NoTauBiB 18, 1020 



The Florists^ Review 



Springfield, 111. 



217 SOUTH FIFTH ST. 



Decatur, 111. 



141 MERCHANT ST. 



MEMBER F, T. D. 



GOOD SERVICE BACKED BY LARGE 



GREENHOUSES 



NEW ORLEANS, LA. 

 CHAS. EBLE 



OLDEST FLORIST SOUTH 

 121 BARONNE STREET 



Member Florists' Telegraph Delivery, 



LOUISIANA - TEXAS - ARKANSAS 

 SHREVEPORT, LA. 



ALEXANDRIA, LA 



E. BLUM & SON 



Fm: all Points in Ceniral Louisiana. 



LAKE CHARLES 



AND SOUTHWEST LOUISIANA 

 Member F. T. D. CHAS. D- OTIS 



STURGIS, 

 Mich. 



Member F.T.D. 



Coldwater, 

 All M^<^^- 



So. Hlch. polnto 



HILLSDALE, MICH. 



Southern r\ A CTAI T *"• T. D. ' 



Michigan Pointai U. A. ijlV/LL Memberj 



Battle Creek, Michigan 



S. W. COGGAN. Florist, 25 E. Maiu St. 

 Member o' Florists' Telegraph Delivery 



SAGINAW, MICH. 



SUNSHINE . GEO. A. WITHERTDGE. Prop, 

 pr r>WRRS . 4,fi West, Genespp Avenue 



DOWAGl AC, Mich. 



^^iVci'tung" ReSHORE & SO^ 

 PETOSKEY Enterprise Horal Co. 



..T^TT.y-. > ^T 714MAPLEST. 



IVyiir^I-lll.AN We cover all Northern Michi- 

 l"l*^l*lvir^ll. gan. Member F.T.D. 



BATON ROUGE, LA. 



THE ROSELAND FLORIST 



MEMBER F. T. D. 



New Orleans, La. ^"orde« to 



The Flower Shop 



108 Baronne Street 

 HENRY SCHEUERMANN. Prop. 



NEW ORLEANS 



MEMBER 



Of THE 



F. T. D. 



We Cater 

 to the 



or/W ^^*^'"'^" 



2600 ST. CHARLES AVENUE 



AVENUE 



U. J. VIRGIN 



838 Canal St.. NEW ORLEANS. LA. 



there was the question of extending the 

 market for cut flowers, potted plants 

 and the lilie. It is in the solution of 

 this problem that advertising is of such 

 material assistance. Advertising which 

 educates is the kind that really pays 

 dividends. The modern concejition of 

 advertisings is to create in the mind of 

 the reader a new desire and so extend 

 immeasurably the product advertised. 

 He spoke of the value of cooperative 

 advertising. Tliis is not a substitute for 

 individual advertising, which should 

 sup]>lenient cooperative publicity. 



He listed many examples of coopera- 

 tive advertising. It takes time to edu- 

 cate the public. Advertising requires 

 courage, for nerve and for the expendi- 

 ture of money. The important influence 

 of flowers on character sliould be one of 

 the keynotes of coiiiierative advertising. 

 The delivery of flowers by telegraph 

 should be more widely advertised. The 

 ]niblie should be taught something about 

 the cost and difliculties of growing 

 flowers. 



The address was well received and 

 brought forth many kind remarks and a 

 hearty vote of thanks. Supper was 

 served afterwards and this was followed 

 by a happy hour of dancing. 



Horticultural Association Show. 



The Ontario Horticultural Association 

 flower show, November 10, 11 and 12, 

 was a big success. There was a largo 

 attendance and a number of the com- 



JOLIET FLORAL CO. 



507 ^-il^XT' JOLIET, ILL. 



All points in Will Co. and Vicinity 



CENTRALIA, ILL. 



J"W T?nQQ Wb serve the followini 

 . vv . rvuoo Illinois towns, direct 

 train service: Mt. Vernon. Wayne City. Fair 

 field. Sesser, Christopher, Herrin, Ashley. Car 

 bondale, Nashville. Oakdale. Coulterville 

 Sparta. Salem, Odin, Sandoval. Carlyle. Patoka 

 Kinmundy, Farina. 



F. T. D. Member. 



QUINCY, ILL.' 



H. A. GENTEMAN 



Member Floristi' Telegraph Delivery Auodation 



For Northeastern Missouri and 

 Central-western Illinois. 



GALESBURG, ILL. 



I. L. PILLSBURY — For Central 111. 

 Member Florists' Telegraph Delivery AasoclattoiL 



GALESBURG, ILL. 



H. F. DRITRY 



Ail Orders FiUnd Promptly and Carafnllr 



De Kalb, lU. 



J. L. JOHNSON 



NORTHERN ILLINOIS 



SOUTHERN WISCONSIN 



YOUR ORDER WILL RECEIVE OUR 

 PROMPT AND CARR'^TTT. a t^j^d-ktioN 



EL PASO, ILL. El Paso 



Central Illinois - Quick Service Vernation 

 General Line of Cut Flowers Co. (Inc.) 



SPRINGFIELD, ILL. 



Hembreiker & Cole, fi^Hf^^L'^'" 



Members Florists' Telegraph DeUrery Assoclatloc 



BRINKERHOFF GREENHOUSES 



SPRINGFIELDand CENTRAL ILLINOIS 



Member Florists' Telegraph Delivery Aaaociation 

 Best and Pmrrirt So"-ip'^ Alwqvg 



DIXON, ILL., and NORTHERN ILL. 



We can and will be 

 clad to serve 



Memljer F. T, 



^ Dixon Floral Co, 



JACKSONVILLE, ILL. 



JOS. HEINL & SONS 



Largest Growers in Central Illinois 



CENTRALIA s^oIWrn ILL. 



The Webster Greenhouses 



Metxit^r Florists' Telegraph Delivery 



