flowers it is only necessary 

 to say that cattleyas are gelling fairly 

 well during their season of winter crop 

 at about half Christmas prices. White 

 lilac is becoming a flower of impor- 

 tance. Valley can now be had at sev- 

 eral houses. Violets arc receiving poor 

 support. Calendulas are coming into 

 form. Greens are in active demand. 



Baby Dolls. 



There is a new kind of cliinaware 

 that has come from over the seas to 

 find a ])lace in the flower sliojis of this 

 country. It was soon here n y(>av ago, 

 but only by a fa\(irc(l few who saw the 

 scouts, as it were, of the army that 

 has now arrived. This cliiiiaw;iro comes 

 in the I'urm of a fii^uro of diminutive 

 size flanked by a >iMall (■(mtaiiirr for 

 flowers or a tiny plant. The ])icce, 

 figure and container, is a delicate mold, 

 appealing to the chance observer as 

 something nice on tlie instant. Closer 

 observation shows that the charm of 

 the figure lies in the expression of child- 

 like innocence, amusement, happiness, 

 or what you will, on the face of the 

 thing. Tliere are a dozen types of 

 figures; they have all caught some 

 pleasant expression, liringing it out in 

 a marked degree. So winning are these 

 faces that the young man who first dis- 

 covered them placed one on the table 

 in front of his plate in the dining 

 saloon of the steamer on his returning 

 voyage, the better to admire it. 



These figures were christened "baby 

 dolls" the morning of January 15. 

 They are intended for florists only, 

 something that cannot be found in a 

 department store. The intention is to 



In some lines the supply of flowers is 

 larger than at this time last year, and 

 prices are lower. 



The short and medium grades of Roses are 

 scarce, but we have an ample supply of the 

 longer grades. 



Cattleyas are plentiful at the present time, and 

 will be for some time. The price is the lowest 

 quotation this season. 



Gardenias, $3.00 to $6.00 per doz. 

 Violets, $1.50 per 100 



Large Singles, New York Doubles, Lady Campbells. 



PUSSY WILLOW 

 EASTER LILIES 

 FREESIA 

 VALLEY 

 DAISIES 

 SWEET PEAS 



CALENDULAS 

 MIGNONETTE 

 WHITE LILAC 

 DAFFODILS 

 NARCISSI 

 white and yellow 



TJ' you n\ake your purchases in those lines in which there is an ample 

 supply there is no question about your being able to buy all the flowers 

 you need to supply your customers. 



THE LEO NIESSEN CO. 



Wholesale Florists 



Branches: 1201-3.5 R*c« St. 



WASHINGTON * FTll.^/\,UjCJ-^l"^rJll/\ 



BERGER BROTHERS 



HEADQUARTERS FOR BULBOUS FLOWERS 



Narcissus Trumpet Major and Paper White 



High Grade Carnations, Roses, Sweet Peas 



EASTER LILIES all the year around 



1609 Sansom Street PHILADELPHIA 



VALLEY 



A Good Assortment of Choice 

 Flowers and Greens 



It would please us to receive 

 your next telegram. 



TflE PHILADELPHIA WHOLESALE FLORISTS* EXCHANGE 



Our Motto, "The Golden Role" 

 1618 RamtMd Str««t, PHILADELPHIA 



Ciirnatioiis. ii>oto(l ciittliiKS. Alma Ward, C. 

 \\ Ward, Gcorgre Henrv. KncliantreHs and 

 Matchless. Karly delivery. Write for prioes. 



Koses, Krafted, Ward. Double White Klllarney. 

 Ophelia, Pieniler. Kutsell, Diinlop, Columbia. 

 Crusader, American Lei: on am\ Pllerlm, Karly 

 ileliver>. Write for prices. 



Advance orders taken for Manetti stock. 



