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NOVBMBER 18, 1920 



The Florists' Review 



35 



NEW YOBK. 



The Market. 

 A slight improvement was noticeable 

 in the cut flower market last week, sup- 

 ply and demand coming more nearly to- 

 gether by the close of the week. This 

 condition was more apparent Saturday, 

 November 13, when arrivals cleaned up 

 better than for many days. Violets on 

 that day were interesting subjects, ow- 

 ing to an expected demand incident to 

 the Yale-Princeton football game, which 

 always brings a call for these flowers. 

 The supply was not large; consequently 

 the business was not heavy, and the 

 range of prices was on the quite satis- 

 factory basis of $1.50 to $2 per hun- 

 dred. Had it not been for the warm 

 weather experienced of late, which 

 shortened the picking, such prices would 

 hardly have been possible. 



Chrysanthemums continue to domi- 

 nate the market. The late varieties are 

 pretty nearly all in and, with the mid- 

 seasons not yet out, arrivals are heavy 

 and accumulations present clearance 

 difficulties. A killing frost has de- 

 stroyed all outside flowers, and this con- 

 dition will favor the movement of chrys- 

 anthemums from now on; in fact, Mon- 

 day, November 15, the demand for these 

 flowers was stimulated and $9 per dozen 

 was obtainable for the best of the com- 

 mercial varieties, althougli plenty of 

 flowers good in quality were to be had 

 for much less. Singles and pompons are 

 also stronger in price, due to lighter 

 shipments. 



Koses are in good supply and meet 

 a somewhat better demand at stronger 

 prices. American Beauty is not par- 

 ticularly plentiful and moves within a 

 price range of $50 to $75 per hundred 

 for the best of the special grades. 

 Hybrid teas are in about normal supply 

 for the season, and prices are settling 

 to something like a normal range on 

 account of quality, which is good. The 

 price range Monday was about $2 to $20 

 per hundred, with one or two varieties 

 exceeding the top mark, Francis Scott 

 Key coming into the American Beauty 

 class. 



There is little change in the carnation 

 situation, except as to quality, which 

 has improved a trifle and is likely to im- 

 prove from now on. Much short- 

 stemmed stock is arriving, a condition 

 due, no doubt^ to a generally late bench- 

 ing necessitated by labor shortage. 



Cattleyas are in fairly good supply 

 and are meeting with a better demand, 

 their movement being within a range of 

 $75 to $150 per hundred, the latter price 

 including hybrids. Cypripediums con- 

 tinue to arrive in limited quantity. 



The supply of Easter lilies is short 

 and prices have moved up, with a de- 

 mand that just about takes care of ar- 

 rivals. Lily of the valley is in only 

 moderate supply. White bouvardia sells 

 fairly well at 25 to 50 cents per bunch. 

 The supply of Paper White narcissi is 

 increasing and moves slowly at 50 cents 

 per bunch. Arrivals of sweet peas are 

 larger and are moved freely. 



The supply of miscellaneous flowers is 

 lighter and includes mainly snapdragons, 

 calendulas, pansies and callas. 



Various Notes. 



Monday, November 15, saw the open- 

 ing of the social season, which this year 

 is full of promise for the florists. The 

 horse show opened in the morning, for 

 a week's run, and a large list of func- 



tions in connection with it, including 

 many luncheons and dinners, furnishes 

 a good prospect for business during the 

 week. The interior of the huge Madison 

 Square Garden, where the show is held, 

 has been transformed into a replica of 

 an English village on a fete day, the 

 boxes decorated with plants and flowers 

 so as to harmonize with the general 

 decorative design. H. H. Burns had the 

 contract for the decorations. The open- 

 ing of the opera season at the Metro- 

 politan Opera House took place Monday 

 evening, November 15. A 'number of 

 balls are to take place within the next 

 two weeks, the largest of which will be 

 the Midshipmen's ball, to be held at the 

 Hotel Commodore, following the Army- 

 Navy football game, Saturday evening, 

 November 27, at which will be present 

 members of both houses of Congress, the 

 diplomatic corps, the cabinet, and 

 officers of the army and navy. The 

 much heralded "Venetian ball" is to 

 take place at the Ritz-Carleton Novem- 

 ber 23. An important charity ball, at 

 the Hotel Plaza, was the prominent so- 



TaVERY now and then a weU^^ 

 1*9 pleased reader speaks the word 

 which is the means of bringing a 

 new advertiser to 



Such iriendly assistance is thoroughly 

 appreciated. 



