m 



The Florists^ RevicW^ 



January 27. 1821 



NEW FERN 



NEPHROLEPIS 

 HILLSI 



This Is the most dlslnct commercial novelty in many years. 

 It originated in our nursery, as a sport from Teddy, Jr., but, 

 as will be seen by the illustration, it is of an entirely different 

 character to the parent, of stronger growth and a mo^t re- 

 markable variety. It is beautifully serrated, producing fine 

 fronds, and of excellent habit, being readily salable in large 

 or small plants. A point that will appeal to the grower is that 

 it thrives well under adverse conditions, making a line growth 

 under the benches on which other plants are growing, thus 

 saving room at all times. It has been thoroughly tested 

 out, both in our greenhouses and under lath, and we have no 

 hesitation in recommending it as the best of the Nephrolepis 

 sports to date. It will eventually become as popular as the 

 Boston and, having worked up a large stock, we are offering 

 it direct to the trade at a very low price for such a valuable 

 novelty. Strougr, healthy plants in 5-inch pots, 99.00 per dozen. 

 Smaller stock will be offered in April. 



Oood, hardy assorted Boston, Boosevelt and Starrisll, 4-inch, 

 pot-'boand, ready to ship, $25.00 per lOO. From beds, ready 

 for 5-inch pots, $20.00 per 100. Plus 10% for boxing. 



Finished stock from 5-inch to 10-inch always on hand in 

 quantity. 



HILL'S NURSERY, ^::^:L... Los Angeles, Cal. 



ZINNIA 



Fraser's Dahlia-Flowered 

 Zinnia 



Has all the Dahlia colorinirB. Incladin? 

 shades unknown to Zinnias heretofore. 

 The exact size of the famoas show 

 dahlia, blossoms being from 6 to 8 inches 

 in diameter. 



Trade packet, $1.00 



ASPARAGUS 



Agpara(ru8Spreng:eri--(AbBolutely 1921 crop, 

 DOW in the picking). Plump seed, guaranteea 

 togrrow. Hand picked. lOOO seeds. $1.00. 



ASTERS 



Aspararus Lonidfoliug. We have completely 

 tested this and find that c< 



to be a winner. Shoots very , 



feet in height. Wonderful for fresco decoration 



s and find that commercially it is going 

 ~" " " 2t< 



R. G. FRASER & SON, 



sturdy, from 2 to 3 



_, r fresco decoration 



and charming in bouquets. 100 seeds, $1.00. 



California .Seed and 

 Bulb Growers 



Paudena, California 



ASTERS— (American Beauty). This is one Aster 

 that can be grown both in early spring and in late fall. 

 It is, therefore, the peer of Asters for the florist. 

 Offered in old rose, September pink, purple, lavender 

 and mixed. Trade packet, 50c. 



ASTERS~(Fraser'8 California Cregro). Very fluffy 

 and borne on unusually strong stem. You have always 

 had visions of such an aster. We are cfFering it in rosa, 

 pink, white, blue, lavender and mixed. Trade 

 packet. .'SOc. 



stores, otherwise tlioro would lio a no- 

 ticeable scarcity of stock. Until this 

 afternoon, the whole week has been a 

 series of storms with heavy rains. Be- 

 fore this, there were several days of cold 

 and nipping winds. As a result, outdoor 

 stock has been scarce. Violets have 

 been picked in heavy rain, which has 

 bruised them to some extent, so there 

 have not been enough violets to go 

 around and most of the shippers are 

 behind in their orders. Two or three 

 fine days, however, will remedy this, as 

 there are plenty of good violets which 

 only need genial weather to make them 

 of excellent shipping quality. 



The market is abundantly supplied 

 with white freesias, grown under glass. 

 Short and medium-stemmed roses arc 

 scarce, but there is a good .supply of 

 long-stemmed roses. Carnations are 

 helping well to tide over the shortage, 

 but there are barely enough for the 

 local demand. Outdoor stock is scarce, 

 as a result of the weather conditions. 

 Even njarigolds are hard to get. Acacias 

 and other sprays are in the market, 

 though somewhat the worse for the 

 weather. 



Orchids are plentiful and good; so 

 florists who cater to the higher class of 

 customers have been showing orchids in 

 great profusion. There is enough valley 

 to go around. Potted azaleas, tulips, daf- 

 fodils, hyacinths, etc., arc being bought 

 extensively by the retailers for window- 

 dressing, as well as to cater to the pre- 

 vailing demand for potted plants. Most 

 of the retail florists state that stock is 

 scarce and hard to get, but they are 

 unanimous in declaring that a few fine 

 days will change all this. 



Various Notes. 



A large delegation from the Ketail 

 Florists' Association, of San Francisco, 

 attended the luncheon of the Better 

 Business Bureau of the San Francisco 

 Advertising Club, held January 18 at the 

 Palace hotel. Among those present 

 were Mrs. Darbeo, Mrs. Williams, 

 Messrs. Angelo Rossi, Victor L. Podesta, 



VIOLETS 



Mums, Pompons, Roses, Carnations, Dried 

 Strawflowers and all kinds of Greens 



BEST QUALITIES EVER 



Growers' Cut Flower Company 



WHOLESALE GROWERS AND SHIPPERS 



55 St. Anne St. (^"c'r^?") San Francisco, Calif. 



CALIFORPflA 

 FIELD-GROWN 



TWO 

 VARIETIES 



POINSETTIA STOCK PLANTS 



fS?x^i1aiTXe^^°i''&;'^°;i,r,•. $l8.00,$25.00and$30.00 per 100 



DATTT T>CW%^ 1226 Hayworth AvCm LOS ANGELES, CALIFORNIA 



* ^^*-' ■-• *-'V.*«^»-'» Largest grower of Cfui Poinsettias and Stock Plants. 



LOS ROBLES CO. 



FLOWER BU IB . m^ . . SAN TA CBUZ.- 

 » SPECI«LISTSpifP|i|^*<WBW CailFORNIA 



Burbank's Thornless Blackberry 



Rooted tips. $1.50 doz.; $10.00 per 100, 



Himalaya Blackberry Tips 



Rooted tips. $S.0O per 100; $30.00 per 1000. 

 Gladioli, Surplus List on reque.-t. 



B. M. Joseph, P. Vincent Matraia, Sec- 

 retary Tjynch, of the Florists' Associa- 

 tion, Fred .lacger, Jr., Charles W. 

 Brown, Fred Bertrand and Jack Kilroy. 

 .\ special meeting of the association 

 was held January lit, when the question 

 of affiliating the association with the 

 Better Business Bureau was considered. 

 The bureau is generally credited with 

 having done much to purify advertising 

 in San Francisco. It takes prompt ac- 



tion wlierever cases of misleading ad- 

 vertising are brought to its attention. 

 Angelo Rossi, of Pelicano, Rossi & Co., 

 has been reelected president of the 

 downtown association. Mr. Rossi, who 

 is treasurer of the Retail Florists' As- 

 sociation, is also a director of the Bet- 

 ter Business Bureau. 



P. Vincent Matraia, of the Art Floral 

 Co., has returned from his annual vaca- 

 tion, which he spent in Los Angeles. 



