74 



The Florists^ Review 



Dbcembbb 2, 1920 



The florists whose oards appettr on the pasos ewrrylnK this tosatf* «i« vrapuwd to fin ord«ni 

 .~ — from otlior florists tor local iMivcrr on tli* oraal Iwsls. 



NEW YORK 



F. T. D. Member 



DARDS 



341 Madison Avenue 

 -^^^ Opp. Hotel Biltmore 



An ever INCREASING BUSINESS at the same CORNER for FIFTY YEARS is the answer for your New York orders 



WE CARRY THE HIGHEST GRADE OP CUT FLOWERS 



SEND US YOUR NEW YORK ORDERS 



ADJACENT TO THEATRICAL AND HOTEL DISTRICTS 



Abundantly Prefarsc 

 AT All Times 



Edwards Floral 

 Hall Company 



1716 Pacific Avenue 

 Atlantic City, New Jersey 



Nurseries: Mediterrane&i 

 and South Carolina Aves 



Kember Florists' Telegraph Delivery Ass'n 



NEWARK, N. J. 



PHILIPS BROS. 



938 BROAD STREET 



Members F. T. D. 



All Middle State and Seashore 



NEW JERSEY POINTS 



■nd Northeastern Pennsylvania towns 

 are best reached from 



TRENTON 



MARTIN C. RIB8AH, Florist 

 Member F. T. D. Broad and Front Sta. 



Boonton, N. J. Dover, N. J. 

 Olyphant, Pa. Stroudsburg, Pa. 



store In each town. Flowers dally from our 



own greenhouses. Delivery all Kastern Penna. 



and Northei n New Jersey. 



Herrick Greenhouses, "^^n^eT/S?! 



JERSEY CITY, N. J. 



WEIDEMANN'S FLOWER SHOP 



222 MONTICELLO AVE. 

 Member F. T. D. 



HOBOKEN, N. J. 



J. GRULICH & SONS 

 Members F. T. D. 616 Washington Street 



MONTCLAIR, N. J. 



MASSMANN 



Member Florists' Telegraph Delivery. 



Atlantic City, N. J. 



BOO HARBOR FLOWER SHOP Membars 

 «U FMlflc Ave. Crane A HiU. Proos. F. T. D. 



PATER50N M T 



PASSAIC JNew Jersey 



EDWARD SCEERY 



Member Florists' Telegraph Delivery Assn. 



NEWARK, N. J. 



BEGEROWS 



F. T. O. Membei 

 946 Broad St. 



FRESH FLOWERS AND BEST SERVIOE 



the right kind of a bridal bouquet is 

 not liidden behind it. One has to re- 

 member that it is the bride and not the 

 bouquet who is being married. If the 

 florist does not know the bride per- 

 sonally he should have a description of 

 her and suit the bouquet to her style. 

 A tiny, sylphlike bride must have a 

 bouquet of quite different shape from 

 the majestic bride who is large in every 

 way. If the bouquet is too large the 

 figure of the bride is spoiled and the 

 work of the dressmaker lost. 



"At one time the flowers of the 

 bride's bouquet were all a dead white, 

 which is unbecoming. There are differ- 

 ent shades of white — those which have 

 a note of cream, an ivory white, and 

 white with an accent of delicate green. 

 Then if, tucked down in the heart of the 

 bouquet, there is a little cluster of 

 Sweetheart roses or of blue pansies, 

 they will not be noticed in the ensem- 

 ble, but they give a touch of warmth 

 to the bouquet. 



"Many brides who wear orange flow- 

 ers use the artificial ones. It is better 

 to use the real ones, and a few of those 

 are much more satisfactory than a large 

 cluster of the imitation. Orange blos- 

 soms are always expensive. They are 

 greenhouse-grown. A large cluster of 

 the blossoms and leaves on the top of 

 the head is too heavy and unbecoming, 

 anyway. I suggest just a few real 

 blossoms catching the veil at the side. 

 The effect is much that of a pearl pin, 

 and fifteen or eighteen blossoms are 

 more than sufficient. In this way the 

 bride's head is free and her face is not 

 dwarfed by the flowers. 



Do Not Hide the Bride. 



"In the same way in preparing the 

 background for the bride the idea 

 should always be in mind that it is the 

 bride who is to be seen and that the 

 flowers are secondary. Anyone who 

 puts in a solid background of white and 



ATLANTIC CITY, N.J. 



Atlantic City Flower Shop 



1519 Pacific Avenue 



Always a bis stock on hand of all kinds of Bowen 

 and plants. Personal attention. F. T. D. Member 



Red Bank, N. J. 



W. W. KENNEDY & SONS 

 FLORISTS 



MEMBERS F. T. D 



41 BROAD STREET 



TRENTON, N. J. 



PARK FLORAL CO. R. ABBOTT 



Greenhooaea— Buchanan, Lafayette and Schiller Ave. 



Englewood, N. J. Camp Merritt 

 EDWARD G. BURROWS 



Member F. T. D. 



Summit harry o. may, 



KJ\*l.M.X±l.±X\,y PROPRIETOR 



New Jersey The Rose Shop 



ONEONTA,NEWYORK 



DERRICK. Florist. ^^%^^S 



For SYRACUSE, N. Y. 

 SENECA FALLS, N. Y. 



E. W. HUDSON & SON 



WILL ALSO DELIVER ORDERS AT WATERLOO 



|-i| . \T XT' SHIPMENTS 



r ImirS l\ Y southern New YoA 



LiUlUia, 11. 1. Northern Pennsylvania 



f!f!V. The Rosery Garden Shop '^^s"^"^ 



TROY, N. Y. 'f^tT 



33 Fourth St. H. LOUIS MENAND 



FLORAL OSWEGO, N.Y. 



ART STUDIO E. KENDIG. Prop. 

 Member F. T. D. At Tour Service. Personal Attentioo. 



HORNELL. New York 

 C. G. JAMES & SON 



Prompt DeUveries to Elmlra, Cornlni; and WelUrlUe. 



