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The Florists' Review 



jANUAaV 27, 1021 



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CorvalUs, Ore. — T. H. Wellsher haa 

 gone out of the florists' business and E. 

 A. Gumming has taken over his estab- 

 lishment here. 



LOS ANGELES. 



The Market. 



Wholesalers seem to have a little the 

 edge on the retailers in business this 

 week. With the exception of a few large 

 decorations, the retailers say things 

 are a little quiet and funeral work has 

 dropped off somewhat. Out-of-town 

 shipments, on the other hand, keep up 

 well and on certain varieties of stock 

 there has been considerable shortage. 

 This applies particularly to roses, though 

 the growers say that with the lengthen- 

 ing days this condition will soon pass. 

 Carnations are good and unusually plen- 

 tiful for this time of year. Heather 

 is now arriving in first-rate order and 

 the demand is continuous and brisk, 

 both for shipping and local use. The 

 coloring and size of the blooms are so 

 much better at this time that it attracts 

 attention, while its lasting and shipping 

 qualities are groat. 



A fairly good supjdy of valley is now 

 in and moves well. Many of the smaller 

 outdoor flowers, such as yellow daisies, 

 are short now, but with the longer days 

 the supply will be m«re adequate. A 

 rainfall of nearly three inches has 

 proved a great blessing, not only to 

 the flower growers, but to the country 

 generally. This brings the rainfall in 

 this section up to above last year's 

 figure, although it is still below the 

 average. Unless colder weather sets 

 in, outdoor flowers will soon be abun- 

 dant and good. In greens the principal 

 shortage is in maidenhair, which is in 

 big demand and will be for some time. 

 Good cyclamens, a few azaleas and rho- 

 dodendrons and good ferns are the prin- 

 cipal pot plant offerings. 



Various Notes. 



R. G. Fraser & Son have growing in 

 their trial grounds, at I'asadena, a won- 

 derful strain of winter-flowering Orange 

 King calendulas. The blooms measure 

 from three and one-half to four and one- 

 half inches across, are quite double and 

 borne on steins eighteen inches long. The 

 winter-flowering stocks, too, are excel- 

 lent. 



Clarence Aldrich, foreman for 11. >>. 

 Gage Co., at Montebello, has the sym- 

 pathy of many friends in the death of 

 his father, which occurred recently. 



A. Mauff, of the Mauff Floral Co.. 

 Denver, Colo., was in the city last week 

 arranging and attending the funeral of 

 his mother. 



H. N. Gage Co., as usual, brought in 

 the first daffodils of the season from out- 

 side. Mr. Gage is going to plant a con- 

 siderable portion of his Rivera place 

 to citrus fruit and he says this planting 

 of an orange orchard is one of the things 

 he has looked forward to since his young 

 days at Riverside. Everyone will wish 

 him the best of luck with it. 



A more or less hasty visit to Alois P. 

 Frey's new establishment in the San 

 Fernando valley was a surprise and 



"You have no idea how many inquiries we 

 have had in response to our 1-inch ad 

 vertisement. The InaQiiies are from every 

 district in the United States, indicating 

 that The Review is read from cover to cover." 

 LOS ROBLES CO., 



Per A. 0. Lincoln, 

 January 19, 192L Santa Cruz, Ca\ 



both he and Mrs. Frey are to be con- 

 gratulated on the wonderful progress 

 they have made in so short a time to- 

 wards a pleasant home and a big busi- 

 ness. Mr. Frey's biggest plantings, of 

 course, are of his own raised hybrid 

 frcesias and on a portion of his 10-acre 

 holding he has about 4,000,000 bulbs 

 planted. The two most important va- 

 rieties this season are the pink, or Per- 

 shing, and the violet, or Viola. Of these, 

 which have all been grown from the 

 original seedling bulbs, there are, rough- 

 ly speaking, 500,000 of each and the 

 growtli they are all making gives prom- 

 ise of a wonderful display of bloom and 

 eventually an immense crop of bulbs. 



Besides the pansies, there are about 

 80,000 Iris tingitana that look quite 

 promising for cut flowers. Large plant- 

 ings of Godfrey callas were also seen 

 and the soil apparently suits this variety 

 well. An overhead sprinkling system 

 has been installed and, as the property 

 is within the area supplied by the fa- 

 mous Owens river aqueduct, there need 

 be no fear of drought. A beautiful home 

 has been built, some large old olive 

 trees, which were on the land when Mr. 

 Frey bought it, having been retained 

 to provide shelter and shade. The land- 

 scape work will have Mr. Frey's per- 

 sonal attention and he has already be- 

 gun the construction of a rock and 

 water garden, which will add to the 

 natural beauty of the place. 



Roy F. Wilcox & Co. are cutting mag- 

 nificent sprays of heather now and their 

 large stock enables them to fill all orders. 

 A little card bearing a verse written by 

 Harry Lauder is tagged on each bunch. 

 This is good merchandising, as the qual- 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



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 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



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