160 



The Rorists^ Review 



Januarx 27, 1021 



L. A. Noe Remodels 



The Heating On 



His Rose Range 



L. A. Noe himself, who is ably assisted 

 ill his work by his foreman, Allen Uoty 



THE uaiiic of Noe is sjuouyinously Identified with tlie 

 growing pf rosos in the State of New Jersey. Mr, L. M. 

 Noi' was bne of the pioneer growers and practically 

 IntrcKluced the growing of American Beauties, and for many 

 years was noted for the exceedingly fine quality of the 

 flowers produced. 



Mr. Noe started the business some 45 years ago, couiinenc- 

 Ing with one liouse 20' wide x 200' long. As the business 

 Increa.sed. other liouses were added, each liouse l>cing heated 

 from a st'iiarate boiler. In the course of time. :>4 houses 

 were built, each heated as a separate unit. 



You can imagine the prohlein which Mr. L. A. Noe, (known 

 to his friends as l.ou) liad to face In obtaining anthracite 

 fuel of a size which he could burn In his small boilers ; but 

 Lou Noe is a worthy son of his father, and took hold of the 

 problem in a big way. He saw the proper tiling to do was 

 to put in a central heating jilant, and heat all of his ;{(i 

 houses from one central station. 



On request of Mr. Noe, we furnished him with a proposal, 

 which on figuring the cost we were almost afraid to present, 

 as at that time, the cost seeiiusl so much out of proportion 

 to pre-war days, that it seemed almost foolish to ask any- 

 one to see the reason for it. 'I'his matter, however, did not 

 phase L. A. Noe, as he saw it was tlie logical thing to do. 

 and when a wise business iiinii decides what is logical, he 

 goes ahead and does it. irrespective of any and every 

 obstacle. 



When you consider that the former 34 boilers are now re- 

 placed by only 3, the numerous boiler cellars and chimneys 

 now replaced by one, and alKwe all, that the cheapest grade 

 of fuel which Is on the market can be burned under the 

 new boilers, It can readily be seen that Mr. Noe made no 

 mistake. 



Everyone knows the price and difficulty In obtaining anthra- 

 cite fuel from pea size to furnace. Mr. Noe has now no 

 use for fuel of this grade, as he is e<iuippe«l to use No. 1 or 

 No. 2 buckwheat, or soft coal, whichever is obtainable. 



Now a word as to rebuilding. 



As many of Mr. Noe's houses have been in use for over 20 

 years, it naturally follows that some of them have to be re- 

 built. He has, for some time, been laying his plans for 

 solving this problem. As a start, where there were three 

 20-foot houses, there is now one wide house. 



The sensible and far-seeing business man would say that 

 this policy Is the only practical policy to follow, if the name 

 of Noe is to remain as a leader in the production of roses. 

 lUght now. when the dIfiJculty of obtaining fuel and the 

 scarcity of lal)or is so fresh In your minds, is the time for 

 all those In similar position to give consideration to these 

 facts. 



We are in a position to make surveys and submit plans at 

 any time requested. We go anywhere for business or to 

 talk business. 



HitcKings^CLmpany 



General Office* and Factory, ELIZABETH, N. J. 



NEW YORK 

 1170 Broadway 



BOSTON-9 

 294 Washington Street 



Olimpse in power plant, showing the three 

 175 horse power Hitchinss Tubular Boilers. 



An electric hoist brin(;s the ashes up. A 

 one man job, instead of two or three. 



