66 



The Rorists^ Review 



NOTBMBIIB 2o, 1920 





Tlia florist* whose cards appear on the pasea carrsins this head, are prepared to flU orders 

 — <•— Irom other florists for local delivery on the vsnal basis. 



Index by Towns Crowded Out of Pink 



SLOGAN SENTIMENTS. 



Voices Virtues, Not Vices. 



All of us are famUiar with the slogan. 

 We think it the best of any possessed 

 by any industry in the country, but how 

 many of us have taken the time to an- 

 alyze and dissect it to see what it really 

 means in our business! I was of the 

 opinion that I was familiar with all 

 hat "Say It with Flowers" meant as 

 business-getter until I started to study 

 subject; then I found that it start- 

 an endHess chain of possibilities. It 

 -applied to any good thing that 

 happens in any life, ho matter how long 

 that life may be, from the cradle to the 

 grave. You will note that I say any 

 good thing. Did you ever stop to think 

 that you cannot vilify or be sarcastic 

 when you "Say It with Flowers"? If 

 you think that you can, try it on some 

 known enemy, and instead of widening 

 the breach you will soon find the dove 

 of peace hovering about, bearing with it 

 the olive branch. 



Even at a Prize Fight. 



Only recently I was in the company 

 of a publicity expert, trying to get some 

 concession from the window dresser of 

 a large department store. My friend 

 was driving home arguments that the 

 window dresser could not gainsay; yet 

 the latter did not want to grant our re- 

 quest. 



Finally he said, "What can you say 

 with your slogan, anyway t" 



My friend replied: "I will answer 

 that question by asking one. What 

 can we not sayf " 



Now, there is no doubt that this win- 

 dow dresser was trying to think of an 

 extreme case. 



"Well," he replied, "how would you 

 say it at a prize fight?" 



I will confess that I thought we were 

 stumped, but my friend, the publicity 

 man, answered, "If, after Jack Demp- 

 scy's last great battle, some loved one 

 had presented him with a basket of 

 roses, don't you think his heart would 

 have been touched?" 



The window dresser smiled and said, 

 "You win. Even a prize fighter is 

 human after all." 



We got our concession. But it seems 

 a sacrilege to speak of prize fights and 

 "Say It with Flowers" in the same 

 story. The above instance is merely 

 cited to show how easy it is to defend 

 the slogan, if it ever needs defense. 



Expresses Sacred Thought. 



I said in the beginning of this article 

 that the slogan could be applied to any 

 event of life from the cradle to thp 

 grave. Let us start at the beginning 



ro 



' 785 FIFTH AVfeNUE ' 



l^vH i*ct ,i.»sU, And dl4crtiion in fil(i'»^ iktxn, 

 rti»rdUii of -tt* 5i}4 a^ -tt.* ar<J«r ^ ScRLWcJ- 



sismce f{ofi%5 "fi'AZA 7241, TW 



MILWAUKEE, WIS. 



FOX'S 



INCORPORATED 



437-39-41 MILWAUKEE STREET 

 Member Florists' Telegraph Delivery Ass'n. 



MILWAUKEE 



1-3-S GRAND AVENUE 



GIMBELS 



A. H. MacDonald, Mgr- 

 Member Florists' Telegraph Delivery AsBodatton 



OSHKOSH, WIS. 



THE MILES COMPANY 



GROWERS 

 Established 60 years. Member F. T. D. 



MILWAUKEE WEST ALUS 

 WAUWATOSA 



ERWIN J. HAMME 



Greenhouses and Flower Shop 



at WAUWATOSA. WIS. 



La Crosse, Wis. 



Send your order for flowers for delivery in 

 this city and vicinity to 



SALZER'S FLORAL GARDENS 



QUALITY AND SERVICE ASSURED 



MILWAUKEE 



225 Grand Ave. 



MILWAUKEE 



Member F. T. D. 760-762 Third Street 



MILWAUKEE 



V. T. D. 



edlefsen-Leidiger Co. 



419 Milwaukee Street 



LA CROSSE, WIS. 



La Crosse Floral Co., TeTegraph Delivery 



Milwaukee, Wis. 



A. CURRIE & CO., 



130-132 Wisconsin Street 

 Member Florists' Telegraph Delivery Ass'n. 



MILWAUKEE 



EXCLUSIVE FLORAL 

 ARRANGEMENTS 



BAUMGARTEN, Inc. 



Member F.T. D. 93 WISCONSIN ST. 



