118 



The Florists^ Review 



DBCiSMBigu 2, 1920 



tract, both in quantity and quality; 

 therefore it is not a case wliere perform- 

 ance was impossible. 'A contract to 

 perform an impossible thing may be 

 void, but it never is impossible to pro- 

 cure and deliver an article of commerce 

 which may be had in the market in some 

 quarter of the world.' . . . 'It 

 must be impossibility, not diflSculty, 

 that will excuse from performance of a 

 contract.' " S. 



WORTH NOTING NOW. 



As in other industries, conditions iu 

 the florists' business have changed. For 

 the last two years demand has so ex- 

 ceeded supply that anything could be 

 sold, usually with little effort. The seller 

 has been in command, arbitrary as to 

 prices and intolerant of criticism of 

 stock or methods. Now the bud is on 

 the other bush; supply lias increased 

 while demand temporarily has de- 

 creased, with the result that the buyer 

 again controls the situation. Selling 

 will not be so easy as in recent seasons; 

 advertising, while it still will be the 

 chief and cheapest means of moving 

 stock, will not bring the unprecedented 

 response produced in the last two sea- 

 son.s. To make it pay it will be neces- 

 sary to make a thoughtful selection of 

 methods and mediums. That the subject 

 has begun to receive attention is aji- 

 parent: 



Ah a meani* of rfiK-hiiiK Ili»' tr.Kif The Uc- 

 vlew Ik king of the crowd. — .loBciih H. Ciiimiiit:- 

 ham. Delaware, O., November 18, W20. 



If you hear a man coni])lain of the 



cost of advertising you can be pretty 



certain he spends a good bit of money 



elsewhere than in The Review. 



Kokomo, Ind. — L. B. Hensley, who has 

 been chief gardener at the National 

 Home, Danville, 111., has engaged with 

 W. W. Coles as general foreman, at that 

 veteran florist's greenhouses here. Mr. 

 Hensley is a former commercial florist 

 with many friends who will welcome 

 him back into the business end of the 

 trade. 



Easton, Pa. — Though the Easton fire 

 department estimated the damage 

 caused by the fire on the night of Octo- 

 ber 28 at Adolph Fischer's greenhouses 

 at $5,500, Mr. Fischer does not think 

 the loss will be so much. Many plants, 

 however, were destroyed and the struc- 

 ture was much damaged. The fire 

 started from an overheated boiler. 



SEASONABLE 



Greenhouse Seed 



SPECIALS 



Primula Obconica — 



Giant flowering $1.00 per pkt. 



Cineraria — 



Large flowerinp $1.00 per pkt. 



Calceolaria — 



Giaol mixed hybrids, $1 .00 per pkt. 



Giant Pansy $ 1,50 per oz. 



Ampelopsis Veitchii — 



Boston Ivy $(j.00 per lb. 



W. H. HAWKINS 



1206 N. 47th St., Seattle, Wash. 



None genuine without 

 above trade mark. 



Zvolanek's Winter-flowering 



Sweet Pea Seeds 



Plant Winter-flowering Spencer 

 Sweet Peas after the mums are 

 out of the house and get a fine 

 paying crop in March or May. 



Christmas Pink Orchid, Watchungr Orchid (white). Mrs. Chas. 

 Zvolanek (lavender). Miss L. Gude (pink), all at 75c per ounce, 

 $10.00 per pound. 



Zvolanek's Beauty, Zvolanek's Red, Miss Y. Gilbert (scarlet 

 orange), $1.00 per ounce, $10.00 per pound. 



Zvolanek's Rose (best shell pink), Zvolanek's Oransre, $4.00 per 

 ounce, $40.00 per pound. 



Many other varieties; ask for list. 



ANT. C. ZVOUNEK & SONS, Lompoc, Cal. 



SPECIAL PRICE 



PAPER WHITE 

 NARCISSUS 



$24.00 per case of 1 250 bulbs 



$20.00 per 1000 



$12.50 per 500 



Orderm Filled Promptly 



HART & VICK, Inc. 



ROCHESTER, N. Y. 



Mention The Review when you write. 



XXX SEEDS 



Chinese PrimroRe— Mixed. 400 ads ,11.00; *9,5()c 

 PrlniQla Obconica— Finest Olants.mxd., pkt.,60<.- 

 Prlmnla Malarotdea— Olant Baby, pkt., 25c. 

 Cineraria— Large Flowering, pkt , SOc; >9-pkt.,2Sc. 

 Cyclamen— 01ant«, mixed pkt., il.OO; 'n-pkt., SOc. 

 Giant Pansy SOiX) seeds, $1 00; >2-pkt., SOc. 

 Calceolaria -Giant, spotted, mixed, pkt., SOc. 

 Salvia Bonfire - t inest grown, pi. t., 20c :oz., $2.00. 

 Petunia Ijirge flowering, frl ged, pkt., 20c. 

 Heliotrope- Bouquet of Perfume, pkt., 20c. 

 Verbena Finest Ola n 1 8, mixed, pkt., 20c. 



JOHN F. RUPP, Shlremaiuto^vn, Pa. 

 Mention The Review when you write. 



Let Me Be Your Seedsman 

 J. K. RUGOWSKI SEED CO., Inc. 



MANITOWOC. WIS. 



— Enough Maid 



Paper White Narcissus 



13-ctin. . . $20.00 per 1000 

 14-ctm. 24.00 per 1000 



15-ctm. and up, 



800 to case, 30.00 per case 



Caeh with order 



The Barclay Nursery 



60 BareUj Street 



New York, N.Y. 



ST. LOUIS SEED CO. 



The Home of "Pure and Sure" Seeds 



411 - 413 WASHINGTON A VENUE 



ST. LOUIS, MO. 



Mention Th» R>tI^w wh»n Ton wTlt» 



Snapdragons 



are big money makers and will be used more 

 extensively than ever. Grow your own plant* 

 and avoid transportation delays. 



SEED of our famous Silver Pink, Sl.OO per pkt.; 

 8 for t2.fi0; 7 for S5.00. 



SEED of our new Hybrid Pink and of our new 

 Oolden Pink Queen, same price. 



SEED of Keystone. Nelrose, Oamet. White. 

 Tellow, Light Pink, Buxton and Fancy Mixed. 

 86c per pkt.; 8 for $1.00. 



Free cultural directions. All orders cash. 



G.S.RANSBURG, SONERSWORTH^N.H. 



Mention The Herlew when yon write. 



A HALMNin ADVtKll^tMCINI 



here will keep your n.-inio and .suei'iiUy 

 before the whole trade, .it ;i co.^t ol 

 only 62'uc per week on a yearl.v order. 



Seeds, Bulbs and Horticultural 

 Supplies 



BECKERT'S SEED STORE 



101-103 Feaeral St., PITTSBURGH, PA. 



Mention Tlie Review when yon write. 



DANISH SEED IMPORT 



Import of all kinds of Seeds direct from seed 

 growers In Denmark. Pleas*- send for price list. 



CHR. MOSBJERG, 216 Tth St. N.. Minneapolis, Mimn. 



Uention The Review when you write. 



