NOVBMBBK 11, 1020 



The Florists^ Review 



67 



:: - Th > florists whole cards appMO* on fho paces earrytnc tills bead* are pfepaied to ftU orders. 

 .. — ftrom otiker florists for local d^Tc nr en tbe nsiial basts. 



Part This Week— See Pages 63 and 64 



FOREIGN SECTION 



C. ENGELMANN 



Member Amerieao Florists' Telegraph Delivery 



Association. 



Life Member 8. A. P. 



Member American Carnation Society. 



Member New Yoric Florists' Qnb. 



Orders for England, Scotland and 



Ireland taken care of by 



C. ENOELMANN, Florist, Saffron 



Walden, Essex. ENGLAND. 



Cables: EMKelmann, Saffronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENOELMANN, Etablissement Hor- 



ticole "Carnation," Salnt-Laurent-du- 



Var, near Nice. FRANCE. 



CaUea: Carnation, Saint-Laorent-da-Var 



(2 words only) 



Liverpool, England 



DINGLEYS. Ltd.. Florists 



SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



OINGLEYS, Ltd., Florists 



SCOTLAND 



SEND YOUR 

 ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F, T. D, 



season to see if larger produetion (in 

 the face of the publicity flowers are 

 getting) is not absolutely necessary. It 

 is true that there is another alternative, 

 but "breathes there a man with soul so 

 dead ' ' who would take advantage of it, 

 and that is to cut out publicity and let 

 the industry stand where it is today. 

 Why, such a procedure would be like 

 selling your birthright! There is just 

 one course for the florist to pursue. I 

 think it was Orover Cleveland who said, 

 "It's a condition we are facing, not a 

 theory." Meet this condition like the 

 men that you are. There is no doubt in 

 the minds of any of us that publicity 

 creates a demand for flowers. It is too 

 late this season to increase the supply, 

 but watch the demand this winter and 

 meet it as best you can, and prepare for 

 an increased supply next season. 



Ample Supply Only Bemedy. 



The tone of this article may convey 

 the impression that, if there is an ab- 

 normal demand this winter, it might be 

 a good thing to slow down on publicity. 

 This is the very time when you want to 

 increase it. Let me cite an instance. 

 During the late war, when the govern- 

 ment took over the entire output of 

 Bull Durham smoking tobacco and not 

 a bag of it could be obtained in this 

 country, the publicity bureau of the to- 

 bacco company worked overtime keep- 

 ing it before the public. Had they closed 

 down this department of their business, 



:^^.^ 



^i:^-. 



(5) 



A Tearing Thanksgiving 



AS TOLD BY JIMMY 



The Hybeinian Hybrid 



Jimmy got confidential the other day about his first pair of 

 pants, which he^was allowed to wear for the first time on 

 a Thanksgiving Day. 



His mother cautioned'him not to go out and play in them, 

 but he "forgot," and in a game of hide-and-seek caught 

 those wonderful pants on a nail and tore them badly. One 

 of the girls, taking pity on Jimmy, sewed up the tear as best 

 she could, with Jimmy in the rants. 



It was so good a job that his mother never noticed it until 

 at night when he came to take them off; it developed that 

 pants and underwear were sewed together. 



Jimmy said his mother promptly gave him something 

 hotter than Jamaica ginger, administered with a slipper 

 properly placed. 



Jimmy said that ended his "trying to get away with 

 things;" that ever since if he is in wrong he makes a clean 

 breast of it. Have a notion that's one of the reasons why 

 so many like to have him wait on them . 



Whenever I hear of an F. T. D. member having "substi- 

 tuted" stock and tried to get away with it without saying 

 a word, can't help but wish he had torn his first pair of 

 pants and learned Jimmy's lesson early in life. 



New York's 

 Favorite Flower Shop 



F^th Avenue at 58th Street 



it would have been a case of beginning 

 all over, and years of hard work would 

 have been lost. As it was, as soon as 

 they had been released by the govern- 

 ment they were ready to go on the mar- 

 ket, practically where they had left off. 



Take the present condition of the 

 flower markets all over the country, with 

 weather conditions as they are. In many 

 of them outdoor stock is still to con- 

 tend with and advance and midseason 

 crops of chrysanthemums are forced 



