December 9, 1920 



The Florists^ Review 



43 



plants used in decorating the store the 

 opening day. To show their good will 

 for the new store, handsome floral 

 baskets were sent by the Kansas City 

 Wholesale Cut Flower Co., the T. J. Noll 

 Floral Co., Henry Kusik & Co., the Pine- 

 hurst Floral Co., Samuel Murray and 

 the W. L. Rock Flower Co. 



The company is incorporated. M. E. 

 Chandler is president and C. A. Chand- 

 ler secretary and treasurer. Both men 

 have lived in Kansas City for a num- 

 ber of years and stand high in their 

 business. C. A. Chandler was for many 

 years connected with the park board, 

 having charge of the landscape work for 

 the city. The Chandlers have been in 

 their present location four years and 

 commenced the new buildings last sum- 

 mer. One of the new greenhouses will 

 be used for growing carnations. The 

 other two will be for potted plants and 

 bedding stock of all kinds. The com- 

 pany expects to grow mums also next 

 year. 



In St. Louis. 



At the bottom of page 41 is shown a 

 view of the exterior of the store of the 

 Sanders Nursery Co., St. Louis. This is 

 at 623 Clara avenue, in the heart of the 

 fashionable residential district in the 

 west end. Its quaint style of architec- 

 ture gives a distinctive tone to the 

 building and marks the store as one that 

 will be remembered. The large show 

 windows serve admirably to draw 

 passers' attention by means of the ex- 

 cellent displays therein. In available 

 nooks in front and at the side of the 

 building are plantings in summer that 

 add to the atmosphere a florist should 

 create. 



As will be noted from the illustrations 

 on the following page, the interior of 

 the store of the Sanders Nursery Co. pre- 

 sents a notably homelike appearance, 

 one that impresses itself upon visitors' 

 notice by its comfort and coziness. Pot- 

 tery is well displayed and proves a 

 profitable side line. Ample refrigerator 

 display space serves to show flowers 

 excellently. Through the bai-k of the 



Ample Display Windows Are Essential in an Up-to-date Store. 



store is an unobstructed view of the 

 conservatory, where there is a large 

 showing of plants. The effort necessary 

 to plan and perfect the atmosphere one 

 feels in this store seems to be amply 

 compensated by the excellent class of 

 trade enjoyed at this establishment. 



In Atlanta. 



Does a store have to be an elabbrate 

 structure in a big metropolis to be a 

 fashionable flower store! The answer 

 is no, for in some smaller cities, and in 

 some towns which are given the more 

 pretentious title only in their local 

 newspapers, there are stores handsomely 

 equipped and excellently arranged, 



Convenience and Comfort Sell as Many Flowers as Do Persuasive Arguments. 



whose tone appeals to the upper crust of 

 local society. 



Take Atlanta, Ga., for instance. 

 Though it's not so large as Kansas City 

 or St. Louis, and its consumption of 

 flowers is not at all in the same class 

 with that of either of those other two 

 cities, it nevertheless has its fashion- 

 able flower stores, not the least among 

 which is that recently opened by the 

 •loy Floral Co. This firm had its suc- 

 cess in Nashville and Chattanooga to 

 guide it in the venture into this new ter- 

 ritory. 



The store, at 548 Peachtree street, 

 was opened November 1.5. C. J. Har- 

 rison went from Nashville to become 

 manager. With him is Miss Carrie 

 <!hance. Regular shipments are made 

 each day from the Nashville store. 

 With the new range of glass, which has 

 just been completed there, the supply 

 of flowers is ample at all times to care 

 lor all classes of orders. 



The exterior of the store, shown on 

 tills page, is notable for its ample show 

 windows, in which the display consists 

 of artistically arranged baskets and 

 \ases of cut flowers. One plate glass 

 window bears the slogan, while the 

 other carries the F. T. D. insignia, be- 

 neath which is again the slogan, supple- 

 mented by the words, "By wire to any 

 part of the world in a few hours ' time. ' ' 



Two views of the interior are shown, 

 at the bottom of pages 42 and 4:!. 

 The furnishings, largely from the A. L. 

 Randall Co., Chicago, which completely 

 outfitted this firm's other stores, are 

 effectively arranged. The wicker fur- 

 niture is convenient and comfortable 

 for ])atrons, and allows tlieni to survey 

 the offerings in the long icebox at leis- 

 ure. The lighting, the flooring, indeed, 

 every detail has been carri«'<l out to give 

 that air of up-to-dateness, of ])rogres- 

 sivenoss which makes the apjieal dwelt 

 upon in this article. Without the eiabo- 

 late fittings that characterize stores in 

 till' l>it,'gcr citii's, this shop ni;ikes n simi- 

 lar ::]i|i(';il t i the flower buying ])iibli('. 



