NOTIHBSB 11, 1920 



The Florists^ Review 



25 



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HOW CHICAGO DID IT 



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CHICAGO HAS BIO WEEK. ^ 



Staged by Allied Florists. 



As a means of educating the public 

 in regard to flowers, the "Say It with 

 Flowers "week which started in Chicago 

 Saturday, November 6, has proved a 

 marked success. Newspapers have been 

 printing feature stories concerning the 

 various doings of the days of "Say It 

 with Flowers" week; ten leading the- 

 aters held "Say It with Flowers" 

 nights; popular actresses sang the "Say 

 It with Flowers" song; in many 

 churches mention was made, November 

 7, of the proposed gifts of flowers to 

 soldiers and sailors and other inmates of 

 hospitals, and, last but not least, the 

 man in the street is talking about "Say 

 It with Flowers" week. 



The big week opened November 6 at 

 the Chicago-Illinois football game at 

 Stagg Field. An aeroplane with "Say 

 It with Flowers" painted on its wings, 

 swooped down and bombarded the 40,- 

 000 people witnessing the game with 

 flowers. Tied to each flower was a card 

 informing the recipient that it was 

 "Say It with Flowers" week. 



Events of the Week. 



More aeroplane events were on sched- 

 ule for Monday, November 8, including 

 a flight over the loop, dropping carna- 

 tion buds with cards attached. On this 

 day, also, all the newspaper editors were 

 presented with bouquets. The direct, or 

 indirect, result was that the newspapers 

 all printed stories with large headlines. 

 The loop had been "Bombed with 

 Buds," and all Chicago heard of it. 



The hospitals of Chicago and vicinity 

 received over 3,000 bunches of flowers 

 Tuesday, November 9. These were dis- 

 tributed to the various wards and every 

 patient received a bunch. That they 

 were appreciated goes without saying, 

 and by some this was considered one 

 of the biggest events of the week. 



At the weekly luncheon of the Chi- 

 cago Association of Commerce, Wednes- 

 day, November 10, flowers were placed 

 on every table. These were accompa- 

 nied by small folders explaining the 

 meaning of the week, which was re- 

 ferred to at the luncheon. 



Retail Store Displays. 



A feature of the week was the flower 

 shows held in all the retail stores in the 

 city. Some of these were fine exhibi- 

 tions and attracted much attention. 

 The directors in charge of the arrange- 

 ments organized a special competition 

 for those wishing to enter their exhibi- 

 tions, and about fifty florists entered. 

 The prize-winners were: George Wien- 

 hoeber. first; Bohannon Floral Co., sec- 

 ond; H. N. Bruns, third. Honorable 

 mention was given the Rogers Park 

 Floral Co., Linea Florist, John Mangel, 

 A. M. Pauliss and C. A. Samuelson. 



Wednesday evening, November 10, 

 was "Say It with Flowers" night on 

 Chicago's "Great White Way." More 

 than ten large theaters put on special 

 features and advertised a "Say It with 



Flowers" night. These theaters were 

 decorated with flowers gratis by the 

 florists. The feature in one theater was 

 Constance Penny, who, in a special cos- 

 tume, danced a ' ' Say It with Flowers ' ' 

 dance, an interpretation of the song, 

 which she later sang. Some large dance 

 halls featured this night as flower night, 

 as well. 



Soldiers Remembered. 



Armistice day saw a bunch of flowers 

 presented to every wounded or sick 

 soldier or sailor in Chicago. This im- 

 mense task was undertaken by the 

 American Red Cross, and due to their 

 excellent organization there was prac- 

 tically no hitch in the plan. Both army 

 and navy hospitals were visited and 

 Red Cross nurses and soldiers saw that 

 every hero was remembered. Effort 

 was made to commemorate this event 

 by having every citizen wear a flower 

 in memory of "the boys who never 

 came back. ' ' 



The directors of the Allied Florists' 

 Association arranged with the Visiting 

 Nurses' Association, which cares for 

 several hundred patients, crippled chil- 

 dren, old people and others who are too 

 poor to go to the hospitals, that Friday, 

 November 12, all these poor people 

 should be visited by members of the 

 nurses' association aid individually pre- 

 sented with flowers. 



Florists' Club Dance. 



The last big feature planned for the 

 week is a dance, Friday night, Novem- 

 ber 12, planned at the meeting of the 

 Chicago Florists' Club just a week be- 

 fore. It is to be held in the Colonial ball- 

 room of the Hotel Randolph, which is to 

 be profusely decorated for the occasion. 

 Florists, their ladies and their friends 

 are to be the only guests. Over 275 

 tickets had been sold by the opening of 

 the week. The committee in charge of 

 the arrangements of the dance is com- 

 posed of T. E. Waters, A. T. Pyfer, Paul 





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^^■^iL OPENING 



of CHICAGO'S 



BIG 



FLOWER SHOW 



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Several hundred 

 Flower Shops 



thruout city smd subtirbs throw 

 open their doors to the public 

 with a generous welcome and a 

 cordial invitation to visit their 

 gprgeoua displays of prize-win- 

 ning flowers. The choicest 

 ▼arieties from the world's 

 greatest flower growing center 

 — Chicago, win be exhibited. 



Tkia it 



ALUEs FLORISTS' AssoaATioN OP nxiNora 



Chicago Florists' Announcement of their Big Week in Local Newspapers. 



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