30 



The Florists^ Review 



Januahy 27, 1921 



m 



Published every TliuisUay by 

 TiiK Fi.oKisTs' Pl'hi.ishino Co., 



500 SCO Caxtcn BullUlns, 



508 South Dearborn St., Chlcaffo. 



Tel., Wabash 8195. 



Registered cable address, 



Florvlow, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-ortice at Chi- 

 cago, III., under the Act of March 

 3.1879. 



Subscription price, $2.00 a year. 

 To Canada, $a.0O; to Euro|)e, $4.00. 



Advertising rates quoted on 

 request. Only strictly trade ad- 

 vertising accepted. 



^-•^•-r--^^^ ' • 'j-r'-'V^ 



RESULTS. 



We give them. You get them. 



We both have them. 



January 29 is McKinley day. You can 

 push pink carnations. 



Now conios the time the trade really 

 needs a national publicity campaign for 

 flowers. 



It is predicted by growers there will 

 be another shortage of carnation cuttings 

 this season. 



Are you making preparations to boost 

 this year's St. Valentine's day sales to 

 bigger figures than ever before? 



There are signs that the midwintei 

 shortage has passed the turning point. 

 It is time to push the selling of flowers. 



Collections seem to have improved 

 and everybody in the trade is breathing 

 more easily because of the better aspect 

 of business. 



Don't sell flowers on credit. Open 

 accommodation accounts with responsible 

 persons, but make it clear that monthly 

 payment is expected. 



Since he must have high prices for the 

 flowers he grows, the florist would like 

 more novelties to give the public a reason 

 for paying them without complaint. 



Justification for the organization di 

 the new National Flower Gro>vers' As- 

 sociation seems ample, judging by the 

 number of problems offered it to solve. 



Immigration recently has added con- 

 siderably to the supply of skilled l^or in 

 this trade. The new gardeners principal- 

 ly are available in the eastern district. 



If you owe a man a few cents, send 

 him postage stamps if you don 't want to 

 write a check ; it is bad form to make any- 

 one carry petty accounts month after 

 month. 



Many a florist business has grown and 

 prospered during the last two seasons in 

 spite of neglect and mismanagement. 

 Competition will be keener from now on 

 and demand may not be sufficient to in- 

 sure success. 



"Let me explain," said the shipper 

 who had held a check from November to 

 January without filling the order or 

 answering inquiries. But there is no 

 explanation possible; such treatment of 

 his customers puts any man outside the 

 pale. 



The raisers of roses, carnations and 

 chrysanthemums all have ample oppor- 

 tunity to fill much-felt wants, to the 

 profit of themselves and the trade in gen- 

 eral. 



There are many details in one's busi- 

 ness which may be employed for adver- 

 tising purposes. For instance, Fleisch- 

 man, New York, has the cable address, 

 ' ' Fragrance. ' ' 



The first tiling anyone starting in the 

 florists' business should do is to get 

 printed letterheads. The best houses do 

 not give wholesale prices to those whose 

 trade connection is not known or shown. 



Cuttings of Nebraska carnation are 

 in special request again this season. Rose 

 plants thrown out for replanting green- 

 house benches again are selling well. No 

 grower should follow the old-fashioned 

 method of putting such stock on the brush 

 pile. Advertise it in the Classified de- 

 partment. 



Members of Holland bulb exporting 

 firms complain that buyers cheerfully 

 agree to stated terms, and blithely disre- 

 gard them. Bulbs bought last season on 

 ninety days ' time are still unpaid for and 

 the suggestion of remissness is received 

 with astonishment — payment will be 

 made in the course of events, after East- 

 er, probably. 



One of The Review's problems is to 

 deal with the large number of petty 

 charges we are asked to make by occasion- 

 al advertisers. The man who sends a 

 small order and lets the bill stand unpaid 

 month after month is not a source of 

 profit. Where any seller opens an ac- 

 commodation account for trifling sums, 

 prompt payment of bills would be only 

 an expression of appreciation for the cour- 

 tesy. 



DELPHINIUM. 



Every year the delphinium, otherwise 

 known as perennial larkspur, is becom- 

 ing more popular as a cut flower and 

 every florist's establishment should 

 have a planting of this profitable and 

 useful species of plant. Not only is it 

 invaluable as a cut flower, but the 

 plants are also unsurpassed when used 

 in landscape plantings for their beauti- 

 ful range of colors and their untiring 

 efforts to remain in bloom throughout 

 the season. The culture of delphiniums 

 is simple indeed and they may 

 be planted any time. Even when they 

 are well advanced they can be trans- 

 planted and, with proper care, give good 

 results. They will grow and thrive in 

 any ordinary soil and are not sensitive 

 as regards position, giving fairly good 

 results in a shady location. However, 

 the painstaking grower will obtain 

 much better quality of flowers by giv- 

 ing them a top-dressing of well rotted 

 manure or bone meal, keeping the 

 ground well stirred and free from 

 weeds. Watering during the extremely 

 hot weather will also well repay the 

 grower. 