Give us the name oi anyone from 

 whom you are buying, not an adver- 

 tiser. "We especially wish to interest 

 those selling articles of florisfs use 

 not at present advertised. 



FLORISTS' PUBLISHING CO. 

 530-60 Caxton Bldg. Chicago 



day evening, November 15, at the same 

 hotel, for the purpose of electing ofllcers 

 and taking action looking to a broaden- 

 ing of influence of the association. A 

 number of those present pledged them- 

 selves to bring at least two new mem- 

 bers into the organization at the next 

 meeting. G. E. M. Stumpp presided 

 and Wm. A. Phillips acted as secretary. 



A killing frost during the night of 

 Friday, November 12, ended the cut of 

 outdoor flowers, which this year was 

 prolonged to a remarkable extent. On 

 the morning of that day cannas, dahlias 

 and other tender flowers were in evi- 

 dence in the gardens of suburban New 

 York, nearly a month after the time 

 when killing frost is expected in this 

 latitude. 



The annual dinner of the New York 

 Wholesale Florists' Protective Associa- 

 tion is to be held Saturday evening, No- 

 vember 20, at the Hotel Breslin. 



J. H. P. 



Beautiful flowers and elaborate deco- 

 rations now grace the walls of what 

 was once the Hestcrberg cafe. Not 

 long ago, when liquor could sharpen the 

 wits of tlie patrons, the political desti- 

 nies of Now York were molded by the 

 would-be politicians, who gathered in 

 this very room. It is now a flower store. 

 Jack Trepel, the owner of nine stores 

 ill Greater New York, transformed this 

 place from a saloon to a beautifully deco- 

 rated flower shop. It is situated at Flat- 

 bush avenue and Lenox road. 



oial feature in the entertainments for 

 the evening of November 16. 



Whether or not the local publicity 

 campaign now in course of promotion is 

 being anticipated by the New York 

 newspapers is hard to say, but it is sig- 

 nificant that the big New York Times, 

 which is not noted for its interest in 

 matters concerning the florists' indus- 

 try, devoted almost a column of space 

 in its issue of Sunday, November 14, 

 on the page facing the editorial page, 

 to an interview with Max Schling, in 

 which he put over a -lot of facts in re- 

 gard to a proper and wider use of flow- 

 ers and floral decorations. In the same 

 issue Js reported an interview with 

 Oscar Meyer, in charge of the flower 

 shop at the Hotel Pennsylvania, at 

 which was discussed the plant embargo 

 under Quarantine 37, particularly aa re- 

 gards the orchid situation. 



There was a well-attended meeting of 

 retail florists, called by the Eetail Flo- 

 rists' Association, through Vice-Presi- 

 dent E. J. Hession, at the Hotel Penn- 

 sylvania, Wednesday evening, Novem- 

 ber 10. The matter of the proposed 

 local publicity campaign was discussed 

 at considerable length, and it was unani- 

 mously decided to meet again on Mon- 



CHICAGO. 



The Market. 



The business is gaining momentum 

 with each passing week. While the 

 city trade is uneven, being marked by 

 frequent dull days among the busy ones, 

 shipping trade is increasing steadily 

 and the volume of sales in the market 

 again generally exceeds the records of 

 last year. It is apparent that chrysan- 

 themums are approaching the end of 

 their season earlier than in any recent 

 year, not only in Chicago, but through- 

 out the entire section which draws its 

 supplies of out flowers from this market. 

 As the mums are cut out, the demand 

 for roses and carnations is on the in- 

 crease. The wholesalers note that the 

 demand is much more active in certain 

 sections than in others, or perhaps it 

 would be more exact to say that the 

 demand is not so strong in certain cities 

 as it is generally throughout the middle 

 west. The manufacturing centers seem 

 to be less active than the agricultural 

 centers. But if city business were rela- 

 tively as strong as shipping demand it 

 would be to the advantage of this mar- 

 ket. 



There are not half as many chrysan- 

 themums on the market as was the case 

 a year ago this week and the supply of 

 pompons is even smaller. In a general 

 way it may be said that the big mums 

 are unusually good and everyone notes 

 that the fanciest stock is in best de- 

 mand. Pompons are selling at much 

 better prices than last year, more be- 

 cause of the difference in supply than 

 because of greater demand. 



Rose crops are not heavy. Most of the 

 growers are looking forward to Christ- 

 mas and they are not cutting much just 

 now. The result has been some im- 

 provement in the value of practically all 

 grades and varieties. The market never 



