The Rorists' Review 



Januabt 20, 1921 



LOS ANQELES. 



The Market. 



Business generally was a little quiet 

 last week in the retail trade, but the 

 wholesalers have had a trade at least up 

 to normal and in some cases better than 

 usual. While there is an abundance of 

 medium and poor grades of stock, first- 

 class flowers are not plentiful. Roses 

 have been scarce, but growers say the 

 scarcity will only be temporary and 

 that a good cut will soon be on. Sev- 

 eral light frosts have occurred and these 

 will have the effect of shortening the 

 outside stock, especially the softer 

 kinds. Greenhouse carnations are fine, 

 especially Ward, which is becoming 

 more and more of a favorite here with 

 the retailers. Orchids have been lately 

 more nearly equal to the demand, but the 

 demand has been checked somewhat by 

 the high prices now prevailing. Valley 

 is seen more frequently and the quality 

 is better. The heather now arriving is 

 fine and the demand is fairly good. Lo- 

 cally it is selling better than usual, but 

 some wholesalers say that the shipping 

 demand, especially in the east, is not so 

 good as usual. Bulbous stock is slow 

 in coming, but several varieties of nar- 

 cissus are shown. In plants cyclamens 

 are the principal offerings and they are 

 of fine quality. Azaleas are poor and 

 hardly worth the money asked for them. 

 A few early rhododendrons sold well, 

 but there were not enough to make 

 much of a showing. Ferns and palms 

 are plentiful and of good quality. The 

 greens of all kinds are in excellent con- 

 dition and in good supply. 

 Various Notes. 



Shipping is keeping up well with the 

 E. C. Amling Co. and, owing to the care- 

 ful system of wrapping, there have been 

 no complaints of frozen stock from 

 Utah, Texas and other cold sections. A 

 fine, deep blue statice is going out in 

 large quantities and Howard Amling 

 says he expects big supplies of S. sinu- 

 ata soon. This firm is handling the 

 large cut of bulbous stock from Charles 

 A. Brazee, of Wilmington, and the flow- 

 ers are arriving in good form. Mr. 

 Amling is looking forward to the visit 

 of C. J. Michelscn and Paul Weiss, of 

 Chicago, who are expected with their 

 wives for a visit. 



Gebhardt Prechtl made a flying busi- 

 ness trip to Santa Barbara recently. 



While W. Armacost & Co. reported 

 they were a little off crop with roses 

 last week, Mr. Armacost says it is only 

 temporary and that before St. Valen- 

 tine's day they will be in with a big 

 crop again. Those coming in are of ex- 

 cellent quality, but are not nearly 

 enough for the demand. Shipping is 

 keeping up well with this firm. 



The Alexandria Florist had the big 

 decorations for the formal opening of 

 the new Ambassador hotel here. Be- 

 sides all the room decorations, over 500 

 corsage bouquets and 300 centerpieces 

 were included in this order, which was 

 one of the most important the firm has 

 ever handled. 



Albert Goldenson reports funeral 



work keeping up well and business gen- 

 erally better than expectations. 



Fred R. Hills has decided to dissemi- 

 nate his new fern from his nursery here 

 and thus give the trade the benefit of 

 this excellent novelty at a price far be- 

 low that usually demanded for a high- 

 class fern. The name chosen, Hillsi, 

 will keep in mind the name of this ex- 

 cellent grower and good business man. 



Robert Newcomb, who has been stay- 

 ing with his family in Long Beach, 

 where he has purchased a fine house, is 

 again showing a fine line of novelty 

 baskets and other stock here. 



The force of the California Floral Co. 

 is kept busy all the time with large 

 shipments of fine, well packed stock. 



Friends in the trade were all glad to 

 see Henry W. Turner in the city last 

 week, looking fine and purchasing stock 

 for the Flower Shop at Santa Ana, 

 where he says business is extra brisk. 



The heather shipped and wholesaled 

 locally by Roy F. Wilcox & Co. last 

 week was of superb quality, both long 



and short stems being of perfect color 

 and flowered right to the tips. 



Douglas Fraser, of Pasadena, Cal., is 

 much better and is attending to busi- 

 ness again. He reports a big demand 

 for specialties in flower seeds. 



Howard & Smith report big business 

 in their nursery. Carload lots are be- 

 ing shipped to the east from here and a 

 magnificent showing is also made at the 

 retail store, at Ninth and Olive streets. 



H. n. R. 



F. Francis, of 1347 Henry street, has 

 opened a store at 2603 North Broadway, 

 to be conducted under the nahie of the 

 Francis Floral Co. He and his two sons 

 are proprietors. 



SAN FRANCISCO, CAL 



The Market. 

 A succession of cold, gloomy days, al- 

 ternating with rain, has had the result 

 of making outdoor stock scarce. Some 

 of the violets have been touched by 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



Packed Ri^rht Shipped Anywhere 



L. A. FLORAL CO. 



Th* Hoaae of Quality and Smrvic* 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Write for Special Pricea 



Famous Southern California 



VIOLETS 



For Long Distance Shipping 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Experienced Shippers In Sonthem California 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



WE NEVER MISS 



