42 



The Florists^ Review 



XoviMBiB 18, 1920 



mums and pompons than in any recent 

 year, but larger supplies of other flow- 

 ers. A number of advance orders have 

 been booked, and they nearly all call 

 for the medium grades of stock. The 

 retailers say the Thanksgiving demand 

 is principally for the purchaser's home 

 use and that in the majority of cases 

 moderate sums only will be spent. The 

 big, fancy late chrysanthemums, like 

 Chadwick and Helen Frick, however, are 

 an exception. For these the buyers seem 

 willing to pay higher prices than ever 

 before. 



' 'Better Than a Flower Show. ' ' 



' * Say It with Flowers ' ' week occurred 

 on the dates once used for the annual 

 flower show in Chicago. "As a business 

 booster for the trade 'Say It with Flow- 

 ers' week was far better than anj' flower 

 show wc ever held in Chicago," said 

 C. J. Michclsen. "No event in the his- 

 tory of the trade here ever caused so 

 much talk of flowers among the public, 

 no matter how much the trade spent, and 

 the cost of this demonstration was less 

 than the aggregate sum the trade spent 

 on each flower show in the old days. 

 Besides, this time the expense was more 

 equally divided; a larger number con- 

 tributed, individual contributions were 

 smaller and in exact proportion to the 

 benefits derived; being indirect, many 

 contributors did not realize tliat they 

 had paid ])art of the cost of the pub- 

 licity." Tlio bills were paid out of the 

 percentage collections of the Allied 

 Florists' Association and the total ex- 

 penditure was only about $5,.'500. Expe- 

 rienced publicity men, noting the results, 

 thought the cost must have been several 

 times as much. "The slogan sure is a 

 winner," said Mr. Michelsen; "it 

 sticks in jieople's minds and has become 

 a part of the slang of the day." 



November 12 the Daily News used the 

 slogan as the title of its front-page car- 

 toon. Money won't buy front-page 

 advertising in that paper. Over 40n,n00 

 copies printed. Reaches four-fifths of 

 the liomes in Chicago. 



"Say It with Flowers" Dance. 



The social prestige of the Chicago 

 Florists' Club was raised another notch 

 by the "Say It with Flowers" dance 

 at the Hotel Randolph Friday evening, 

 November 12. Nearly 250 florists and 

 friends, according to President "Waters' 

 count, were present to dance, or play 

 cards, or enjoy a social chat with their 

 fellows, crowding the capacity of the 

 Colonial ballroom to its utmost. So 

 successful an event had not before been 

 staged in the club's history, according 

 to Secretary Lautenschlager, who, with 

 the other officers of the club, was active 

 in seeing that everyone had a good time. 

 They are the more pleased because the 

 affair was all arranged in a week's time, 

 being first suggested at the club meeting 

 November 7. The treasury of the club, 

 as well as its reputation as a promoter 

 of enjoyable entertainments, benefited 

 by the event. 



The ballroom was profusely decorated, 

 quite in keeping with the title of the 

 dance. A bank of palms from Witt- 

 bold 's screened the orchestra. Strings 

 of smilax were festooned across the ceil- 

 ing and baskets of chrysanthemums 

 made bright spots in the setting. On 

 the tables were vases of roses, contrib- 

 uted for the occasion by several of the 

 wholesale houses. The music was excel- 

 lent, and the pleasure of the partici- 

 pants in the entertainment was evi- 



ROSES 



CARNATIONS 



CHRYSANTHEMUMS 

 POMPONS 

 SWEET PEAS 

 PERNS O 



^C^ 



GALAX 

 ASPARAGUS 

 BOXWOOD 



?^^^ 



Hear Ye ! Hear Ye ! 



ThanksgiviDg Price List 



ROSES Per 100 



Columbia, Russell and Premier 



Long Fancy $1 8.00 to $20.00 



Choiop Medium V2.00 to 15.00 



Good Shorts 10.00 



Ophelia, Sunburst, White KUlarney and Hoosier Beauty 



Long Fancy $12.00 to $15.00 



Choice Medium 8.00 to 10.00 



Good Shorts 6.00 



CecUe Brunner 2.00 



CARNATIONS— Extra-Special 6.00 to 8.00 



Choice 4.00 to 5.00 



CHRYSANTHEMUMS - Per do ' 



^ Choice White, Yellow and Pink $5.00 



Select $3.00 to 4.00 



Good 1.50 to 2.00 



POMPONS— New and standard varieties per large bunch. 50c to 75c 



SWEET PEAS- All colors per 100. $2.00 to $4.00 



FERNS— New stock per 1000, 4.00 



CALAX per 1000. 2.00 



ASPARAGUS PLUMOSUS per bunch, 35c to .50c 



ASPARAGUS SPRENGliRI per bunch. 25c to 35c 



BOXWOOD per 100 lbs., $'25.00 



Large bunches 3 for $1.00 



Subject to Market Changes 

 164 North Wakash Avenue l. D. Phones, Central 3373, 3374 



CHICAGO, ILL. 



