66 



The Florists' Review 



DlCBMBEB 2, 1920 





Til* florists whoa* cards appear on the paces carrylnK this head, are prepared to flU order* 

 ■"-•^ firom other florists for local deUvenr on the umial basis. 



Index by Towns Crowded Out of Pink 



QUALITY plus SERVICE! 



tn CINCINNATI 



To mention Flowers is to think of 



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138-140 EAST FOURTH STREET 



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TATE'S TIPS 



SLOGAN SENTIMENTS. 



In School Days. 



From the confirmation, or first com- 

 munion service, to commencement day 

 there is no fixed service in wliicli to 

 "Say It with Flowers" in the child's 

 life. This period is taken up with ac- 

 quiring an education, in which he 

 usually gets some practical idea of the 

 constituent parts of flowers in the 

 study of botany, but how many of us 

 can recall how little attention we paid 

 to this study! Yet those of us who 

 were fortiinate enough to go to a coun- 

 try school could have given college 

 professors cards and spades and then 

 beat them regarding knowledge of the 

 wild flowers that grew in our section. 

 We knew nothing about long Latin 

 names, but we did know where the 

 flowers could be found, their habits and 

 their medicinal value, if they had any. 

 Any boy or girl could tell you where 

 to look for the trailing arbutus, or 



when the dogwood would burst into 

 flower. 



But school days are over, and happy 

 families gather at the high school or 

 college for the graduation exercises, 

 and here we again find that the only 

 way in which loved ones can express 

 just what they feel is by "Saying It 

 with Flowers. ' ' Perhajis a boy or girl 

 of some humble home is the valedic- 

 torian of the class; can those proud 

 parents let such an occasion pass with- 

 out "Saying It with Flowers"? The 

 school building is decorated with 

 flowers for the occasion. If in the city, 

 great vanloads of palms are trans- 

 ported from the florists to grace the oc- 

 casion, together with cut blooms. If in 

 the country, the children themselves 

 will go to tiie woods and, once a year at 

 least, convert that old building, which 

 to many a boy has been little more than 

 a prison, into a bower of flowers. Why 

 is this being done! Young lives are 

 being launched into the responsibilities 

 of life, and as they step out into this 

 new life, with all of their vigor and 



youth, what more fitting surroundings 

 could there be than God's greatest 

 handiwork, aside from human beings? 



Entering Life. 



But commencement days are over, 

 and we find the boy and girl looking 

 about for their life work, and at the 

 same time life partner; both of these 

 are sooner or later determined upon. 

 Perhaps both of them have, in a man- 

 ner, been settled back in school days, 

 but the young miss has made her debut 

 in society. New faces and new suitors 

 come upon the scene, and the young 

 man finds he has a warfare on his hands 

 to hold her affections. Now, what more 

 formidable weapon can be used in this 

 battle than flowers? The two may have 

 reached the age of manhood and woman- 

 hood; it may be hard for her to decide, 

 but his floral offerings will carry her 

 back to childhood days: they will recall 

 to her how some big, blundering, bash- 

 ful boy once thought it an honor to 

 carry her books, or if some boy teased 

 her, how he was^ready to do battle for 

 her. And as she looks at his flowers, 

 and considers the traits of character 

 possessed by this young man, her de- 

 cision is made, and soon we shall hear 

 the wedding bells ring out. 



Or we will take the young lady in the 

 higher strata of soriety. She is 

 launched into society in the most for- 



