24 



The Rorists' Review 



DBCBMBIB 2, 1920 



venir and other details having had due 

 attention. Of course Mr. Weber's store 

 was thronged and it was a highly suc- 

 cessful affair from his point of view. 



Now let us consider the general trade 

 view: Not all the people who saw Mr. 

 Weber's splendid ads were near his 

 store that week, but flowers had been 

 brought attractively to their attention, 

 so they bought some from their regular 

 florist or at any convenient place. So 



all the retail florists in St. Louis and 

 wherever St. Louis newspapers are read 

 benefited more or less by Mr. Weber's 

 enterprise. And if the retailers profited, 

 so did the St. Louis wholesalers and 

 growers, even the Chicago wholesalers 

 and growers, the supply houses, plants- 

 men — everybody. 



Yes, it's boosters like Fred "Eed C. " 

 Weber who make the florists' business 

 grow. Let's help 'em all we can. 



and many times less than half, what this 

 florist and a few others ask. 



Winfield 8. Kircher. 



ODCN LCrm^y^ DEADED3 



F. T. D. PRICES INFLATED? 



I should like to know wliat others think 

 of some of the price lists sent by large 

 F. T. D. florists to us little fellows in 

 smaller places. It seems to me there 

 are some inflated prices in some of these, 

 which will put a damper on F. T. D. 

 business instead of pushing it. 



I have just received one such price 

 list. This may contain this florist's 

 regular prices; I do not know. But when 

 he asks $25 per dozen for Eussell roses 

 at retail, when the highest prices quoted 

 on any wholesale list I have received 

 are only $35 per hundred or $4.20 per 

 dozen, it looks like an inflated price. 



How can he expect the average florist 

 in the average town to take F. T. D. 

 orders for him at such prices? 



Highest quotations on carnations are 

 $8 per hundred. He quotes them at $4 

 and $5 per dozen. Columbia wholesales 

 at $25 per hundred for the best. He 

 quotes them at $25 per dozen, with the 

 lowest grade at $10, which should be 

 not far off from the best grade at retail, 

 allowing a good margin for overhead 

 expenses and still doubling his money. 



Other flowers are quoted as high, propor- 

 tionately. 



I sent out a few telegraph orders for 

 Thanksgiving and charged a fair price. 

 I sent out one for mums at $10 per 

 dozen; also one for roses at $10 per 

 dozen. But when it comes to asking 

 such prices as this florist wants, it's 

 going too far, I think, for the good of the 

 trade in general. 



Do you think this will help the florists' 

 trade, or will it hurt us all? It may be 

 all right in a few instances to charge 

 those prices, but how can the average 

 florist charge, and the average customer 

 pay them? The public will buy some- 

 thing else in preference. In that way 

 the entire florists' trade, and the tele- 

 graph business especially, is damaged 

 instead of boosted. 



I should like to know what some other 

 florists think of this same thing. They 

 no doubt have received such price lists. 

 A few only, I am glad to say, seem to 

 be inflating their prices so much; the 

 majority of F. T. D. members, some in 

 much larger places than this one is, who, 

 no doubt, give just as good service, 

 furnish the same grade of stock at half, 



:Jall Opening 



SHOUTING OUB SLOGAK. 



If You "Say It with Flowers." 



Tell the dairyman with buttercups, 



The soldier with flags, 



The sailor with saltweed, 



The pessimist with crabapple. 



The old folks with century plant, 



The philosopher with cereus, 



The osteopath with rubber plant, 



The gossip with elephant's ears, 



The deaf-mute with mums. 



And the preacher with jack-in-the- 



pulpit. — Los Angeles Times. 



Very good, so far as the nomenclature 



goes, but why omit 

 The lover with tulips, 

 The old maid with heartsease, 

 The transgressor with rue. 

 The "nut" with "daffy-dills," 

 The dude with dandelions, 

 The funny man with ticklegrass. 

 The beekeeper with honeysuckle? 

 — Louisville Times. 



ARMISTICE DAY ABROAD. 



IIow flowers were used to celebrate 

 Armistice day in England is told in the 

 following paragraph from the Garden- 

 ers' Chronicle, of Loudon, for Novem- 

 ber 20: 



"During Armistice week, when the 

 thoughts of the whole nation were 

 turned to remembrance of those who 

 laid down their lives for the cause of 

 liberty during the great war, many 

 thousands of people expressed their es- 

 teem and love for the departed through 

 the medium of flowers. At local shrines 

 throughout the country floral tributes 

 of affection and regard were abundant, 

 while the national shrine, the cenotaph 

 in Whitehall, was, and still is, sur- 

 rounded by an extraordinary wealth of 

 flowers, of which it has been estimated 

 tliere are no fewer than 100,000 separate 

 emblems. King George V., the Prince 

 of Wales and other members of the 

 royal family, the prime minister and 

 other notable people, placed tributes at 

 the base of the cenotaph, and among 

 the many others was one from the 

 National Union of Horticultural Work- 

 ers, which consisted of a design four 

 feet high and three feet wide, composed 

 of yellow and crimson chrysanthemums, 

 bordered with laurel leaves, the whole 

 representing the badge of the union. 

 The inscription was as follows: 'To the 

 memory of the 105 members of the 

 National Union of Horticultural Work- 

 ers who died for their country.' " 



Announcement of Fred C. Weber's Automn Opening in St. Louis Dailies. 



DETROIT'S NEWEST STORE. 



One of the finest stores in Detroit, 

 Mich., was opened the week of November 

 8 when Papes Bros., Inc., opened their 

 new L-shaped store on Woodward ave- 

 nue. The site is an excellent one. The 

 store has two entrances. It is reported 

 to be the largest flower store in Detroit. 



The fixtures are from the A. L. Ean- 

 dall Co., Chicago, and are of the best. 



The decorations at the time of open- 

 ing, as may be noted in the illustra- 

 tions on page 25, were mostly chrysan- 

 themums, palms and ferns. The two up- 

 to-date refrigerators make an excellent 

 showing and are decidedly an ornament. 

 Tall basket vases of chrysanthemums 

 were placed to advantage and the white 

 enameled tables bearing low vases gave 



