NovEMnEii 18, 1020 



The Florists^ Review 



23 



Opening Day in the Big Conservatory of the North Side Store of Schiller the Floristt Chicago. 



are extra. Tliia man says tliat lie has 

 110 trciulili' and at these lij^iires it jiays. 



Tate! 



PENN'S THANKSGIVING AD. 



Thanksgiving); day has a stronger ap- 

 peal in Now PJnglaiul than in any other 

 part of the United States, for not far 

 from Boston was the first Thanksgiv- 

 ing day celebrated, 299 years ago next 

 Thursday. Perliaps there is more senti- 

 ment attached to the holiday in that 

 section on that account and perhaps, 

 as a consequence, more Uowers are sold 

 there for tlie day than are sold else- 

 where. Or fterhaps the sale of flowers 

 at Thanksgiving is the result of force- 

 ful advertising, in quality and quantity, 

 bj' florists there. 



An exanijile of it is re])roduceil on page 

 22, that of I'enn the Florist. This ad- 

 vertisement is being run in the Hus- 

 ton news]iapers this month. The sjiacc 

 devoted to Thanksgiving day advertis- 

 ing by I'enn is greater tliis year than 

 ever before. The day has been a good 

 0110 from a florist's jxiint of view in 

 past years, but Henry I'enn thinks it 

 mav be made a better one. 



SCHILLER HOLDS OPENING. 



I'Tiday and Saturday, .N'oveinln r 12 

 and 1.'^, the big conscrxatory just inm- 

 ]ileted at the north side sturc of Scliiller 



the Florist, at liroadw.iy and ]\eiuii\orc 

 avenue, Chicago, was formally o|MJiled 

 to the jiublic. The occasion wax' niade 

 a notable one in the busy Wilsoi/ avenue 

 district. An orchestra played during 

 the afternoons and evenings and re- 

 freshments were served to visitors. 

 Fach fair guest was presented with a 

 bunch of violets to wear. 



The conservatory, which fills the 

 sjiace formerly occupied by the green- 

 houses, between the flower store on the 

 acute-angled corner and tlie neighbor- 

 ing building, was constructed by the 

 AiiK^rican Greenhduso Mfg. Co. At the 

 same time, the store was altered to 

 make some impro\ements. The total 

 cost was in the neighborhood of $.30,000, 

 according to General Manager George 

 Asinus. 



Fur the oi)ening the store was filled 

 with a big (lis]il;iy of fine cut blooms, 

 including nc)t only all the staple lines 

 liiit also some no\elties to interest vis- 

 iturs. ill the conservatory was an ex- 

 cfodiiijrly extensive array of chrysan- 

 IliciiHun ;ind foliage ]ilants of all de- 

 scriptions, for the structure requires a 

 large outlay to fill its ample ]>ropor- 

 t ions. 



The conservatory covers an odd- 

 shapeil ]iiece of ground, about fifty feet 

 wide at oiK^ end and eighty feet ,'it the 

 other. Since the ends are not ]);irallel, 

 the length of the grci'iihouse is sixty 



feet on Broadway and ninety live feet 

 on Kenmore. The problem of coxering 

 this odd piece of ground was s(dvi'd by 

 making a double-(lecked greenhouse, 

 with it portion of the roof flat and a 

 smaller greenhouse erected on top of 

 this flat ]iortion. The sides of the 

 house are twelve feet in height, and 

 from the ground to the peak of the roof 

 is thirty-two feet. Eight main columns 

 supiiort the center and seven columns 

 sujijiort the sides between the center 

 and the wall. The building has a red 

 cement floor. It is heated by hot water. 

 The liroadway side is of jilate glass and 

 the roof is n;-incli ribbed glass. A large 

 ]ilate glass jiartition dividi's the store 

 from the greenhouse and allows a view 

 frfini end to end of 120 feet. It is 

 ]ilannrd to further beautify the con- 

 servatory with rockwork, waterfalls, 

 fountains and bird catres. 



FUNERAL DELIVERY VIA AIR. 



To make haste in the drlivery of 

 flowers to Marseilles, Til., for the mili- 

 tary funeral of Private George Adlcr, 

 who died in Luxemburg in the fall of 

 1918. W. II. Lohr, at Ottawa, 111., .ii 

 gaged an ai'^roidaiie to take himself and 

 several large bouquets to tlit> funer;il. 

 Chrysanthemums were dropjied from the 

 jjlane along the pathway vi the funeral 

 and on the grave. 