There are many different varieties of 

 delphinium and mention will be made 

 of the ones used most extensively in a 

 commercial way. Delphinium Bella- 

 donna stands foremost in its class 

 as having the unique distinction of 

 never being out of bloom from the 

 time it begins to flower in June until 

 stricken down with frost in fall. The 

 color of this grand cut flower variety 

 is all that one could ask for. It is a 

 beautiful turquoise or porcelain blue. 



Delphinium Gold Medal hybrids are 

 also standard cut flower varieties, but 

 not quite so fine in texture as Bella- 

 donna. However, the variety of colors 

 makes up for what they lack in delicacy, 

 the colors ranging in various shades of 

 blue, lavender and purple. Many of 

 them are variegated and are pretty in- 

 deed. Delphinium formosum and bella- 

 mosa are two varieties of practically 

 the same color, the bellamosa being a 

 stronger grower. Both these varieties 

 are dark blue and are used as cut flow- 

 ers, making a beautiful contrast when 

 combined with the two varieties just 

 mentioned. Thomas J. Murphy. 



AMERICAN ROSE SOCIETY. 



Plant Registrations. 



The following varieties of roses have 

 been offered- by Fred H. Lemon & Co., 

 Richmond, Ind., for registration in the 

 American Rose Society: 



MISS AMELIA GCDEJ— Class, hybrid tea forc- 

 ing; parentage of rose, Columbia x Sunburst. 

 Description: Habit of plant, vigorous, upright; 

 churacter of foliuge, handsome dark green; free- 

 dom of growth and hardiness, grows freely, 

 hardiness not tested; flower, medium size; color, 

 deep yellow center shading to cream; form, outer 

 petals reflexing; fragrance and bud, moderate 

 fragrance, long pointed bud; petalnge, thlrty-flve 

 to forty; freedom of bloom and lasting quality, 

 free, good keeper. The rose Is similar to Sun- 

 burst, but is different In free winter blooming 

 habit and is superior for the following reason: 

 Smaller bud, making it ideal for basket and 

 corsage work. 



ANGELUS — Class, hybrid tea forcing rose; 

 parentage of rose, Columbia x Ophelia. Descrip- 

 tion: Habit of plant, vigorous, upright; char- 

 acter of foliage, dark green, free from disease; 

 freedom of growth and hardiness, free, hardiness 

 not tested; flower, large and full; color, white, 

 cream tint at center; form, similar to Premier 

 but higher center; fragrance, moderate; petal- 

 age, forty to fifty; freedom of bloom and lasting 

 quality, free, good keeper. The rose Is similar 

 to Kaiserin Augusta Victoria, but is different 

 in being more double, and superior for the fol- 

 lowing reasons: Blooms in winter, keeps longer 

 after cutting: think it will ship better. 



ROTAHIAN— Class, hybrid tea forcing; par- 

 entage of rose, Ophelia, pollen parent not known. 

 Description: Habit of plant, vigorous, upright: 

 character of foliage, dark green, red tips; free- 

 dom of growth and hardiness, free grower, hardi- 

 ness not tested; flower, large and full; color, 

 briglit cherry; form, full high center, reflexing 

 outer petals; fragrance and bud. moderate fra- 

 grance, long bud; petalage, thirty-five to forty; 

 freedom of bloom and lasting quality, free, keeps 

 well. The rose is similar to Frank Dunlop, 

 but is different in habit of growth and brighter 

 color, and superior for the following reasons: 

 Free from mildew, strong stems, color will not 

 turn blue. 



If no objection to such registration is 

 filed with the secretary of the society 

 within three weeks after this publica- 

 tion, the registration will become per- 

 manent. 



The following request has been re- 

 ceived from Edward Towill, Roslyn, Pa., 

 for registration of a rose, and this has 

 been approved by the rose registration 

 committee. Unless objections are re- 

 ceived within three weeks from the date 

 of this publication, the resolution will 

 be permanently adopted. 



AMERICAN legion— Class, hybrid tea; par- 

 entage of rose, cross between seedlings of Milady 

 and Hadley. Description: Habit of plant, 

 quick growth, not subject to mildew; character of 

 foliage, fine reddish green, glossy, large foliage: 

 freedom of growth and hardiness, free, hardy; 

 flower, large flower, globular bud, profuse; color, 

 cerise; fragrance and bud, sweet fragrance, 

 well shaped globular bud; petalage, average! 

 from forty-two to forty-eight petals per flower; 

 freedom of bloom and lasting quality, free, good. 

 The rose is similar to American Beauty in Its 

 imposingness, but Is different In shade of flower, 

 form and foliage, and superior for the follow- 

 ing reasons: It is a profuse bloomer and the 

 color is one shade throughout, which makes it 

 stand out in a class of its own; also has clean 

 foliage. 



John C. Wister, Sec. V 



BRIEF A1TSWER& 



P. E. H., O. — Leaf cuttings, in spring. 

 M. O. E., Ariz. — Ligustrum ovali> 

 folium. 



